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Social Media Use Up 82% from one year ago

Despite Facebook privacy changes and serious cases of Twitter Fail Whale, social media use has increased astronomically since this time last year: During December 2009, global users spent an average of five hours on social networking sites, up from three hours in December 2008. That’s an 82% increase.

Nielsen just released a report on its blog detailing increased social media use, and the results are impressive, while not exactly shocking. Some highlights:

– Social networking sites are the most popular online destinations globally (based on the amount of time people spent there in December), with games and instant messaging coming in second and third, respectively. (Side note: As gaming becomes more popular on sites like Facebook, it will be interesting to see how this affects time spent.) (read more)

The Future of TV IS online

In the old days, before ubiquitous Internet connections and social networks, I always turned to TV Guide’s Fall Preview issue to get information about my favorite TV shows, find out what was going to make its debut and to find out when I could actually catch said shows. Today, technology and the web has made not only finding information, reviews and opinions of television shows easier and faster than ever before, the online video revolution means that we can actually watch most of those shows from the comfort of our laptops. …read more