Behind all appearances, I divine a struggling essence. I want to merge with it. ~Nikos Kazantzakis
There is a world behind the world. The best social monitoring tools help one to peer into the vast realm of the unconscious, a place populated by archetypal entities created by sub-cultures. The voices of the unconscious realm become starkly visible in the patterns moving across and through social networks. Within these complex and varied fabrics there ripple millions of vibrations, which ultimately collate to form the deities worshipped by the various tribes roving cyberspace. It has been said that all words find their root in a god somewhere in some mythology. The collective is forming a series of complex, subtly balanced life support systems in the form of social networks populated by living cells!
Carl Jung writes, “…psychic contents, the so-called complexes, take over the control of the total personality in place of the ego, at least temporarily, to such a degree that the free will of the ego is suspended.” It could be said that humanity is poised on the brink of such phenomenon becoming widespread in social networks. It would not be too outlandish for a single voice to catalyze OR motivate the whole. Jung writes, “When someone is able to perform the art of touching on the archetypal, he can play on the souls of people like on the strings of a piano.” With multiple crowdsourcing sites and campaigns emerging, the mechanism is in place to reach those with an affinity to particular messagings AND swiftly guide these groups toward attractive events, products, services and causes. The collective acts like an individual and influences ALL within its own body! Jung says, “The world powers that rule over all mankind, for good or ill, are unconscious psychic factors…We are steeped in a world that was created by our own psyche.”
Currently The Firestarters in organizations are inspiring LISTENING programs AND finding ways to involve the WHOLE organization. These are the ones who understand the value of listening to the WHOLE, divining the “world behind the world” and gleaning emerging trends. Out of this, a Creative has the data to craft more finely-honed FUTURE RAGES. Jung writes, “…any autonomous complex not subject to the conscious will exerts a possessive effect on consciousness proportional to its strength and limits the latter’s freedom.” He goes on to say, “It gets you below the belt and not in your mind, your brain just counts for nothing, your sympathetic system is gripped. It is a power that fascinates people from within, it is the collective unconscious which is activated, it is an archetype which is common to them all that has come to life.” This phenomenon is occurring countless times a day in the social networks as viral elements feed on Likes and Tweets, rolling millions into seemingly irresistible currents.
Nikos Kazantzakis writes, “I feel that behind appearances this struggling essence is also striving to merge with my heart. But the body stands between us and separates us. The mind stands between us and separates us.” In the coming 12 months, I predict this sense of separation will diminish as Transparency becomes the fashionable “way to be” and world behind the world injects itself directly into daily experience through a kind of spiritual tech, fusing humanity’s hunger for piercing mystery WITH financial return. The real VALUE of transparency IS that we are introduced to MORE MYSTERY, having transcended the secrets that acted as blockades to progress. Jung writes, “The psychological rule says that when an inner situation is not made conscious, it happens outside, as fate.” To be conscious of ANYTHING is to be free of its influence FOR THEN we have power of choice related to its activities. Humanity yearns to open itself to possibility. Exploring the unknown through social monitoring is a FANTASTIC action for facilitating such an evolutionary process.