Nathaniel Hansen of The Socializers


Nathaniel Hansen is the founder and current Director of Research at The Socializers – He uses insights from social data to activate brand experiences for consumers and is focused on relationship as core source of driving brand growth and awareness. He is an early developer in the social data space and has been introducing brands to social media monitoring since 2009.


Nathaniel is a hands-on professional in the social data intelligence space. He has worked with clients such as Clarks Shoes, Inter-IKEA, Unilever, Ogilvy, JWT, Publicis, P&G and many more setting up social media command centers and training brand/agency staff in best-practice social data insight work.

Clients served include major ad agencies, multi-nationals and entertainment companies, including Converseon, KBM Group, Unilever, Mercedes, FxPro, Oniracom, Harper Collins, Inter-IKEA, C & J Clark International Ltd (Clarks Shoes), Banque Havilland, FreeState, Place Intelligence, UK Government, Australian Government, Holle, Nectome, Entanglement Institute, FXCM, EQUITI, Forest Park FX, Pepperstone, Brandwatch,, Reunify, PeopleBrowsr, PeoplePattern, JWT-MEA, JWT Intelligence, Ogilvy-One, Hellmanns, Coca-Cola, Equilibrium Entertainment, LOUX, SOLID Relations, Sony-Ericsson, Publicis Groupe, and Starbucks Europe.




Here are some links from his recent work:

IKEA & The Socializers Case Study

IKEA & Enterprise Intelligence

Inventing the Trends Dashboard at Brandwatch

Scaling Social Intelligence for a Global Enterprise