social fabric of the internet

An Open Invitation to The Babyboomers from Gen X and Gen Y

We, as members of Generations X, Y and the Millenials, wish to communicate the following message to the Babyboomers running this planet.

We begin with respectful gratitude to you, our parents and grandparents, for conceiving and birthing the bodies and world we thrive and live within. We respectfully honor all of the incredible advances in every discipline that have led to better lives for every one of us on this planet. We attribute our own creativity, knowledge and burgeoning wisdom to the truly incredible education system built and paid for by you, our predecessors. We honor the way you have defended us against violence and opened new possibilities for peace heretofore unrealized.

At the same time, we announce to you our wholesale rejection of your conflicts, prejudices and entrenched interests. Our current experience of the negative results to our eco-system, communities and economics from these shadow aspects of your generation’s psyche require us for the sake of our children and your grandchildren to now step forward and alter certain paths elected by you and The Traditionalists since the major world wars in the early 20th century.

Now that a majority of you are reaching retirement age and what the Hindu system calls “the forest-dweller stage”, we as The Central Householders on this planet require a set of fresh perspectives in the major disciplines and verticals, such as politics, economics and environmental policy, so that our planet, communities, food sources and children are protected.

Due to the severity of events in several significant theaters of action, particularily finance, political-process and ecological preservation, we respectfully ask that you join us to hear some fabulous ideas from the forward thinking leaders of our generation. We want you there because you gave us the foundation for this thought and invention to come about. We want to show you, Mom and Pop, Grandpa and Grandma, Uncle and Aunt, Mentor and Teacher, what we have come up with as part of our assignment to make a better world. We hope you’ll come and we think you’ll like what we have in mind.

Our goal is a healthier, wiser and more effective human family, well-equipped to heal, guide and protect our children and your grandchildren into a fabulous and exciting future that will contain astounding technologies, well-woven/integrated communities and children motivated to live and thrive. As we see it, this is truly possible and we have seen a glimpse of it through the rapidly expanding communities of thought, invention and innovation in our online and offline worlds. These worlds are increasingly being woven together globally through the social fabric of the internet, through technologies in multiple verticals and through our innate drive to survive as humans.

We characterize this drive to survive in our generation primarily through meaning. The social fabric of the internet, our primary vehicle for communication, is driven by a search for meaning. In fact, studies show that The Millennials, the latest generation on this planet to hold credit cards and turn in resumes, are characterized as the generation in search of Meaning. These torch-bearers of humanity want work, communities and activities that amount to something more than accumulation of wealth and property. Their definition of wealth is spiritual, emotional and communal.

Understand that we have no choice at this time but to ask you to step down from those aspects of your leadership that involve the wholesale raping of this planet and one another FOR THE EXPRESS INTEREST OF OUR MUTUALLY SHARED CHILDREN AND GRANDCHILDREN. Understand also, that for those of you who cannot or choose not to hear us due to greed, entrenched interests and general allegience to an out-dated paradigm of consumeristic accumulation, we may need to remove you by force. We honor your courage and vigor in building the worlds you have built…these edifices are truly monumental. But now, in this time, we require that you re-orient toward the survival of the planet, its species and the beautifully woven cultures of the world.

With Kind Regards and Good Intentions,

GenX, GenY and The Millenials



Every tweet (Twitter) and Facebook (Facebook) status update is a blog post title (WordPress, Blogger, Posterous, Tumblr), every blog post a chapter in a digital book (iBook) populated by media, including (but not limited to), photos (Flickr), video (YouTube), music (, and footnotes (Slideshare), every digital book a community (Ning), every community contains the full range of archetypal characters (The Conversation Prism), and each of those characters introduces your material to their tribes through tweets, blog posts, etc.

And ALL of this is trackable, monitor-able and monetize-able!

Strategy for small businesses in crisis times

Strategy for small businesses in crisis times:

1. Take one day to listen to yourself:
“Silence is a source of great strength.” – Lao Tzu.

2. Take the next day to listen to your customer.

3. Take the 3rd day to map the intersection points of your dreams and your customer’s needs.

4.Create 20 strategies for you business based on these intersection points. Prioritize these strategies. Remember, strategic thought is the art of shaping realities.

5. Identify and clear blockages to effectively actuating these strategies.
– Go for a stroll (this is very powerful and simple. Be sure to breathe while walking).
– Give attention to the thoughts (focus on the blockage itself and go into it.
            “If you can’t get out of it, Get into it!” ~ from Outward Bound)
– Let go of thinking (vigorous physical exercise helps with this one, including dancing all night!)
– Be in the present moment (What is happening right now? And now? And now?)
– Practice conscious breathing
– Shift to a new scene
– Shift to doing something different
– Free association
– Reverse the thoughts
– Practice mindful non-judgment

6. Execute the strategies 1 by 1, using increased income to facilitate all the extras that come along and to give you white space for zen and more strategizing.

