Nathaniel Hansen

Six Social Media Trends for 2010

With the popularity of social media ever on the rise, it’s no surprise that industry experts are weighing in on SM trends for 2010.

Things to look for: Increased popularity in mobile and sharing functionality, tighter workplace regulations on employee profiles and a continuation in companies looking for cost-effective ways to serve their customers through access to online support – further proof that companies are looking to social media for cost-savings and optimal monetization.

Read on for David Armano’s full article on the Harvard Business blog Six Social Media Trends for 2010.

Embracing social media boosts traffic on news sites

http://bit.ly/huffington_post_facebook_accelerate

The BBC is attempting to embrace social media by appointing a social media editor in its newsroom and redesigning its website. As the September traffic figures for US political blogging site Huffington Post reveal, the strategy is clearly a wise one. In short: embracing social media boosts traffic.

The figures speak for themselves: after the Huffington Post launched a Social News site with Facebook Connect in the middle of August, comScore credited the site with 6,825,000 unique users in September. That is up impressive 50% year on year, and slightly overtaking the Washington Post website. According to the Nielsen’s September report, the Huffington Post is at 9.47 million unique users, compared with the BBC’s 7.2 million.

When Staci D Kramer from paidContent got a chance to interview the Huffington Post CEO, Eric Hippeau, he revealed some more details: Facebook referral traffic is up 48% since the launch and accounted for 3.5 million visits, so 15% of all the comments now come from Facebook. And according to the Huffington Post’s internal statistics, those numbers continue to build. … read more