the human heart

The story behind a product, the tale of a community

The reality is that many products and services have a real human story at the root of their existence. Tapping into this story is what connects us to the heart of a product’s latent community, the living fabric with an orientation toward a specific service.

The existing corporate story related solely to sales should cease as the number one tale known to contemporary society. And this needs to happen now.

Humanity is tired of being “sold”. Humanity wants and needs the magic, the tactile sensibility of a story populated with sweat, flesh and the intricacies of a rich inner life. That’s where connection occurs.

Social Business works for the Hearts of your customer first

Brands belong to everyone, not just any specific leader of a corporation or a government. ~Peter Economides

Take your passion and make it happen! ~Irene Cara

I once met a CEO who asked his CFO and CMO, “How much money and when?” I met another one, who asked, “How many hearts won and when?” If you want to build a community, try starting with Relational KPIs. It is NOT about automation. It’s about humanization. The most perennial of brands, the ones we all love, found connection via relationship.

Economic systems are often solely attached to numerical growth whereas social systems are attached to depth of connection and meaningful relationships. Perennial business is focused on social psychology vs. pure numeric results. Organically grown business is real and deep and, in the long run, far more lucrative in all respects. Humanity needs this now.

I grew up within the system of America – I am a son of corporate America and of the Church of America, both. I also grew up all over the World – I respect the spiritual and cultural traditions of the nations. The greatest organizations and individuals I met during my travels were human. H-U-M-A-N. I’ll fight to my dying breath for the mammal, for the sweat, for the emotion, for the heart. And I’ll work to my dying day for technology to be driven BY and work FOR the heart of humanity.

Karen Gritter writes, “Getting out of the “factory” and “numbers” mentality is also critical for our planet. Factory farming is destroying our soils.” Paul Farmer writes, “I work in manufacturing and I have a couple hundred people working for me and production can occur with a few mechanics and laborers because the machinery does the rest. But production done well occurs with trust and encouragement!” I would add that “factory farming” mentality is ALSO destroying our hearts.

Kate Carter of Life Chronicles (http://www.lifechronicles.org/), writes, “We at LifeChronicles love that we use technology for compassionate service to humanity-our student volunteers love that we call them Compassionate Technologists.” The robotic and the numeric MUST be “overgrown” now with flesh and filled with blood. We are human and we MUST use technologies for human ends.

Is the end goal really about numbers then? Let’s go into that mansion built by the one’s focused only on numbers and see how happy its inhabitants truly are. Now, let’s make a similar journey to the farm built by those who were focused on the heart. My hunch is that life on that farm, in spite of all the human issues, is a happier and more abundant place. And that’s the place our World needs now. A circle of Love and Trust. Not a Hierarchy of Numeric achievement.

THE FUTURE:

2012: The year the CCO (Chief Customer Officer – http://blogs.hbr.org/cs/2011/04/the_rise_of_the_chief_customer.html) replaced the CMO, the CCO (Chief Collaboration Officer – http://www.zdnet.com/blog/collaboration/chief-collaboration-officer-hansens-cxo-challenge/1644) replaced the COO and the CSO (Chief Social Officer) replaced the CEO. We need a C-Suite that gloats over hearts won and worlds bettered vs. dollars banked and pockets lined. Once again, If you want to build a community, try starting with Relational KPIs. It is NOT about automation. It’s about humanization. The most perennial of brands, the ones we all love, found connection via relationship.

Grow your forest. The world needs oxygen NOW!

The way out of anything is to go INTO it, so deeply into it that you find the core. The core is usually like a seed or a small infant, no matter what the outer aspects look like. Take that seed, that infant, in your hands, in your arms and it will offer up its need and desire to you. Fulfilling that need and desire at the core of any puzzle, any challenge, any hardened situation, usually results in a fresh flow of life-juice. Peace and Joy are the natural outcome of such love.

Right now our world has a connective digital tissue. It is called the Internet. The Internet has become like flesh now. It is sensitized because of the people who are constantly using digital networks to communicate. And this communication moves very swiftly around the planet. At the push of a one button in the smallest apartment, at an island home or on a farm by the sea, a message can be sent and arrive EVERYWHERE.

