culture change

Social Network-Weaving

“Social Network-Weaving” is a digital craft in which two distinct communities are interlaced via technology to form the fabric of a new online network. Humanity needs social-tech devices that hold a selection of social objects (tweets, status updates, videos, photos) “in place”, while other social objects are woven through them. Ideally these will be social objects from opposing communities, like Capitalist and Communist, or Right and Left. The blended communities will reveal previously un-discovered solutions to all manner of conflicts.

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RESOURCES & A POSSIBLE APPROACH:

1. Opposing Viewpoints: http://en.wikipedia.org/wiki/Opposing_Viewpoints_series
2. Input keywords related to opposing viewpoints into Listorious, WeFollow and Research.ly to discover Influencers leading the dialogue online.
3. Extract social objects (tweets, status updates, blogposts, videos, photos) from all shades of THE WORLD WIDE MIND related to the opposing sides.
4. Mash-up (http://en.wikipedia.org/wiki/Mashup) these objects to discover similar and dissimilar aspects.
5. Post these mash-ups into threads of the Influencers as a means of instigating debate, pushing current dialogue AND blending opposing realities. Discover “thread-communties” at Disqus. Discover question communities at Quora.
6. Listen to responses in these threads and notice who is pro-active with the content, who is creative, who is a critic. Use Social Monitoring solutions like Research.ly and others.
7. Create new social communities from these threads and populate with content from the debates that have ensued. Invite the most vocal of participants. Use Posterous to create communities fast.

The World Wide Mind

The world is made of stories, not of atoms. – Rukeyser

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THE PRISM OF STORIES: Brian Solis’ Conversation Prism is the “eye in the sky” at this time. If one wants to peer into the World Wide Mind, no better microscope is needed than the Conversation Prism. The networks and social sites within this Prism are both social and interest focused. The Prism is a living image that pulsates with our conversations, relationships and potential. And our mysteries.

THE MYSTERIES WITHIN THE PRISM: If one peers deep enough through the Conversation Prism, the resulting transparencies AND mysteries are truly profound for the individual, the community and humanity itself. In fact, one finds that transparencies (what is revealed) tend to invoke even deeper mysteries. In the words of the great and current mathematician, Grigori Perelman, “Emptiness is everywhere and it can be calculated, which gives us a great opportunity.” It could be said that the white space, the “dark matter”, the shadows within AND between the social properties in the prism offer the MOST potential. Tools like Research.ly and Recorded Future are helping humanity plumb these seemingly “empty” spaces.

THE HUES OF OUR GLOBAL MIND: I have identified one property from each shade of the Prism. These are first layers of an onion: the conscious level of our World Wide Mind, our collective psyche. The next layers are found through the conversations discovered when one searches one’s interests, customers, competitors and questions WITHIN the World Wide Mind.

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QUESTIONS DEVELOPERS SHOULD ASK THEMSELVES: Developers should ask themselves what new apps, new social properties and new functionalities lie BETWEEN these existing social properties. Which of these social properties should “mate” one another? What does a conversation between Quora and LinkedIn sound like? What does a love affair between Technorati and Disqus look like? Are there categories that have yet to emerge? Can the Prism be even more finely divided?

SOCIAL BOOKMARKS: STUMBLE-UPON presents only web sites suggested by other like-minded Stumblers. Think: Bookmark. Not all those who wander are lost. ~J.R.R. Tolkien

COMMENT AND REPUTATION: DISQUS builds active communities from comments at your website, blog or web portal. Think: Debates & Innovation via Conversation.
It is better to debate a question without settling it than to settle a question without debating it. ~Joseph Joubert

WISDOM OF THE CROWDS: REDDIT is a source for what’s new and popular on the web. User’s vote content up and down. Think: Democracy. Democracy is a device that insures we shall be governed no better than we deserve. ~George Bernard Shaw

QUESTIONS & ANSWERS: QUORA is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. Think: Question Answered! Who questions much, shall learn much, and retain much. ~Francis Bacon

