Strategy for small businesses in crisis times

Strategy for small businesses in crisis times:

1. Take one day to listen to yourself:
“Silence is a source of great strength.” – Lao Tzu.

2. Take the next day to listen to your customer.

3. Take the 3rd day to map the intersection points of your dreams and your customer’s needs.

4.Create 20 strategies for you business based on these intersection points. Prioritize these strategies. Remember, strategic thought is the art of shaping realities.

5. Identify and clear blockages to effectively actuating these strategies.
– Go for a stroll (this is very powerful and simple. Be sure to breathe while walking).
– Give attention to the thoughts (focus on the blockage itself and go into it.
            “If you can’t get out of it, Get into it!” ~ from Outward Bound)
– Let go of thinking (vigorous physical exercise helps with this one, including dancing all night!)
– Be in the present moment (What is happening right now? And now? And now?)
– Practice conscious breathing
– Shift to a new scene
– Shift to doing something different
– Free association
– Reverse the thoughts
– Practice mindful non-judgment

6. Execute the strategies 1 by 1, using increased income to facilitate all the extras that come along and to give you white space for zen and more strategizing.

The love affair between Critic and Creative, Left-Brain and Right-Brain

by Nathaniel Hansen, Athens, Greece

A central first thought about those entering social initially: lighten up! Have fun! If social networking is like a cocktail party, then treat it as such: this is when humans get to have fun! Find what you love and be THERE.

To continue: jaded individuals and critics are THE greatest allies to creative, social beings, pushing the Creatives to higher heights of brilliance. In the best case scenario, these two are like lovers: The Critic and The Creative, driving, enticing, seducing, pushing one another to their best.

To be more clear: Love exists and always will. Find what/who you love and socialize about that, market that, sell that. If you don’t love it, aren’t into it, and only are pushing it for money, this will become abundantly clear. The passionate brands sell fun (after identifying pain points, of course)! Some fun ad campaigns out now: