March 21, 2010
After the Social Media Business Summit in London, I’ve been pondering the meaning of transparency and what this paradigm means to business and the social realm.
I’m convinced that humanity is entering a fantastic age, where undiscovered aspects of ourselves and the world appear the moment we imagine. And I firmly believe that our social networks offer us the means for this evolution to take place.
We have entered an age where fantastic job titles are possible, careers for Social Relationship Architects, Social Strategists, and Social Physicists, among others. These careers are for people who have training in existing disciplines AND who are able to think metaphorically, drawing lines across right and left hemispheres of thought, weaving new worlds of relationship.
We live in a time when our networks contain people who are super-relevant and specific to our dreams, aspirations and challenges. Goethe’s quote could not be more true at this time: “Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.” It takes a boldness composed of genius, power and magic to enter one’s social networks and begin creating and synthesizing relationships. It takes a willingness to ask questions, be awe-inspired and open to what your particular network has for you, for where you are right now. No other person has the same network that you have. No other person sees the world like you do. And no other person has the opportunities to contribute to this customized network than you…you are, after all, the one who built it and owns it.
Transparency is not something to be feared. It is the greatest opportunity to be exactly who you are meant to be, no shame, no fear, only a wild animal out in the open, a tendril springing across the earth for all to see as you bloom and root into the soil of your community and offer your fruit.
My observation is that an alignment is taking place globally that is akin to a holographic puzzle. Before, with Google, we looked and found. Now, with social networks like Facebook, we see in multi-colored, multi-dimensional space, what the community surrounding a keyword looks like…we see the faces, read the updates, hear the music and taste the journey that this key-phrase is taking. The paradigm of transparency is revealing the living nature of our languages and images.