If I were to create another full-scale social media command centre in 2022, this time around I would make one where the organization I worked with was monitoring for people in need of help…and there would be “angels” ready who would go help these people within 24 hrs (or even less). I would all it “The Care Hub”.
The entire concept behind “The Care Hub” would be to help people who are in trouble in some way (not to replace 911 or emergency services, but more like the cries for help everyone sees on social media).
Of course, there would have to be built-in authentication/ verification aspects to such a system. But it would be so great to leverage this technology that has inundated us with ads for another purpose: helping people in real flesh-and-blood/emotional/spiritual/ familial/physical crisis.
The advertising (ad-tech) world needs to turn itself into a care organization…all that genius poured into grabbing dollars for big brands needs to re-focus on the needs of individuals and on what is actually needed. Big brands need to give part of their insights dollars towards insights related to helping humans where humans are really at vs. where the brands want humans to be.