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Attending Extreme Site Makeover with senior Google employees

Extreme Makeover: Live Site Clinic

This interactive session takes volunteers from the audience and examines their websites live to provide general feedback about improving them to gain more traffic from search engines.

Moderator:
Elisabeth Osmeloski, Director of Online Media, Adventures in Search
Speakers:
Tiffany Lane, Search Quality Team, Google
Greg Boser, President, WebGuerrilla LLC
Matt Cutts, Software Engineer Guru, Google Inc.

A successful website gets as much traffic, leads and sales from social media as it does from search engines.

SM is a channel just as powerful as Search.

A successful website gets as much traffic, leads and sales form social media as it does from search engines.

Small and medium size businesses are recognizing that social media is THE major source of traffic.

You are not succesful in SEO today unless you have SM driving people to your site.

Mike Volpe, VP of Inbound Marketing, HubSpot

Attending Igniting Viral Campaigns: Leveraging Consumer-Generated Content

Igniting Viral Campaigns: Leveraging Consumer-Generated Content

How can businesses leverage social platforms such as Twitter, Facebook, YouTube, and more to break through and create buzz, encourage word of mouth, and establish relationships with potential customers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.

“Provide the community
Engage with the community
Spread the word
Suggest an action”

Barbara Coll, CEO, WebMama.com Inc.

Listening to Director of Monetization moderate Turning the Social Web Into Real ROI panel at SES 2009 San Jose

Turning the Social Web Into Real ROI

Today the social web is essential to how we live our lives and how we stay connected. We use it to keep up with friends, family, colleagues, and even public figures and businesses. But does it really present an opportunity to marketers? The social web has proven to be effective in helping marketers reach the right audience at the right time. The way we stay connected has moved beyond email to a world of real-time reciprocal communication. With more time spent on Facebook than email these days, marketers are able to reach a large and interested audience and engage in a two-way dialogue with consumers.

This session will explore best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns. Our panel of experts will share their first-hand experience and help marketers gain a better understanding of what they can do to maximize their success through the use of these tools.

Moderator:
Tim Kendall, Director of Monetization, Facebook

Speakers:
Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge
Claudia Virgilio, Vice President Western Region, Performics
Rogelio (Ro) Choy, Chief Revenue Officer, RockYou

QUOTES FROM THIS SESSION
(these are all direct quotes from these leaders)

Conversions 11% higher with social media properties involved in campaign

Campaigns typically double ROI when social media is involved

Virality is the driving force in Social Media
But how you measure it?
Click throughs on notification and then whether that person forwards it

More focus on fan pages vs. web pages….dynamic, growing, community….value of fan page vs. web site (fan page FACEBOOK hands down better due to MULTIPLIER EFFECT!)

52%-58% higher ROI through Facebook in a targeted test of online marketing of different web properties – Claudia Virgilio

3 to 1 ROI on FB for my clients on average – Claudia Virgilio

If we reach a 30% forward rate, we know it is viral and we get really excited. -Rogelio (Ro) Choy, Chief Revenue Officer, RockYou

There was much conversation during this talk about the Facebook fan page vs. traditional landing pages and other web properties in terms of ROI. All agreed the ROI due to the MULTIPLIER EFFECT was huge).

FB and social media in general offer businesses super niche , super specfic campaign opportunities. Again, conversion is 11% higher through a FB fan page than a landing page. – Claudia Virgilio

More focus on fan pages vs. web pages….dynamic, growing, community….value of fan page vs. web site (fan page FACEBOOK hands down better due to MULTIPLIER EFFECT!)

52%-58% higher ROI through Facebook in a targeted test of online marketing of different web properties – Claudia Virgilio

3 to 1 ROI on FB for my clients on average – Claudia Virgilio

If we reach a 30% forward rate, we know it is viral and we get really excited. -Rogelio (Ro) Choy, Chief Revenue Officer, RockYou

There was much conversation during this talk about the Facebook fan page vs. traditional landing pages and other web properties in terms of ROI. All agreed the ROI due to the MULTIPLIER EFFECT was huge).