SM is a channel just as powerful as Search.
A successful website gets as much traffic, leads and sales form social media as it does from search engines.
Small and medium size businesses are recognizing that social media is THE major source of traffic.
You are not succesful in SEO today unless you have SM driving people to your site.
Mike Volpe, VP of Inbound Marketing, HubSpot
Igniting Viral Campaigns: Leveraging Consumer-Generated Content
How can businesses leverage social platforms such as Twitter, Facebook, YouTube, and more to break through and create buzz, encourage word of mouth, and establish relationships with potential customers? This session unveils the secrets of Web 2.0 techniques and technologies that enable companies to stand out and be talked about.
“Provide the community
Engage with the community
Spread the word
Suggest an action”
Barbara Coll, CEO, WebMama.com Inc.
Turning the Social Web Into Real ROI
Today the social web is essential to how we live our lives and how we stay connected. We use it to keep up with friends, family, colleagues, and even public figures and businesses. But does it really present an opportunity to marketers? The social web has proven to be effective in helping marketers reach the right audience at the right time. The way we stay connected has moved beyond email to a world of real-time reciprocal communication. With more time spent on Facebook than email these days, marketers are able to reach a large and interested audience and engage in a two-way dialogue with consumers.
This session will explore best practices in how marketers can leverage the social web as a simple way to quickly build and manage effective campaigns. Our panel of experts will share their first-hand experience and help marketers gain a better understanding of what they can do to maximize their success through the use of these tools.
Moderator:
Tim Kendall, Director of Monetization, Facebook
Speakers:
Sean Heywood, Managing Partner, MR Barber Shop & