Crowd-sourced content

On Seelesorger "Soul Carers": The Leaders of the emerging single interconnected civilization

A Seelesorger is the German word for a Soul Carer, one who nurtures the inner person. In the current age, our civilization needs and cries out for experiences which create soul enrichment and cultivate the inner life of the individual. It could be said, in fact, that all of humanity is on a soul searching quest VIA the social fabric of the internet through relationship building and identification with tribes closest to one’s heart and personal passion. Again, social networks are fostering a deeper experience of our humanity on a daily basis for the individual and, increasingly, for the corporate entity.

A NEW MODEL OF COEXISTENCE: Vaclav Havel, first president of the Czech Republic from 1993-2003, spoke in 1994 in Philadelphia upon receiving the Freedom Medal (given the previous year to Mandela and DeKlerk). In his speech, he commented on the giant upheaval within human civilzation:

“The distinguishing features of such a transition are a mixing and blending of cultures, and a plurality…of intellectual and spiritual worlds. These are periods when all consistent value systems collapse, when cultures distant in time and space are discovered and rediscovered…[For us] the artificial world order of past decades has collapsed and a new, more just order has not yet emerged. The central political task of the final years of this century, then, is the creation of a new model of coexistence among the various cultures, peoples, races and religious spheres within a single interconnected civilization.”

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THE SINGLE INTERCONNECTED CIVILIZATION: Mr. Havel, the single interconnected civilization you spoke of in 1994 has arrived in the form of the internet, accessed from ports near and far, North, South, East and West, liberal and conservative, animated and static, mobile and hard-wired. Humanity has woven through the social fabric of the internet an image of itself, with all persuasions and orientations present and full of voice in images, video, music and text. We are weaving this tapestry, this fabric, together for the good of our children…as a kind of patchwork-quilted net for them to rest in and communicate through…to one another for the good of the planet and the future. The projects to save the eco-system, the economy and our very existence as humans have become multitudinous and far reaching.

Some of our projects are listed here, Mr. Havel:

http://bit.ly/crowdsourcing_examples_innovators

EVERYONE HAS A PLACE BY THE FIRE: We concur with Aaron Kipnis, who writes, “You belong. You are welcome. You have magic. You don’t know how to use it yet. You will learn. There is a place for you by the fire.” This statement by Kipnis applies to the phenomenon of what Clay Shirky meant by titling one of his recent books “Here Comes Everybody”. Mr. Shirky wrote recently in an essay entitled “The Shock of Inclusion” that “…the Internet could easily become Invisible High School, with a modicum of educational material in an ocean of narcissism and social obsessions. We could, however, also use it as an Invisible College, the communicative backbone of real intellectual and civic change, but to do this will require more than technology. It will require that we adopt norms of open sharing and participation, fit to a world where publishing has become the new literacy.”

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In this single interconnected civilization of the social fabric of the Internet, the time has come when single voices will reverberate through carefully woven and connected networks to penetrate the soul of humanity and inspire needed change. The quality of this change contains a mystery so deep and enlivening one can hardly find time OR energy to plum its depth.

TRACKING THE GODS: James Hollis, in his book “Tracking the Gods: The Place of Myth in Modern Life”, writes, “Paradoxically, never have humans been more free. Yes, the loss of mythic grounding has tossed souls on the high seas and left them neurotic, addictive and adrift. Yet the threat of the abyss also brings a radical openness to the experience of being. Ironically, to experience this life in new ways it is necessary to recover what myth has represented historically.” I would submit to the reader that the building of social networks is truly a deeper group delving into the collective unconscious than mankind has EVER experienced or participated in. We truly have the opportunity to track the gods in this medium. But it takes an ability to listen and read between the lines. It takes a psychological and spiritual mindset.

LISTENING TO THE ORACLE: Dianne Skafte, author of “Listening to the Oracle: The Ancient Art of Finding Guidance in the Signs and Symbols All Around Us” writes, “I understand now that oracles never really left the world. They went on speaking through the cries of birds, the patterns of light upon a wall, and the thousands of other little signs showing us the way…It is we, carriers of modern culture, who have turned away from the oracles. Bird calls mingle with the airplane roar overhead, but we pay no attention. Strange coincidences urge us forward or caution us back, but we see no meaning in them. Our society harbors a great fear of anything that ushers the mind into dark, unknown regions of psychic life.” I submit to the reader that the Internet and our accessing of it and use of it HAS ushered in a possibility of spiritual renaissance, the likes of which we cannot begin to comprehend. At the forefront of social business best-practice, the number one action IS to listen, listen, listen. The amount of listening tools that have come onto the market at the advent of social business is truly astounding: http://bit.ly/listening_tools_news Using these tools to not only discover an audience for one’s product and service BUT ALSO for one’s own heart goal…to discover one’s tribe and their conversations…this is the REAL potential in these tools.