COLLABORATION: BASECAMP is the leading web-based project management & collaboration tool. To-dos, files, messages, schedules, & milestones. Think: TeamWork. Unity is strength…when there is teamwork and collaboration, wonderful things can be achieved. ~Mattie Stepanek

SOCIAL COMMERCE: GROUPON negotiates huge discounts—usually 50-90% off—with popular businesses. Think: Coupons. A History of Coupons Infographic. -http://bit.ly/history_of_coupons A History of Groupon. –http://bit.ly/history_of_Groupon

BLOG PLATFORMS: POSTEROUS lets you post things online fast using email. You can attach any type of file & POSTEROUS posts it to your POSTEROUS blog & social properties along with the text of your email. Think: Writers and Authors. It’s not what happens to people on the page; it’s about what happens to a reader in his heart and mind. ~Gordon Lish

BLOGS/CONVERSATIONS: TECHNORATI tracks the authority and influence of blogs AND provides a comprehensive & current index of who & what is most popular in the Blogosphere. Think: Bestselling Authors. One of the biggest challenges is how do you make that content more easily discoverable, easily consumable, easily digestible. ~Fortune Tech

SOCIAL CURATION: PAPER.LI organizes links shared on Twitter and Facebook into an easy to read newspaper-style format. Think: Journalism. Curation itself isn’t new; it’s just the way that some of us are doing it online that’s fairly new. The tools have evolved, but the goal of capturing a story and turning people’s attention to it isn’t. ~Andy Carvin (http://twitter.com/#!/acarvin)

SOCIAL CURATION 2: SPOT.US enables the public to commission journalists to do investigations on important and perhaps overlooked stories. We are an open source project, to pioneer “community funded reporting. Think: Journalism. We no longer look for news, it finds us. ~Lee Mikles

STREAMS: TWITTER – The ultimate source of Interest-related information. Everything and anything is being messaged about 24/7 here. TWITTER is THE golden key to discovering INFLUENCERS. Think: Giant Rivers of Information. Twitter is a tool for “anarchic learning and peer support”. ~John Davitt

NICHEWORKING: YAMMER is a tool for making companies & organizations more productive through the exchange of short frequent answers to one simple question: What are you working on? Think: Walkie-Talkies in The Factory. Anyone in a company can start their Yammer network and begin inviting colleagues. The privacy of each network is ensured by limiting access to those with a valid company email address. ~Yammer HQ

DIY + CUSTOM SOCIAL NETWORKS: JIVE is THE social business solution delivering features of popular social networking, community, collaboration, and content management software in a single highly secure enterprise platform. Think: Social Business. Business Process Management (BPM). Jive enables businesses to engage with their employees and create environments where ideas can be shared, knowledge can be shared, and expertise can be shared, to create efficiencies and help unlock value. What’s missing is businesses understanding how to organize for that collaboration to occur, and how to integrate those tools to allow collaboration. ~Jeff Dachis, Founder and CEO, Dachis Group

SOCIAL PHONES: SKYPE is a software application that allows users to make voice calls and chats over the Internet. Group calls, file-sharing also. Think: Telephone
The acceleration of Skype. http://bit.ly/skype_stats2011

SOCIAL NETWORKS: FACEBOOK is THE BIG-ONE. You dream how you want to do it and you can do it here via a dizzying array of apps and methods of communicating. Think: The Ocean/Universe. There’s lots of stuff none of us have ever seen before. That’s good in some ways, but limiting in other ways. ~Mark Zuckerberg, Founder and CEO of Facebook

LISTENING & TARGETING: RESEARCH.LY allows users to build “on-the-fly” communities based around any interest. Non-branded Interest-Graphs built with RESEARCH.LY provide one of the BEST sources of real-time collective intelligence. Think: Market Research/Focus Groups
Jodee Rich, Founder and CEO of PeopleBrowsr, talks about Research.ly – http://bit.ly/about_researchly_2011

BUSINESS NETWORKING: LINKEDIN is a networking tool to find connections to recommended job candidates, industry experts and business partners. Think: Career Building/Networking with Colleagues. See Twitter and Quora as golden keys to LinkedIn. Data will be the platform of the next era of the web, of Web 3.0. This is where some massive innovation will happen that will transform our lives. ~LinkedIn Founder and Chairman Reid Hoffman

ATTENTION/COMMUNICATIONS DASHBOARDS: HOOTSUITE is a web and mobile social media dashboard that helps individuals and organizations spread messages, monitor conversations and track results across multiple networks including Twitter and Facebook. Think: Thread & Needle (this is a tool for “knitting” communities). “HootSuite was created at a digital agency called Invoke where we experienced the problem of managing multiple social accounts on multiple networks for multiple clients,” said Community Marketing Director Dave Olson. “So we set out to solve this problem elegantly. We created a comprehensive social media dashboard allowing you to manage multiple networks & profiles from one place, plus share access with teams without compromising security.”

REVIEWS & RATINGS: YELP is a hyper-local search network and app where you find restaurants, hotels, bars and TONS of other types of businesses. Think: Reviews.
How Yelp got its name from the CEO: http://b.qr.ae/yelp_name

LOCATION: FOURSQUARE gives you & your friends new ways to explore your city. Earn points & unlock badges for discovering new things. Think: Social Compass.
What do users want in a location-based app? http://b.qr.ae/users_locationbased_apps

VIDEO: YOUTUBE is a video-sharing website on which users can upload, share, and view videos. YouTube is the dominant provider of online video in the United States. Also the world’s 2nd largest search-engine. Think: TV. YouTube to spend $100 million on TV shows. Plans to create online TV ‘channels’. http://bit.ly/YouTube_TV_100milliondollars

sCRM: SALESFORCE is a collaboration suite for the enterprise to connect and share information securely in real-time. Think: CRM (Customer Relationship Management). Why did Salesforce.com succeed? http://b.qr.ae/salesforce_success2011

DOCUMENTS & CONTENT: SLIDESHARE is an online slide hosting service. Users can upload files in the many file formats. It is also amongst the World’s Top 10 tools for education & e-learning. Think: PowerPoints. White Papers. Dissertations. Professional Writing.
How to Maximize the Value of Slideshare for your business? http://bit.ly/maximize_value_of_slideshare2011

EVENTS: MEETUP helps groups of people with shared interests plan meetings & form offline clubs in local communities 
around the world. Think: Circles of Interest. Mapping the genome of groups may help us understand ourselves as we behave within a broader collective. ~http://bit.ly/the_value_of_groups

MUSIC: LAST.FM lets you effortlessly keep a record of what you listen to from any player. Based on your taste, 
Last.fm recommends you more music and concerts!Think: Music Community/Social Radio. THE social property that allows one to mine the subconscious psyche of the community via music discovery. There is so MUCH hidden gold here in this endless and tapestried symphony of artists. ~Ladydust

WIKI: WIKIPEDIA is a free encyclopedia built collaboratively using wiki software. Think: Encyclopedia. A history of Wikipedia: http://en.wikipedia.org/wiki/Wikipedia

VIRTUAL WORLDS: WORLD OF WARCRAFT is currently the world’s most-subscribed Massively multiplayer online role-playing game (MMORPG) with more than 12 million subscribers as of October, 2010. Think: Dungeons & Dragons morphing into actual economies and battlegrounds. Virtual Currencies. Virtual World Master List (flipped sideways so download this PDF and rotate clockwise: https://thesocializers.com/VW_masterlist.pdf)

LIVECASTING: USTREAM allows you to broadcast video LIVE to the world from a computer, mobile or iPhone in minutes, or watch millions of live OR pre-recorded shows. Think: Social TV. Social TV platforms and research: http://en.wikipedia.org/wiki/Social_television + http://bit.ly/future_of_socialTV_report2011

PHOTO: FLICKR is the largest and best online photo management and sharing application in the world. Think: Photo Communities. About image retrieval via tags – http://imageclef.org/2011

RESOURCES: The demographics and statistics on useage of specific social networks 2011 report by Ignite Social.

Social Intelligence reveals the Heart of a Business

The heart and the mind are the true lenses of the camera. ~Yousuf Karsh

Business Intelligence consists of data, insights and strategic recommendations related to customers, competitors and markets. Such intelligence is derived by teams using best-practice research methodologies and technologies – it is both art and science. Exemplary business intelligence ALSO peers into shadow (what is unknown about one’s own self, one’s own business), into the heart of the matter (the essential nature of the business identity), and can deliver business initiatives related to these insights.

Intelligence projects should not only serve the stated company mission BUT speak to (and reveal potential within) the human situation at the company headquarters and branches. Satisfying insight into the human situations BEHIND a business facilitates fantastic evolution and progress. Depth of insight and revelation of the volume of conversation around these “hidden heart-landscapes” is the gas pedal of social revolutions and community growth.

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SOCIAL INTELLIGENCE DELIVERABLES:

(a) a report that reveals the past, current and rising top influencers within social networks in chosen verticals,
(b) a graph of connections between these visible social influencers to decision-makers not active in social networks,
(c) insights on the past, current and future activities of BOTH entities. As an example, blending Interest-Graph discovery via Research.ly WITH findings in Recorded Future will yield excellent insights.

WHAT LANDSCAPE DO WE SURVEY: We survey properties identified to be relevant to the brand or entity in the social universe.

SOLUTIONS USED TO SURVEY THIS LANDSCAPE: We blend research using these tools and these tools.

HEART INTELLIGENCE: True heart-intelligence gives us a story. We start with spreadsheets and end with punchy tales that act as guides. The essential deliverable of Heart-Intelligence Projects consists of telling stories BASED UPON past, current and future content. Future content is discoverable using tools like Recorded Future. Past and current content is discoverable through a multitude of very efficient social monitoring solutions.

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SOCIAL STORIES: The social objects/signals (tweets, status updates, apps, content) that our customer and competitor (object of study) has uploaded provide the content for story-telling. And these stories dictate who we pick up the phone to call, who we send an email to, and what we decide to sell or publish. The power of story for businesses is both compass and vessel. We see our customer and competitor AND we create the craft into sales with content derived from our research.

Linguistic relativity is a vital wand for transformation

“Control of consciousness determines the quality of life.” ~Mihaly Csikszentmihalyi

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Change comes when people talk with people. Image above of the Community Memory team in Berkeley 1973. Photo: Photo taken by and for the Community Memory Project, first published in the Resource One Newsletter, April 1974.

LANGUAGE CHANGES INDIVIDUAL THOUGHT AND COMMUNITY TAKES ACTION: I recently watched a video posted by a Greek economist that identified magic as the only method for solving the Greek economic crisis. My thoughts after watching the video went to creativity and the power of language to create one’s experience of reality. It is my firm belief that through language we can first change our own thoughts and experience and then the thoughts and reality of others. In terms of changing collective reality, we now live in a time when this has become even more possible via massively connected social networks in the digital realm. At no time in history has it been so easy to inject an idea (a meme) into the fabric of humanity and effect change.

In order to fully master this power, one must accept the principle of linguistic relativity. What is linguistic relativity?

LINGUISTIC RELATIVITY (http://bit.ly/linguistic_relativity1 + http://bit.ly/linguistic_relativity2) is a vital principle and potentially one of the most important revolutions of our time. The principle of linguistic relativity holds that the structure of a language affects the ways in which its speakers are able to conceptualize their world. Learning how language shapes thought is a HUGE step to transforming one’s life and the life of the community.

CULTURAL DIFFERENCES: One of the chief challenges to anyone wishing to create change is cultural difference. The principle of linguistic relativity IS BOTH vital INSIGHT and ACTION when one looks at the difference between how cultures thrive and how they fall apart. Some cultures orient entirely towards soma, or body, consciousness and find tremendous fulfillment through emotional connection – the artists, for instance. Others orient towards intellectual pursuit and find pleasure through mathematics and rational mapping of experience. One culture is subjective and focused on what is felt within the heart. Another triumphs objectivity and orients only towards what the five senses can know. One culture “holds it together” on the outside and has a chaotic interior life; another seems to be in chaos from the outside and has a rich emotional and spiritual heritage and experience collectively.

There are many roads to grasping the nature of cultural difference and working those differences (like a potter working clay). Getting educated in how to lead within the context of different cultures is important. Experience is the greatest teacher in this respect. What one discovers is that cultures are different AND similar.

MIND-CHANGE = LIFE-CHANGE: How does one work with a culture caught in an external and internl “downward spiral”? How does one transform that culture’s mind, its perspective. This is the important first step. As Peter Economides, a world-class branding expert and culture-changer par excellence, has said recently about the country of Greece, “Social psychology is far more important than economics. If people feel great about themselves, then they will do great things. And, if a nation feels great about itself, it will do great things. Screw economics!” The great mythologist Joseph Campbell writes, “All cultures … have grown out of myths. They are founded on myths. What these myths have given has been inspiration for aspiration. The economic interpretation of history is for the birds. Economics is itself a function of aspiration. It’s what people aspire to that creates the field in which economics works.”

Managing a fall and turning it into a victory is the action that nations like Greece are involved right now. One of the MOST inspirational clips I’ve ever seen in a film is when Eric Lidel in Chariots of Fire falls and then gets back up and wins the race. That’s what nations like Greece and the world MUST do now.

Look at this great quote by Joseph Campbell:
“We’re in a freefall into future. We don’t know where we’re going. Things are changing so fast, and always when you’re going through a long tunnel, anxiety comes along. And all you have to do to transform your hell into a paradise is to turn your fall into a voluntary act. It’s a very interesting shift of perspective and that’s all it is… joyful participation in the sorrows and everything changes.”

The quote by Campbell matches this quote from the movie Jacob’s Ladder, where Louis, Jacob Singer’s friend, quotes Eckhart: “The only thing that burns in Hell is the part of you that won’t let go of your life; your memories, your attachments. They burn ’em all away. But they’re not punishing you, he said. They’re freeing your soul. … If you’re frightened of dying and holding on, you’ll see devils tearing your life away. But if you’ve made your peace then the devils are really angels, freeing you from the Earth”.

A MAGIC WAND IS WOVEN OF DIFFERENT ELEMENTS: In Harry Potter, the wands are woven from different elements that match or compliment the personality and essence of the person using the wand. It’s a personalized tool for effecting change. Within Greece, there are some very powerful elements that could be woven together to effect real thought change and culture change…the basis of social psychology. Imagine combining The Atenistas (a grass-roots social change and action group) with the power of a financial institution focused on green business with a tourism that involves the visitor in the process (this last is what needs REAL creativity and NOW!) The transcendence one experiences in escaping Athens to the Greek islands IS felt BECAUSE of how hard one has worked in the city…to get in one’s car to the end of the block or wade through the red-tape of politics and business. And that motion, from city to island, is in the genes of the Greek. Capturing THAT MOTION is the key and answers lie within the very literature that gave birth to this nation chock-full of potent personalities.

TRANSFORMATION: The world needs transcendence (relief) now but this must come from having engaged at a deep level in working with the root issues and clearing out the muck. Fortunately, the world has very powerful tools like Quora and Wikileaks that combine to provide community and expert graded questions and answers to mysteries. Now that transparency is the new eco-system we inhabit, ethics has started to consume power and transform the fallout from catastrophe into fertilizer for tomorrow’s rich garden of abundance. And it is this transformative act that all of humanity IS, or ought to be, involved in presently.

One thing that comes out in myths is that at the bottom of the abyss comes the voice of salvation. The black moment is the moment when the real message of transformation is going to come. At the darkest moment comes the light. ~Joseph Campbell