Latest Facebook facts from Tom Chisolm, Midwest Director of Ad Sales for Facebook

Howard Brown of Circle Builders attended a presentation last evening from the Midwest director of ad-sales for Facbook – Tom Chisholm

He covers 5 Midwest states and accounts for advertising like 3 autos, PG, Kellogg’s, Compuware, Quicken Loans

Social graph (you at center then family, college, work) of connection, sharing and conversations:

•92% of ALL college students have a FB account
•1 million new registered user a DAY (1/3 US / 2/3rds International)
•74 languages (more native tongues on the way
•324 million total users up 100m this year (1/3 US / 2/3rds International) (intense infrastructure to handle this never been done before bandwidth, storage, processing power…)
•70 million photos posted a day (largest photo sharing site in the world – all others combined do not equal FB)
•4 times the amount of events than evite
•Avg stay time (stickiness) 19.6 minutes
•Analytics – 200 data points per user profile (data is Trojan horse to revenue with advertisers)
•40% of all user profiles public ally list cell phone #
•FB connect has been a game changer
•Best advertisers – Virgin, Addidas, Starbucks
•No plans to charge users – FB will monetize by acting as ad agency:

national accounts
regional / small biz

FB considers:
Web 1.0 = static
Web 2.0 = interactive
Web 3.0 = sharing

Just became cash flow positive last month

FB is content to become the worlds largest monopoly / utility


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