social business intelligence

Social Business Intelligence Advance #1 and #2

When social business intelligence solutions provide a “Create Prospects CRM” button, the social analytics industry will have leapt one more notch forward. What it looks like is this: a series of 10,000 individuals have commented on a specific brand/issue over 1 month AND this CRM button collects Name, Current Address, Current Phone, Current Email, Current social links for each individual. Instantly. Downloadable in a CSV format or a colorful PDF “dossier-style” format. The social media monitoring solution that offers this button will become a global leader in prospect generation.

Advance number two is when this service is fully applicable across global borders, delivering such info for residents of all nations.

The Sweet Spot in Social Business Intelligence for Weaving Marcoms and Sales: The Machine & Marketing/Sales Process

CONTEXT:
A fierce debate still rages between marketing and sales in most organizations as the enterprise seeks to understand how to use social data for both silos. With exceptional software and smart cross-silo relations, marketing and sales can collaborate on nurturing and closing ideal prospects. This blog post has outlined the type of software needed to do this AND a sample sales approach for teams to consider.

WHAT THIS POST COVERS
This post covers three specific topics:

1. The exact description of an ideal social business intelligence “machine” that would serve both marcoms and sales.

2. The functionality this social business intelligence machine would possess.

3. A set of potent actions that combine a bit of marketing and bit of sales, thus demonstrating how one can progress from market research (using social data) to a closed sales deal.

THE IDEAL SOCIAL BUSINESS INTELLIGENCE MACHINE: The sweet spot for social business software is between the marcoms & sales silos, between pools of potential fans & fresh prospect data. The social business software of tomorrow will bring understanding between marcoms and sales, will create an easy funnel for “smart” fans/followers to become customers. Deriving prospects from social data has never been easier with the combination of solutions now avail to the marcoms & sales silos. Now these solutions need to be “merged” into one single machine. I describe this machine below.

THE EXACT FUNCTIONS OF THE IDEAL SOCIAL BUSINESS INTELLIGENCE MACHINE (as desired by Marketing and Sales silos):
In the coming powerful social business intelligence software (the “ideal machine”), we will see the following features:

1. Dials to find the exact people fitting prospect profiles. Imagine being able to pull every profile from every major social network AND THEN have dials to hone results down to exactly the customer profiles your business seeks.

2. Get suggestions from the software (from “the machine”) of other “pools of prospects” and prospect types BASED UPON your initial search.

3. Then, imagine pushing a “button” and getting current phone, email, physical address, add’l social links appended on-the-fly to the social profiles discovered thus far in the process above.

4. Now, mix in Topics of Influence & Volume of activity by each profile relative to the themes in your marketing & sales campaigns.

A SET OF POTENT ACTIONS FOR MARKETING & SALES AFTER EXTRACTING IDEAL PROFILES FROM THE SBI MACHINE:

1. STUDY THE LAST FEW DAYS OF TWEETS/SOCIAL MESSAGING: See what the individual is talking about. What is important to him/her? Jot down one or two specific points about these tweets/social posts/forum comments that you can compliment him/her on.

2. STUDY THE WEBSITE OF THE INDIVIDUAL: See how the individual presents himself/herself to the world. Find one to two items on the website to compliment the person about. This will make the call warmer and open an opportunity to collaborate.

3. SEND AN EMAIL TO THE PROSPECT FIRST: A powerful way to invite the person is to send a personal email wherein you introduce yourself briefly, lace in the compliments you discovered through Twitter, other social properties, blog comments, and his/her website, and then invite the individual into a collaboration.

See below sample of an email to send:

Dear Tom,

I am a Client Partner at BrandX, an FMCG group based in Los Angeles, California. Your materials online and, in particular, your steady stream of tweets chronicling your typical business process have impressed me. Would you have some time during the coming week to discuss what you are up to, what we are doing, and a possible collaboration with us?

Kind regards,

Client Partner
BrandX

4. SCHEDULE A PHONE CALL: When you get a reply to your email, schedule a call with the person. The call will involve listening to the Prospect, letting him/her know what we appreciate about him/her, what we saw in his/her materials and then working on an idea to collaborate on. It is a good plan to come to the call with some options that are personalized.

SUMMARY:
A fierce debate still rages between marketing and sales in most organizations as the enterprise seeks to understand how to use social data for both silos. With exceptional software and smart cross-silo relations, marketing and sales can collaborate on nurturing and closing ideal prospects. This blog post has outlined the type of software needed to do this AND a sample sales approach for teams to consider.

