Wednesday, 21 July 2010
Facebook statistics – By the numbers
by Tom Mason
Facebook celebrated 500 million users yesterday. Here’s some more stats to satisfy your desire for information about the big blue social network…
The average Facebook user:
Has 130 friends
Spends around 1250 minutes on Facebook per month.
Creates around 70 pieces of content (updates, links, comments) per month
Uploads five photographs per month
Watches 5.6 Facebook videos per month
In the United Kingdom:
There are 27,020,020 Facebook users (43.7 per cent of the total population)
The United Kingdom has the second highest number of Facebook users (5.54% of global audience)
51.8% are female (13,576 100) while 48.2% are male (12,626,280)
Most users in the UK are between 25 and 34 years old. (26.5% of UK national audience)
62.5% of the UK online population have a Facebook account
31 per cent of users state they’re single
43 percent state they’re engaged, married or in a relationship
Global users
70% of the Facebook audience come from outside the United States
The top ten audiences are from (in millions):
1. United States 128,936,800
2. United Kingdom 27,020,020
3. Indonesia 26,277,000
4. Turkey 22,924,780
5. France 19,351,420
6. Italy 16,858,340
7. Canada 15,756,400
8. Philippines 15,284,460
9. Mexico 13,788,560
10. India 11,534,480
Between 2009 and 2010, Taiwan was the fastest adopted of Facebook, registering a 884% growth of users over the period
If Facebook would be a country it would be the 3rd largest in the world
There are 65 million mobile users of Facebook worldwide
User behaviour per month
20 million videos are uploaded globally
More than 2 billion videos are viewed through Facebook’s video format
Woman post 55% more content than men
The average user writes 25 comments and likes nine things
14 billion pieces of content are shared across the entire site
3.5 million events are created
1.6 billion status updates are made
PAGES
20 million users like new pages every day
There are around 5.3 billion likes for pages across the site
There are 1.6 million active pages
There are 700,000 pages for local businesses
The average user likes 2 pages per month
The most popular pages relate to movies, television shows, books and bands
The most popular brand pages on Facebook (globally) are:
Starbucks
Coca Cola
Skittles
Orea
Red Bull
The most popular pages on Facebook (globally) are:
Texas Hold’em Poker
Michael Jackson
Facebook
Mafia Wars
Lady Gaga
GAMES AND APPS
There are over 550,000 active applications
55% of Facebook gamers are female
28% of all Facebook gamers have purchased in-game currency
The average gamer plays six social games
Of the 200 million users who log into Facebook every day, 15% play FarmVille
80 million users regularly play FarmVille each month
Zynga, FarmVille’s creators, are responsible for five of the ten most popular Facebook games including Mafia Wars and Texas Hold’Em Poker
In 2009, Zynga’s revenue was estimated at $270 million
SOURCES:
http://www.facebakers.com/facebook-pages/
http://www.facebakers.com/facebook-pages/brands/
http://www.facebook.com/press/info.php?statistics
http://mashable.com/2010/07/07/oxygen-facebook-study/
http://blog.hubspot.com/blog/tabid/6307/bid/6128/The-Ultimate-List-100-Facebook-Statistics-Infographics.aspx
http://www.ekaterinawalter.com/2010/06/key-facebook-statistics-every-marketer-should-know/
http://www.insidefacebook.com/2010/06/10/facebook%E2%80%99s-video-stats-show-growth-in-uploads-and-views/
http://mashable.com/2010/02/17/social-gaming-survey/
http://www.nickburcher.com/2010/07/facebook-usage-statistics-by-country.html
http://www.checkfacebook.com/
http://gigaom.com/2010/07/21/facebook-officially-passes-the-half-a-billion-user-mark/
*Disclaimer – The author takes responsibility for incorrect stats or information.
Source of this article: http://bit.ly/source_facebook_stats_article