Nathaniel Hansen

FACEBOOK CELEBRATES 500MM USERS + FACEBOOK STATS

Wednesday, 21 July 2010
Facebook statistics – By the numbers

by Tom Mason

Facebook celebrated 500 million users yesterday. Here’s some more stats to satisfy your desire for information about the big blue social network…

The average Facebook user:

Has 130 friends

Spends around 1250 minutes on Facebook per month.

Creates around 70 pieces of content (updates, links, comments) per month

Uploads five photographs per month

Watches 5.6 Facebook videos per month

In the United Kingdom:

There are 27,020,020 Facebook users (43.7 per cent of the total population)

The United Kingdom has the second highest number of Facebook users (5.54% of global audience)

51.8% are female (13,576 100) while 48.2% are male (12,626,280)

Most users in the UK are between 25 and 34 years old. (26.5% of UK national audience)

62.5% of the UK online population have a Facebook account

31 per cent of users state they’re single

43 percent state they’re engaged, married or in a relationship

Global users

70% of the Facebook audience come from outside the United States

The top ten audiences are from (in millions):

1. United States 128,936,800
2. United Kingdom 27,020,020
3. Indonesia 26,277,000
4. Turkey 22,924,780
5. France 19,351,420
6. Italy 16,858,340
7. Canada 15,756,400
8. Philippines 15,284,460
9. Mexico 13,788,560
10. India 11,534,480

Between 2009 and 2010, Taiwan was the fastest adopted of Facebook, registering a 884% growth of users over the period

If Facebook would be a country it would be the 3rd largest in the world

There are 65 million mobile users of Facebook worldwide

User behaviour per month

20 million videos are uploaded globally

More than 2 billion videos are viewed through Facebook’s video format

Woman post 55% more content than men

The average user writes 25 comments and likes nine things

14 billion pieces of content are shared across the entire site

3.5 million events are created

1.6 billion status updates are made

PAGES

20 million users like new pages every day

There are around 5.3 billion likes for pages across the site

There are 1.6 million active pages

There are 700,000 pages for local businesses

The average user likes 2 pages per month

The most popular pages relate to movies, television shows, books and bands

The most popular brand pages on Facebook (globally) are:

Starbucks
Coca Cola
Skittles
Orea
Red Bull

The most popular pages on Facebook (globally) are:

Texas Hold’em Poker
Michael Jackson
Facebook
Mafia Wars
Lady Gaga

GAMES AND APPS

There are over 550,000 active applications

55% of Facebook gamers are female

28% of all Facebook gamers have purchased in-game currency

The average gamer plays six social games

Of the 200 million users who log into Facebook every day, 15% play FarmVille

80 million users regularly play FarmVille each month

Zynga, FarmVille’s creators, are responsible for five of the ten most popular Facebook games including Mafia Wars and Texas Hold’Em Poker

In 2009, Zynga’s revenue was estimated at $270 million

SOURCES:

http://www.facebakers.com/facebook-pages/
http://www.facebakers.com/facebook-pages/brands/
http://www.facebook.com/press/info.php?statistics
http://mashable.com/2010/07/07/oxygen-facebook-study/
http://blog.hubspot.com/blog/tabid/6307/bid/6128/The-Ultimate-List-100-Facebook-Statistics-Infographics.aspx
http://www.ekaterinawalter.com/2010/06/key-facebook-statistics-every-marketer-should-know/
http://www.insidefacebook.com/2010/06/10/facebook%E2%80%99s-video-stats-show-growth-in-uploads-and-views/
http://mashable.com/2010/02/17/social-gaming-survey/
http://www.nickburcher.com/2010/07/facebook-usage-statistics-by-country.html
http://www.checkfacebook.com/
http://gigaom.com/2010/07/21/facebook-officially-passes-the-half-a-billion-user-mark/

*Disclaimer – The author takes responsibility for incorrect stats or information.
Source of this article: http://bit.ly/source_facebook_stats_article

Work Can Be Done Anytime, Anywhere!

Work Can Be Done Anytime, Anywhere!

Many web startups are composed of distributed teams. Many more have very loose definitions of “office hours.” Employees might roll in at one in the afternoon; they might stay and work the night away until the wee hours of the morning, too. And a lot of the time, they get to work from home.

Many Gen X and Millennial employees see the ability to work from home as a huge benefit — for some folks we’ve talked to, it counts as much as a pay raise. If you trust that your employees can handle themselves and get their work done on time, consider letting them work from home or adopt more flexible work hours. Your night owls will appreciate the opportunity to work with all pistons firing, and your early birds will love getting home to their loved ones before rush hour traffic starts. And everyone, from CEOs to secretaries, appreciates getting to work in their PJs every now and then.

Read more here on 5 Lessons to Learn from Web Startups (http://bit.ly/steps_for_web_startups).