Weaving Humanity Into a Golden Chord For the Seventh Generation

Nowadays, the depth of avail data provides a foundation for putting the “7th-generation” puzzle together accurately. #SeventhGeneration

SEVENTH GENERATION THINKING: Customers can now be matched with products/services that truly serve a need every single second of every single day. The data is that rich now. ALSO, there is enough positive intent nowadays to make this a nurturing process…for the planet, for humanity and for the “seventh generation”. The throw-away culture of two generations ago is being replaced with “seventh-generation” oriented action-takers. AND, the depth of available data actually provides a foundation for putting this “seventh-generation” puzzle together accurately. #SeventhGeneration #ForwardThinking #WiseData

WARP-SPEED MANIFESTATION: Since the Internet is not a hierarchy, all images, text, movies and songs have the opportunity to grow very large and swallow preceding “giants”. As a collective entity, perhaps the Internet is like a serpent swallowing its own tail. Being within this multi-dimensional eco-system is a transformative experience for individuals and the collective. Humanity is undergoing an extremely rapid phase of evolution presently. Extremely rapid and deep. Humans are realizing how malleable time can be…particularly since ideas become flesh at light-speed now. What would have once taken an entire generation to unfold occurs within minutes in today’s world.

Each person has the innate ability to take a dream and make the images in his/her mind into a tangible, concrete physical experience.

WEAVE YOUR REALITY: An innate talent taken from humans long ago is the ability to create tangible physical realities out of intangibles. Slices of humanity do this for a living: artists, writers, inventors, business founders. But each person has the innate ability to take a dream and make the images in his/her mind into a tangible, concrete physical experience. Try this today. Draw something simple on a piece of paper, such as you walking to the fridge and getting a glass of juice. Then stand up and do it. Now add complexity to this and watch the most “impossible” images turn into physical experience. #PracticalMagic #FictionIntoReality #Here2There

Each person has the innate ability to take a dream and make the images in his/her mind into a tangible, concrete physical experience. Each person can quite easily go from “here” to “there” nowadays.

Questions for Social Business Intelligence Software Providers

CONTEXT:
Do you own or are you building a social business intelligence platform? If so, I’m interested in your answers. Why? Because I have specific projects I am working on where a satisfactory answer to these questions will result in a sale for you and a win for my clients. Looking forward to your thoughts on these question, all purveyors of social business intelligence solutions.

THE ULTIMATE GOAL:
If you are a social media monitoring solution, have you considered adding a social append function to your offering? Your customers want to see what people are saying about a brand or a market. AND they want to see EVERY bit of contact detail related to each of those commenters. We need blended solutions where the precision of Brandwatch filtering matches with the aspirations of Fliptop social append and is housed in the “nearly there” dashboard at Salesforce/Marketing Cloud.

QUESTIONS FOR SOCIAL BUSINESS INTELLIGENCE SOFTWARE PROVIDERS:

1. Is your social append to emails automatic and 100% correct?

2. Conversely, is address, phone, and email append to social profiles automatic and 100% correct?

3. When will any social business intelligence solution find the social account associated with an email, append this account, and place the photo of the prospect automatically in the photo slot within the sCRM interface?

4. I want to upload just a single column of emails? Can your social business intelligence solution automatically find and append all other info (social profile, address, phone, social streams).

5. What is the future of Salesforce’s Jigsaw?
http://en.wikipedia.org/wiki/Jigsaw_(website)

6. What do you think of Jive’s new StreamOnce? If you had the chance to use Gist prior to its sale to RIM, how would you compare StreamOnce to Gist?
http://www.zdnet.com/jive-streamonce-aims-to-connect-microsoft-salesforce-google-apps-7000015367/

7. What is the max upload of emails for append in your social business intelligence solution?

8. Is the upload of contacts confidential? How do I know that?

Finding Your "Familiars" In Social Networks: A Step by Step Process

“A familiar spirit is the double, the alter-ego, of an individual. Even though it may have an independent life of its own, it remains closely linked to the individual.” ~Pierre A. Riffard

“Resist the temptation to think what afflicts you is peculiar to you. Have faith that what is in your consciousness can be communicated to the consciousness of all. And is, in many cases, already there.” ~Alice Walker, The Temple Of My Familiar

WHAT IS A FAMILIAR:
Familiarity implies intimacy. To become familiar with another person implies having more than a casual acquaintance. In European folklore and folk-belief of the Medieval and Early Modern periods, familiar spirits (sometimes referred to simply as “familiars”) were supernatural entities believed to assist shamans in their practice of magic. A familiar is a being who you come to know intimately and who works with you to create life and magic. This begins through listening, continues into relationship and culminates in collective action.

