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The Power of Facebook Advertising – The Time is NOW

If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for: reach and ease of implementing your campaign. Facebook meets these qualifications. It is currently the third largest site online with 125MM visitors in September and it is quickly approaching parity with the #1 and #2 publishers, Google and Yahoo.

In terms of implementation, Facebook has made it very easy for anyone from a well known brand like Starbucks to a mom and pop shop to a student to create an ad campaign. Creating an ad campaign happens all on one page and takes just three steps including designing the ad (picture, title and description), selecting your targeting and setting a budget. This simple process makes it easy for companies to dip their toes and test advertising on social media sites. …read more

The Future of TV IS online

In the old days, before ubiquitous Internet connections and social networks, I always turned to TV Guide’s Fall Preview issue to get information about my favorite TV shows, find out what was going to make its debut and to find out when I could actually catch said shows. Today, technology and the web has made not only finding information, reviews and opinions of television shows easier and faster than ever before, the online video revolution means that we can actually watch most of those shows from the comfort of our laptops. …read more

Six Social Media Trends for 2010

With the popularity of social media ever on the rise, it’s no surprise that industry experts are weighing in on SM trends for 2010.

Things to look for: Increased popularity in mobile and sharing functionality, tighter workplace regulations on employee profiles and a continuation in companies looking for cost-effective ways to serve their customers through access to online support – further proof that companies are looking to social media for cost-savings and optimal monetization.

Read on for David Armano’s full article on the Harvard Business blog Six Social Media Trends for 2010.