Two news updates from Europe on The Socializers.
One: Nathaniel Hansen, CEO of The Socializers, presented at IMH 9th Communications Conference in Nicosia, Cyprus on May 27, 2011. See video below, find the presentation at Slideshare and read more about A Thousand True Fans here.
“Piraeus Bank was awarded by the International Agency European Finance Marketing Association (EFMA), as the leading presence in Social Media in Europe (Best Approach to Social Media in Europe).
According to the announcement, the award was part of the conference “Online banking: the e-volution” held in Paris and covered the platform “Think Green”.
This platform has created an online community of users who are sensitive to environmental issues and share their news and reflections on such topics. It has presence in the most popular social media (Facebook, Twitter, YouTube, Flickr) and has already, after about 2 months of operation, more than 5,000 members.”
The Socializers performed social intelligence gathering related to this project and taught bank leaders from the various silos on the principles of social business and the value of engaging in conversations with customers within social networks.