It seems there are so many puzzles that humans are trying to figure out at this time in history. And we have the tools at our fingertips.

1. IDENTIFY YOUR MISSION: Use a pen and paper to write it down.

2. NAME YOUR MISSION and CLAIM IT: Go to http://www.knowem.com and a domain registrar and claim the name of your mission.

3. FLESH OUT YOUR MESSAGE WITH TEXT, IMAGES, MOVIES, MUSIC AND MUCH MORE: Go to the World Wide Mind and study each type of major social property. Find content related to your mission in these properties by using the Search field. As you do this, you will be discovering a community of like-minded folks. Make a note of their profiles in an Excel spreadsheet. If you spend a whole day doing this, going around The World Wide Mind, you may have discovered hundreds of new friends. Oh, and mash up all of this great content you find, along with your own, to create the first coloring of your own network.

4. UPLOAD YOUR INITIAL CONTENT TO YOUR VARIOUS CLAIMED SOCIAL PROPERTIES.

5. BUILD YOUR COMMUNITY: Contact each of the individuals on your spreadsheet by sending them a personal note appreciating their content. Invite them to be a friend.

6. CONTINUE SPREADING YOUR MESSAGE AND DISCOVERING NEW FRIENDS.

7. STATE YOUR GOALS AND INVITE OTHERS TO JOIN YOU: Write simple short messages each day as tweets, Facebook posts, Flickr photo uploads, YouTube uploads, Twitpics, a song addd to Last.fm, a presentation placed on SlideShare. Socialize these messages to ALL of the social properties in which you are present.

8. TAKE ACTION: Now create an event using Meetup.com or EventBrite and invite people to come and interact. Find like-minded people in the digital networks and invite them. Meeting in the flesh is amazing, especially after having been kindred souls in the digital networks. Use a community like Challenge Post or Giveo to get your cause out there and get something done!

Its never too late to enter social networks. And there’s no right way to be social. After all, as the great mystic Ziauddin Sardar says, “There is more than one way to be a human being.” So go be yourself. Totally. Go where you want to go in social networks and you will find people just like you there!

Council Circle: An ethos that our world needs now

The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention…. A loving silence often has far more power to heal and to connect than the most well-intentioned words. ~ RACHEL NAOMI REMEN

When the tribe first sat down in a circle and agreed to allow only one person to speak at a time – that was the longest step forward in the history of law. ~ Judge Curtis Bok

‎”Council is the practice of speaking and listening from the heart. Through compassionate, heartfelt expression and empathic, non-judgmental listening, Council inspires a non-hierarchical form of deep communication that reveals a group’s vision and purpose.” ~Ojai Foundation leadership, (http://www.ojaifoundation.org/what-is-council)

worldwidemind

The way of council circle is THE ethos for our current socially-networked world. This is where each voice has its time and listening is more important than a battle of voices. In council, our pride is in how well we have heard “the Other”. This is humanity’s only hope now.

The wisest being in the circle is invisible, created by the drumming, the silence, the tears, the laughter, the stories. In the men’s circle, we each spoke, wept, laughed, shouted and sang into the silence, into the center of the circle. Often, if I chose to remain silent, waiting until it felt right to speak, another would say something that captured what lived within me perfectly. The feedback after deep sharing and deep listening was appreciation for something other than what I shared. This lifted me up and out of my pain, my pride, my sorrow, my victory and put me back together again…lifting me up or humbling me through warmth, through friendship, through a feeling of brotherhood enwrapped in a profound spiritual sense of community.

I remember a circle 5 or 6 years ago. I sat down and began using the words Us, We and You. A long time circle brother gently stopped me. “Nathaniel,” he said, “I can’t see you when you use these words to describe experience. And I want to see you. Please only use I when you talk about your week and the lessons you’ve learned.”

This was a huge evening for me because I really felt in my body the truth of personal responsibility.

My experience of circle is that I gain incredible wisdom in sitting with others, really on a level rarely plumbed in other settings.

One of the cornerstones of Circle is teaching adults and children to appreciate one another in a manner that the recipient can truly feel the appreciation. I say what I really see inside the person, what I love, honor and respect about the person – not their story. I learn not to over appreciate because I know that some of us can only “hold” so much. I avoid speaking about their appearance but more about their essence. Avoid disguised advice in your appreciations like “ It’s important to take care of yourself”. I try not to use superlatives like greatest, best etc. I try to step out of myself and think only of giving the gift of appreciation in a way that the receiver will accept it with ease.