BRIAN SOLIS, author of ENGAGE, writes, “Gathering intelligence to inspire meaningful and actionable social programs is priceless.” The art of listening is re-emerging and this is a crucial entrance point to spiritual experience and life. The path of meditation is just one spiritual practice wherein the individual hears himself/herself and then the world around AND within. Deep listening is a vital activity in all realms and the basis for weaving humanity together through understanding. RACHEL NAOMI REMEN, Clinical Professor of Family and Community Medicine at the UCSF School of Medicine and one of the early pioneers in the mind/body health field, has said of listening, “The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention…. A loving silence often has far more power to heal and to connect than the most well-intentioned words.”

To repeat, for many individuals and even corporate entities the social networks are fostering a deeper experience of humanity and the soul on a daily basis. A single interconnected civilization is emerging and its missions can be seen in group activities called Crowdsourcing or Crowdfunding. There has never been more potential for humanity to act as a group to accomplish a single unified task than the present.

The year Oprah leveraged her audience as hosts for maximum profit

By Nathaniel Hansen (dedicated to Terri Plewa, one of the planet’s most exciting and rising webutantes)

Gathering intelligence to inspire meaningful and actionable social programs is priceless. ~Brian Solis

Crowd-sourced content sprinkled with fairie-dust by expert producers will find its way via social-intelligence experts to decision-makers within global brands seeking top-of-mind status updates characterized by organic virality. This is the wave of the future and it is called TRANSMEDIA: a brand (advertiser/sponsor), a cause (giving back), an audience/tribe (customer) and their beloved content (the soul of the community), all wrapped up in online communities designed to facilitate a blend of virtual and physical interaction — the archetypes ruling each of these tribes require pro-creation on all levels AND digital-media midwifes mind-children by the billions every day.

The opportunity in the social fabric of the internet is to access deep need via listening tools and deliver heart-fare direct from niche-specific content producers direct to audience members accompanied by messaging from that tribe members’ favorite brands. This is what Saatchi + Saatchi identified when they came up with Lovemarks vs. Trademarks AND it is what GoogleTV will be selling advertisers on by the droves through the coming 24 months.

Colin Donald, of FUTURESCAPE.TV writes, “Facebook and Twitter buzz affects TV ratings, while broadcasters that use the social networks for viewer engagement are effectively sharing their audiences with them. The social networks know in real time how people react to TV programming – this is an essential supplement to Nielsen-type viewing data.”

Developing content that matches at the location where audiences are trending in their interests is THE most forward thinking activity by marketers currently AND the social fabric of the internet gives us real-time intelligence on this. Social monitoring tools combined with temporal analytics tools offer strategists opportunities in this area.

YOU are the next Oprah!

And Oprah should show the world this via her new cable network, stepping aside to allow 100 hosts and hostesses to lead her shows. She should crowd-source her content AND advertisers using social intelligence gathering and acknowledging the dynamic movement of attention and related influence. Those around her who only understand the old methods of marketing will fall away and those around her who get how audiences gather around content will ascend. Her new media channels will be a template for how GoogleTV operates and she may become the tribal leader of TRANSMEDIA.

Of course, Oprah’s media advisors may not do what I just wrote about…which will open the door for a competitor of hers to overtake her in multi-tribe and brand loyalty. An intelligent Director of Strategy for Oprah’s new cable channel would not raise the cost of the network BUT would rather show Oprah how the cost may be cut in half or more through intelligent useage of free/inexpensive third party tools and solutions.

A perfect example of how advisors take from wealthy leaders may be seen in the recent building of Jack Canfield’s personal social network at GREAT COST to Canfield Companies by advisors focused more on money than practical and, quite honestly, more effective FREE delivery.

More money needs to go toward effective Chief Customer Officers, brand ambassadors and social intelligence officers than fancy “custom” tech that ALREADY has a FREE and proven counterpart.