Gathering intelligence to inspire meaningful and actionable social programs is priceless. ~Brian Solis
To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation. ~ Chinese Proverb
The best salespeople are great listeners – that’s how you find out what the buyer wants. ~ Spencer Johnson and Larry Wilson
TARGETED RESEARCH + CREATIVE STRATEGIES = SUCCESSFUL ONLINE MARKETING AND SELLING!
Web monitoring tools offer business developers and marketers CRITICAL INTELLIGENCE on where the major audience(s) for a product/service reside in cyberspace and in the physical world. Audiencecounts.com is a website where a 3-tiered competitive intelligence solution is offered. The solution provides online intelligence in regards to where a client’s major audience (major conversations, major communities and key influencers) currently resides in social media/web properties in an accessible format for the non-technical user.
Whereas there currently exist numerous web monitoring solutions available that offer access to this information, there are few services that offer a SIMPLIFIED version of the intelligence ALONG WITH TARGETED STRATEGIES on how to use the intelligence. We offer a simple final format that has TWO sections:
YOUR AUDIENCE: Where your Audience is (based on keywords submitted by the client). This is presented in a Top 25 format in each category:
In social media properties
YOUR STRATEGIES: Strategies for the social web that offer basic preliminary strategy/tactics on: (a) establishing a presence, (b) entering the conversation, (c) becoming a leader in the conversation and (d) monetizing tips. Advanced strategies for specific needs related to your organization.
How does this work?
1. Using keywords and keyphrases, we use a combination of sophisticated social monitoring tools to discover the key influencers, major online communities and highest populated conversations about your product/service/brand.
2. We compile a report of these top audiences for your product/service/brand AND give you strategies for accessing and monetizing these relationships and conversations. Remember, a conversation IS a community AND a selling opportunity. Read more here on the Top 10 Reasons to Listen from Radian6, one of the world’s premier social intelligence solutions.
3. We deliver this report to you for your use.
What do I do with the report and strategies?
The key influencers, major discussions and largest groups/networks identified around your brand/product/service indicate fabulous starting points for getting the word out/participating in the conversation about your offering. The strategies tell you how to do it.