social media news

Marvin Towler, co-founder of The Socializers, identified as one of 16 people who inspire the World on Arianna Huffington's blog!!

What inspires you? The answer to that question can be found in the timeless words of a visionary leader or literary giant, the stunning beauty of historical landmarks and modern marvels, or the fighting spirit and the responsibility to support causes that speak to the very best of what humanity has to offer. The answer is a resounding yes. All of the above.

Truly, inspiration is a brand than can never be oversold. This is why I am excited about profiling the 16 people below. They are among the most respected, motivational voices on Twitter today. They inspire hundreds of thousands with their daily dose of gratitude, use of icons, thought-provoking blogs, support for nonprofits, and a great mix of uplifting quotes and affirmations. (read more and see Marvin Towler at Huffington Post)

Greek FB page grows to 10K members in 3 days in wake of girl's dismissal!

Minister reacts to Facebook expulsion

Education Minister Anna Diamantopoulou attempted yesterday to defuse a row that has broken out over the expulsion of a junior high school pupil who criticized her principal on the Internet, although the government official accepted that Greece needs to update its laws to deal with such incidents.

Diamantopoulou issued a statement after the girl, who was not named, was forced to leave her school in Hania, Crete, after starting a page on the Facebook social networking site under the title “I hate the principal at Chrysopigi [high school].”

“The need for young people to express themselves and to vent their feelings is not only a given but is something that should be encouraged,” said Diamantopoulou. “But this should happen within a framework of respect for people and the smooth running of schools.”

The minister chose her words carefully after an apparent groundswell of support for the expelled teenager both in the media and on the Internet. Following the announcement of the girl’s dismissal on Thursday, another Facebook page was launched, this time demanding that she be readmitted to Chrysopigi school. By last night, the page had close to 10,000 members.

This came after the Hania school inspector, Nikos Vestakis, said that the school should have invited the pupil and her parents for talks and not expelled her.

Diamantopoulou did not indicate whether she thought the school was right to dismiss the teenager but made it clear that Greece needs to update its laws to keep up with technology. “The rapid developments in technology and in communication and the need to modernize our rules mean that we have to approach new challenges with seriousness and responsibility.”


2010: The Year Brands Embrace Social Commerce

by Dave Jackson

Last week, social shopping site ThisNext announced plans to buy smaller rival StyleHive; that announcement came after news from Time Inc. last month that it would buy social recommendation engine StyleFeeder as a way to incorporate ecommerce into its online fashion magazine properties.

This recent rush of consolidation points to a trend that’s evident no matter where you look: Consumers have flocked to social networks as an easier way of communicating with friends and peers, getting information, building relationships and participating in community. Activities that used to take place in the physical world — in shopping malls, over the phone, at restaurants and at neighborhood events — have rapidly moved to places like Facebook, Twitter and countless other third-party networks like StyleHive, ThisNext and StyleFeeder.

Most brand marketers have realized this shift and have stepped into these new “common spaces” of the 21st century. They’ve created fan pages on Facebook, accounts on Twitter and channels on YouTube, and have replicated offline marketing tactics, like advertising, coupons and promotions to engage online fans and gain new customers.

With the exception of a few innovative brands like Mattel and Charlotte Russe, however, the majority of online businesses have yet to take the next logical step and allow this social interaction to take place at their own online stores. To continue the common-spaces analogy, imagine if a downtown store only let one customer come into the shop at a time, while the customer’s friends waited on the street. The shopper could go outside every few minutes to get opinions on the outfit or finish a conversation, but had to return to the store alone to browse or make a purchase. (read more)

Social Media Marketing: How Pepsi Got It Right

Social media marketing campaigns are proving to be goldmines rich with customer engagement and insight that companies wouldn’t likely have otherwise. Companies like PepsiCo are going to extensive lengths to foster this type of collaboration with fans, and the payoff has been big.

The company’s Mountain Dew division is several stages into its DEWmocracy campaign — a plan to launch a new Mountain Dew flavor with the public’s involvement at all levels of the process, and PepsiCo also just launched the Pepsi Refresh Project on January 13th. Rather than spending money on Super Bowl television ads this year, the company is spending $20 million on a social media campaign. read more here