customer lifetime value

Growth Hacking Lessons: A list of links related to measuring viral loops, customer retention, engagement, and lifetime value

“Growth hacking is acquiring, retaining, and monetizing users more effectively. A growth hacker is an individual who can, from end-to-end, collect data, ideate, plan, execute, and deploy the necessary tactics and strategies to hit goals.” ~Matt Humphrey

On Growth Hacking:

How to Measure Viral Loops (and, more interestingly, predict how people will travel through time to outcomes):

How to Measure Customer Retention (and, more interestingly, grow your seduction abilities):

How to Measure Engagement:

How to Measure Expected User LTV: