Nat Hansen

THE CYCLE OF AWARENESS IN THE SOCIAL FABRIC OF THE INTERNET (REDUCED)

July 10, 2010 No Comments

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THE CYCLE OF AWARENESS IN THE SOCIAL FABRIC OF THE INTERNET (REDUCED):

Every tweet (Twitter) and Facebook (Facebook) status update is a blog post title (WordPress, Blogger, Posterous, Tumblr), every blog post a chapter in a digital book (iBook) populated by media, including (but not limited to), photos (Flickr), video (YouTube), music (Last.fm), and footnotes (Slideshare), every digital book a community (Ning), every community contains the full range of archetypal characters (The Conversation Prism), and each of those characters introduces your material to their tribes through tweets, blog posts, etc.

And ALL of this is trackable, monitor-able and monetize-able!

On AR Commerce

July 5, 2010 No Comments

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Years ago I walked into a large ballroom at the Biltmore Hotel in Montecito with a rep from CISCO. He handed me a little blue booklet. It was CISCO’s plan for commerce in the year we now inhabit – 2010!

Fast forward to this month and we have a fabulous rendition by Gary Hayes of what this book held + a summary by Barry O’Sullivan, SVP at CISCO, of predictions for this year. Mr. O’Sullivan’s 10th point on his list states:

“Customer Collaboration – organizations will continue to evolve the way they interact with their customers, responding to the ground swell of demand for consumer / vendor engagement in public arenas such as social networking sites and specialized forums. We expect to see early majority adoption of social customer care (what we call customer collaboration) solutions among larger organizations.” (Barry O’Sullivan’s full article here).

Mr. Hayes’ excellent video vision reflects Mr. O’Sullivan’s prediction and takes it several steps further, giving us an exciting preview of what is possible now! (Mr. Hayes’ video preview of Augmented Reality commerce here).

Strategy for small businesses in crisis times

July 4, 2010 No Comments

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Strategy for small businesses in crisis times:

1. Take one day to listen to yourself:
– http://amzn.to/Proprioceptive
– http://amzn.to/walking_meditation
– “Silence is a source of great strength.” – Lao Tzu.

2. Take the next day to listen to your customer.

3. Take the 3rd day to map the intersection points of your dreams and your customer’s needs.
– http://bit.ly/Behance_Action
– http://bit.ly/37_signals
– http://bit.ly/Timeboxing

4.Create 20 strategies for you business based on these intersection points. Prioritize these strategies. Remember, strategic thought is the art of shaping realities.
– http://bit.ly/scenario_planning_method
– http://bit.ly/social_footprint_map

5. Identify and clear blockages to effectively actuating these strategies.
– Go for a stroll (this is very powerful and simple. Be sure to breathe while walking).
– Give attention to the thoughts (focus on the blockage itself and go into it.
            “If you can’t get out of it, Get into it!” ~ from Outward Bound)
– Let go of thinking (vigorous physical exercise helps with this one, including dancing all night!)
– Be in the present moment (What is happening right now? And now? And now?)
– Practice conscious breathing
– Shift to a new scene
– Shift to doing something different
– Free association
– Reverse the thoughts
– Practice mindful non-judgment

6. Execute the strategies 1 by 1, using increased income to facilitate all the extras that come along and to give you white space for zen and more strategizing.

The love affair between Critic and Creative, Left-Brain and Right-Brain

April 26, 2010 No Comments

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by Nathaniel Hansen, Athens, Greece

A central first thought about those entering social initially: lighten up! Have fun! If social networking is like a cocktail party, then treat it as such: this is when humans get to have fun! Find what you love and be THERE.

To continue: jaded individuals and critics are THE greatest allies to creative, social beings, pushing the Creatives to higher heights of brilliance. In the best case scenario, these two are like lovers: The Critic and The Creative, driving, enticing, seducing, pushing one another to their best.

To be more clear: Love exists and always will. Find what/who you love and socialize about that, market that, sell that. If you don’t love it, aren’t into it, and only are pushing it for money, this will become abundantly clear. The passionate brands sell fun (after identifying pain points, of course)! Some fun ad campaigns out now:

http://bit.ly/time_to_cheer_up