social media news

Think globally, act locally

The problem of humanity is crystallized within Greece. The country’s situation speaks as a lesson to the world. Those who provide solutions for Greece in various verticals WILL be leaders in providing solutions for the entire planet. The lessons learned here in the remainder of 2010 WILL be templates for the planet of the future. ~ Nathaniel Hansen

Social Media Use Up 82% from one year ago

Despite Facebook privacy changes and serious cases of Twitter Fail Whale, social media use has increased astronomically since this time last year: During December 2009, global users spent an average of five hours on social networking sites, up from three hours in December 2008. That’s an 82% increase.

Nielsen just released a report on its blog detailing increased social media use, and the results are impressive, while not exactly shocking. Some highlights:

– Social networking sites are the most popular online destinations globally (based on the amount of time people spent there in December), with games and instant messaging coming in second and third, respectively. (Side note: As gaming becomes more popular on sites like Facebook, it will be interesting to see how this affects time spent.) (read more)

Pepsi trades in Superbowl ad spot for social media play!

This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. NoCindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010. …read more