Nathaniel Hansen, CEO of The Socializers, (traveling in Athens, Greece) caught up with Lorrie Thomas, CEO of Web Marketing Therapy (traveling in Austin, TX) today for a quick interview on the release of her new book The McGraw-Hill 36-Hour Course: Online Marketing.
1. What’s one of your favorite Internet Marketing tips from your new book released today, Lorrie?
My #1 tip from my online marketing book is the healthy reminder that it is not all the geeky-cool wild web tools out there, it is HOW we use the tools strategically to make and grow relationships. At the end of the day, marketing truly means making relationships. This reminder is our compass that heps us choose the social web tools and decide how to use them.
2. What do you see in 2011 in the world of the Internet and social networks?
For 2011, I see a smarter use of social networking. The use of social networking as an interactive Rolodex will continue, however, community development, service and collaboration will explode. People seem to finally get that social web tools merely amplify traditional networking we do live 🙂
3. I hear that this book is a course and the reader can actually take an online test for certification upon completing the book. Say more!
The 36 Hour Course to Online Marketing does have an online exam that can get readers a certificate in online marketing! There are 100 quiz questions (instructions of where to take them online are in the book) and it is such a smart way to grade your comprehension and boost your resume! McGraw-Hill has been a wonderful partner in this book process and their certificates are such a nice bonus.
4. What conference(s) do you recommend attending in 2011?
As the CEO of a virtual company, I first recommend attending every webinar you can to get the most bang for your buck. Web Marketing has a channel on BrightTalk.com and I’m launching a 36 Hour Online Marketing channel this year too. Devour every Hubspot webinar you can! I am attending the eMarketing conference in SF, Social Media week in SF and RISE Global in Austin live this year, check all those out!
5. Love seems to be a BIG theme lately in your posts. Any thoughts on how Love is important in the world of Internet Markting?
Ah, love :). When marketers love their current and prospective customers, everything falls into place. Love keeps us ethical, boosts how well we communicate and keeps things gentle. May we all embrace love!
Find more on Lorrie Thomas, The Web Marketing Therapist at http://www.webmarketingtherapy.com/.