Open Table powers through a Dip – Old article with Present Day relevance

Open Table powers through a Dip

Open Table is an online reservations service. It’s free to use and the restaurant pays a dollar per diner. The company has raised more than 20 million dollars to date. (original Times story).

During the company’s first three years, they booked a million diners (in total). Now, they book two million every single month. Five years ago, they had 1,000 restaurants to choose from, now they have 7,000.

That’s what it looks like when you get through the Dip. They’re a superstar, the only choice.

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