The logos of the soul, psychology, implies the act of traveling the soul’s labyrinth in which we can never go deep enough. ~ James Hillman
Social networks are images of this labyrinth and virtual activities are just a fraction of the myriad activities occuring within the intangible fabric of the collective human psyche. Humanity has increasing evidence through the sheer volume of content pumping through social networks of the vastness of the imagination and the soul. The physical size of our Earth is minute compared to the endless worlds contained within the human psyche. Even spending one day searching various videos, photos, songs and events, one may find incredible variety. We ARE firmly within a renaissance of expression.
THE ADVENT OF GOOGLE TV, as one example, opens a fantastic new territory for ANYONE to make money from advertising RELATED to their video content. The major studios ought to run contests in which the world votes who gets to use their equipment to make movies, based upon viewership on Google TV and YouTube. The same goes for music. Humanity IS running itself, thanks to the fantastic inventions now in place for content distribution and collaboration.
It remains to be seen what humanity will orient around. Now that we have Google TV, LinkedIn, GIVEO and Facebook, a catastrophe like the BP Oil spill could be cleared up very quickly simply by harnessing the precision of these tools to (a) spread awareness, (b) identify the experts best suited to solve the issue, (c) garner support for getting the clean-up paid for and (d) following up with prizes and celebration!
THE TABLET REVOLUTION: In the coming 12 months, consumers will see a rapid acceleration in content for both Kindle-type and iPad-type tablets BUT iPad-type platforms will see the fastest climb due to multi-valent, holographic experience possibilities.
What is a holographic experience in the context of tablets and the social fabric of the internet? An example of such an experience in the social fabric of the internet could be as follows: Every tweet and Facebook status update is a blog post title (WordPress, Blogger, Posterous, Tumblr), every blog post a chapter in a digital book (eBook) populated by media, including (but not limited to), photos (Flickr), video (YouTube), music (Last.fm), and footnotes (Slideshare), every digital book a community (Ning), every community contains the full range of archetypal characters (The Conversation Prism), and each of those characters introduces your material to their tribes through tweets, blog posts, etc.
Simply put: BOOKS, AUTHORS, FILMS AND SONGS ARE COMMUNITIES.
The FUTURE OF BOOKS involves dynamic, interactive communities oriented around text as a jumping-off point into worlds upon worlds, all searchable, all monitorable, all monetizable. For examples of how this is true spend an hour reading about the fabulous successes (and failures, which often are the best pre-cursors to success).
So, what does it take to develop such a community? Content, an audience, and the appropriate networks within the social fabric of the internet. Engage in the following important steps for proper social business integration. At each stage, employ appropriate Researchers (Analysts), Producers (Graphic Artists + Writers), Conversationalists/Community Managers (Brand Ambassadors) and Problem-Solvers (Strategists/Techies/Programmers).