The principles of deep-listening in Council Circle gatherings are necessary for our now increasingly socially-networked world.

Deep Listening principles from the Council tradition are as follows:

1- Maintain eye contact with the person speaking.


2- Be relaxed but present.


3- Be still.


4- Listen from the heart.


5- Be non-judgmental.


6- Allow the story to unfold.


7- Listen carefully and the person speaking will always tell you what they need.


8- It’s not your job to “fix” the person who’s speaking.


9- Common mistakes to avoid:
a) DON’T give advice (unless asked for)
b) DON’T “swap stories” to reassure the person who’s speaking. You may
think your story is “the same” but its THAT PERSON’S moment, not yours.
c) DON’T interpret the meaning of his feelings
d) DON’T interrupt discharge of emotion (laughter, tears, etc.).
Let the emotions flow out into the circle and sit in attendance to
that emotion.
e) DON’T talk very much
f) DON’T ask questions for your own information.
g) DON’T think a lot about how to “help” the person speaking.
h) ONLY ask questions to lead the person deeper into feelings & his own re/solutions.

10- The most common mistake: Trying to show the person speaking what a good, understanding, perceptive, kind, helpful … person, counselor, leader … you are.

11- Listen, listen, listen! (That’s really what we all need).

The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention…. A loving silence often has far more power to heal and to connect than the most well-intentioned words. ~ RACHEL NAOMI REMEN

The nature of a circle is equality and if we really want to heal the world through circles (whether digital or in-the-flesh), we must learn the way of circle, which was mastered many moons ago in the tribal cultures of the world. This is our only hope as humanity at this time. We do not have time for the dis-organized, tangled world of arguing as seen in the British Parliment. We NEVER have time for the killing off of other ethnicities and the horrible mess afterwards. We don’t have time for hate-speak and fighting.

If I take time, once a week, to sit with my brothers and sisters for 3-4 hours and only listen to their truth and only speak my truth, we will make light-speed progress through a weaving of hearts and minds. Try this today: sit with your friend, your spouse, your parent, your brother or sister, and simply listen to him/her for 30 minutes. Don’t offer advice, don’t interrupt, don’t identify. Just listen. That’s what our world needs right now to allow our collective intelligence true emergence.

Bloom Where You Are Planted

Dear World-Citizen,

Here’s just one of many takes on giving your gift to the world today!

1. GREAT CONTENT: The bottom line in marketing within the social networks is Quality Content WITHIN a Quality Context. @MarvinTowler

2. THERE IS NOTHING TOUGH OR NEW ABOUT IT: And that nothing has changed at all. The local veggie salesman often knows more about socializing than marketeers. Spend a day at the Farmer’s Market! (http://www.youtube.com/watch?v=Me1zCtzwDM0)

3. GOOD RELATIONSHIPS: It’s about relationships. And humanizing business process. http://www.peopleizers.com

4. BREVITY IS THE MOTHER OF WIT: And bite-size storytelling. The best in the world at brevity are Seth Godin (http://www.sethgodin.com/) and Paulo Coelho (http://paulocoelhoblog.com/category/20-second-stories/). All the content is bite-sized. And potent.

5. RIGHT CONTEXT: It’s about placing Content in the right Context in EVERY stripe of The World Wide Mind http://www.theworldwidemind.com/

6. YOUR FRIENDS: It’s about securing A Thousand True Fans who really love what you’ve got to say and show. And who YOU engage with!: https://thesocializers.com/a-thousand-true-fans-as-derived-via-key-influencers/

7. YOUR GIFT(S): It’s about discovering your gift and sharing it!: http://www.discoverthegift.com

8. HUMANS CAN, SO HUMANITY CAN: And blooming where you are planted. Being here now!: http://petereconomides.posterous.com/62354093

But most of all, it’s about doing what you already do right now. Just being you every day! : )

You’re already there. (You’re also a truly radiant being! Keep shining brightly!!)

Nathaniel Hansen