These are questions that we can be answering using insights from social data.
What can social data tell us about our consumer’s actions? What is he/she doing on a daily and hourly basis?
What experiences are our consumers having?
When our consumer turns away from a major brand, what is he/she turning towards?
What is our consumer experimenting with? Can we experiment with him/her?
How can we help our consumer as he/she faces so many choices?
How can we help our consumer determine what sources of information are valid?
Are we discovered in the midst, even at the core, of our consumer’s trusted sources of information? (influencers)
What does it mean to be seen as a basic utility by our consumer?
What does it mean to be the answer to our consumer’s “short term” needs/decisions/desires?
How can we help our consumer with small actions on an every day basis?
How can we be more pragmatic vs ideological as a brand? How can we be the answer for our consumer’s pragmatic questions and needs?
How can we help our consumer as he/she evaluates and re-evaluates his/her decisions about the smallest things? Where can we appear during that consideration phase?
How can we be there when our consumer acts impulsively? Where and when does he/she act impulsively?
How does our consumer’s “operating system” work? How can we “hack” or “patch” into his/her operating system?
How can we create activity that fits within our customer’s existing behavior (based on lots of small data points)?