WHY DISCOVER FAMILIARS:
The core reason to discover your familiars is to have a relationship with meaning. A second reason for engaging in this process is to develop a community full of common purpose. A third reason for cultivating such relationships is to bring your gifts to the world and make a solid contribution to humanity at large.

YOU CAN FIND YOUR FAMILIARS THROUGH LISTENING:
The scholar R. Grimmasi writes about discovering a relationship to animals at a young age in the forest. He did this through listening and observing. “I quickly learned that it was necessary to remain still and silent in order not to scare away the wildlife…it was there in those silent moments of observation and anticipation that I developed my ability to establish rapport and communication with other beings, with “familiars”…familiars react to various symbols because of what they represent and the authority behind the power of the symbols.” Grimmasi identifies a very important aspect of relationship with familiars: symbols. Consider for a moment what you symbolize within your network by what you post on a daily basis. Write about this, draw this, speak about this. What is your symbol? What do you symbolize?

FILTER FOR FAMILIARS:
Filter your social relationships to determine which types of people respond to your content with eagerness. Now discover all the people just like those people within your own network. They may not be interacting with you simply because they are not seeing your posts in their News Feed or because they are focused elsewhere. Chances are that people similar to your “hottest” relationships will respond to you upon receiving a gift of your content. Try cc’ing one or two of these “Discovered Familiars” (a “discovered familiar” is similar to your known familiars).

HOW TO FILTER FOR FAMILIARS:
1. Import your Facebook connections to a Yahoo email account.
http://bit.ly/Import_Facebook_To_Yahoo

2. Download the connections as a CSV file. Open this file in Excel.

3. Upgrade your LinkedIn to an Executive account (you will need this level for a later action). Now, export your connections as a CSV file.

4. Sign up for Social Bro or Simply Measured and download a spreadsheet of your Twitter followers. Use the Klout Audience Analysis in Simply Measured to receive a spreadsheet you can rank by Klout or by other interesting data like Listed, Location or specific bio content. In Social Bro, you can export both Followers and Friends (who you follow). In addition, within Social Bro, you can adjust some nifty sliders to specify various aspects of the download (if desired).

5. Learn how to use the Sort and Filter functions in Excel to refine your sifting of these spreadsheets from Social Bro and Simply Measured.

6. Next, sign up for LeadGrabber Pro’s 1 month account and extract up to 300 specific types of profiles that you identify. Or go into specific groups and extract all users.

7. Filter and Sort your spreadsheets by location and by keywords in the biographies. These keywords are symbols of your potential familiars.

8. Use Spokeo and other Open Source Intelligence Tools (OSINT) to learn more about your familiars so that you develop a list with integrity. Here is a list of excellent OSINT tools: http://bit.ly/OSINT_Tools_2013

9. Upload all of your contacts as CSV format into a Gmail account. http://bit.ly/Import_CSV_to_Gmail

10. Get the Rapportive plugin for Gmail so you can see the latest details on any contact, including their social links. This seems to work best in Chrome. http://rapportive.com/

CONNECT ONE TO ONE:
Next, connect personally with all of your connections. This will take time so make it worth it – for you and for who you are connecting with. Study what the person is talking about, conceive a clearly written paragraph containing an idea that will help him/her. This can be an encouragement, a business idea, a compliment on a character quality or a note of gratitude for something he/she wrote or posted (along with a story on how this post helped you). Email him/her, send them a Facebook message, use LinkedIn Inmail, use @mention your connections on Twitter and Facebook. Also, use other modes of communication. Chats via Skype can be vital, as well as starting Google hangouts.

START WITH A GIFT:
It’s important to say something that helps the other person first. It has to begin with them. A great way into this is to study the person’s last 12 posts in any given social platform. What are they trying to discover? Can you provide the answer. Be specific to that person. Make your message short but deep. Get to the point.

Follow up, follow up, follow up. Act with with the intention of the best and highest good for all. Do what you love.