An Open Invitation to The Babyboomers from Gen X and Gen Y

We, as members of Generations X, Y and the Millenials, wish to communicate the following message to the Babyboomers running this planet.

We begin with respectful gratitude to you, our parents and grandparents, for conceiving and birthing the bodies and world we thrive and live within. We respectfully honor all of the incredible advances in every discipline that have led to better lives for every one of us on this planet. We attribute our own creativity, knowledge and burgeoning wisdom to the truly incredible education system built and paid for by you, our predecessors. We honor the way you have defended us against violence and opened new possibilities for peace heretofore unrealized.

At the same time, we announce to you our wholesale rejection of your conflicts, prejudices and entrenched interests. Our current experience of the negative results to our eco-system, communities and economics from these shadow aspects of your generation’s psyche require us for the sake of our children and your grandchildren to now step forward and alter certain paths elected by you and The Traditionalists since the major world wars in the early 20th century.

Now that a majority of you are reaching retirement age and what the Hindu system calls “the forest-dweller stage”, we as The Central Householders on this planet require a set of fresh perspectives in the major disciplines and verticals, such as politics, economics and environmental policy, so that our planet, communities, food sources and children are protected.

Due to the severity of events in several significant theaters of action, particularily finance, political-process and ecological preservation, we respectfully ask that you join us to hear some fabulous ideas from the forward thinking leaders of our generation. We want you there because you gave us the foundation for this thought and invention to come about. We want to show you, Mom and Pop, Grandpa and Grandma, Uncle and Aunt, Mentor and Teacher, what we have come up with as part of our assignment to make a better world. We hope you’ll come and we think you’ll like what we have in mind.

Our goal is a healthier, wiser and more effective human family, well-equipped to heal, guide and protect our children and your grandchildren into a fabulous and exciting future that will contain astounding technologies, well-woven/integrated communities and children motivated to live and thrive. As we see it, this is truly possible and we have seen a glimpse of it through the rapidly expanding communities of thought, invention and innovation in our online and offline worlds. These worlds are increasingly being woven together globally through the social fabric of the internet, through technologies in multiple verticals and through our innate drive to survive as humans.

We characterize this drive to survive in our generation primarily through meaning. The social fabric of the internet, our primary vehicle for communication, is driven by a search for meaning. In fact, studies show that The Millennials, the latest generation on this planet to hold credit cards and turn in resumes, are characterized as the generation in search of Meaning. These torch-bearers of humanity want work, communities and activities that amount to something more than accumulation of wealth and property. Their definition of wealth is spiritual, emotional and communal.

Understand that we have no choice at this time but to ask you to step down from those aspects of your leadership that involve the wholesale raping of this planet and one another FOR THE EXPRESS INTEREST OF OUR MUTUALLY SHARED CHILDREN AND GRANDCHILDREN. Understand also, that for those of you who cannot or choose not to hear us due to greed, entrenched interests and general allegience to an out-dated paradigm of consumeristic accumulation, we may need to remove you by force. We honor your courage and vigor in building the worlds you have built…these edifices are truly monumental. But now, in this time, we require that you re-orient toward the survival of the planet, its species and the beautifully woven cultures of the world.

With Kind Regards and Good Intentions,

GenX, GenY and The Millenials

THE CYCLE OF AWARENESS IN THE SOCIAL FABRIC OF THE INTERNET (REDUCED)

THE CYCLE OF AWARENESS IN THE SOCIAL FABRIC OF THE INTERNET (REDUCED):

Every tweet (Twitter) and Facebook (Facebook) status update is a blog post title (WordPress, Blogger, Posterous, Tumblr), every blog post a chapter in a digital book (iBook) populated by media, including (but not limited to), photos (Flickr), video (YouTube), music (Last.fm), and footnotes (Slideshare), every digital book a community (Ning), every community contains the full range of archetypal characters (The Conversation Prism), and each of those characters introduces your material to their tribes through tweets, blog posts, etc.

And ALL of this is trackable, monitor-able and monetize-able!

On AR Commerce

Years ago I walked into a large ballroom at the Biltmore Hotel in Montecito with a rep from CISCO. He handed me a little blue booklet. It was CISCO’s plan for commerce in the year we now inhabit – 2010!

Fast forward to this month and we have a fabulous rendition by Gary Hayes of what this book held + a summary by Barry O’Sullivan, SVP at CISCO, of predictions for this year. Mr. O’Sullivan’s 10th point on his list states:

“Customer Collaboration – organizations will continue to evolve the way they interact with their customers, responding to the ground swell of demand for consumer / vendor engagement in public arenas such as social networking sites and specialized forums. We expect to see early majority adoption of social customer care (what we call customer collaboration) solutions among larger organizations.” (Barry O’Sullivan’s full article here).

Mr. Hayes’ excellent video vision reflects Mr. O’Sullivan’s prediction and takes it several steps further, giving us an exciting preview of what is possible now! (Mr. Hayes’ video preview of Augmented Reality commerce here).