The Heart is a Critically Important Muscle in Social Marketing

The Heart is a Critically Important Muscle in Social Marketing
by Nathaniel Hansen

The socializing of media and tech is a bid by the human heart to transform the cold, hard, and un-feeling processes of “bottom-line, quantitative” thought INTO a tool for saving all that is beautiful about this planet, the human spirit and our beautiful flora/fauna. The season of the heart has arrived AND, because our tech was born from the imagination, it MUST serve that same SOURCE. Here are some steps you can take to HUMANIZE your entrance into the social fabric of the internet:

1. Discover communities closest to your heart through the use of free monitoring tools. To do this make a list of 40 keywords/keyphrases that match your heart/passion/goals. Then go to this page and find the FASTEST climbing Facebook pages associated with those keyphrases: “Like” these.

2. Observe the choices, challenges, impressions, and wants of the people within these Facebook pages AND other networks Most of the monitoring tools available to do this observing are listed at this wiki:

3. The monitoring tools in the wiki above will acquaint you with where THE conversation about your passion is taking place in forums, blogs, amongst key influencers (tweeters and bloggers), major communities (blogs, forums, web properties) and discussion eco-systems (comments at blogs, news sites, forums). Prioritize your participation based not only on volume of those in the conversation BUT also the quality of those discussing. You may participate in a conversation with 10 world leaders in a vertical/niche and go further than you would have in the mosh-pit of a forum. Then again, that same mosh-pit may be just the place for vitalizing your type of content. This takes wisdom, 24 hours of reflection and then ACTION.

4. Closely tied to this, determine which communities and influencers most closely mirror your passion. Locate your initial foray THERE.

5. Raise up brand ambassadors, community managers and, if you are an enterprise-level business, study the exploding phenomenon of Chief Customer Officers:

6. Your Community Manager, Brand Ambassadors and Chief Customer Officer ought to be a blended individual, having social savvy AND passion/real experience within your vertical/niche/brand.

7. Create a BRAND BOOKLET and BEST PRACTICE MANUAL with and for your social brand leader. They ought to be the kind of person who is excited about creating this with you and have leadership traits related to the creation of this booklet.

8. Perform an analysis of the sub-culture(s) surrounding your brand and be sure to not only speak the language of these cultures but also be an innovator of that language. Your brand is more than an avatar. It is a living, breathing personality and your ambassador(s) should give his/her all for the tribe that feeds the brand.

9. Lex Sisney, the co-founder of Commission Junction, the world’s foundational affiliate software, once said to me, “Find the pain and you’ll find the money!” Knowing where lack exists IS VERY IMPORTANT in defining your offering. And knowing what makes the delivery and receiving of this offering fun is the other piece in this puzzle.

10. The humanization of brands is a massive revolution currently taking place. The CEO OF THE FUTURE is at the forefront with the customer, tweeting, blogging and on the front lines vs. the old model of being invisible and un-touchable. The CEO of the future may be reached by anyone and is listening to his/her customer. Anyone can reach the CEO of the future. The hidden CEO is a relic of the past.

11. Conversations with your audience and customer are just that. A dialogue implies that you’ve listened to what the customer is saying. And they will find that cool.

12. Your ambassadors ought to be given rewards that make sense to the niche and the need of your community and your customer. Sometimes a year’s worth of groceries is more important than a new 120″ HDTV.

13. Be a problem solver vs. just a listener. That’s the essence and one of the good things about America: we are known the world over for doing something about it once we are enrolled.

Love what you do, love your tribe, and orient around heart-centered communication.

Social business reflections

Your imagination is your preview of life’s coming attractions. ~ Albert Einstenin

The socializing of media and tech is a bid by the human heart to transform the cold, hard, and un-feeling processes of “bottom-line, quantitative” thought INTO a tool for saving all that is beautiful about this planet, the human spirit and our beautiful flora/fauna. The season of the heart has arrived AND, because our tech was born from the imagination, it MUST serve that same SOURCE.

Understanding the mythic fabric of your business, the etymology of your brand name and the spiritual sub-culture of your company offers vision, perspective and a different kind of locomotion than just dollars and cents. BOTH are important, both are vital. Begin by asking yourself about the stories that birthed your enterprise. There are metaphors within these tales, and these metaphors offer instruction.

Conscious Residents of Planet Earth are turning off Top-down News channels and opting for personally chosen channels. The entire population is trending toward a spiritual/interior exodus for personally-crafted planets. The social fabric of the internet is a template for a spiritual, interior phenomenon.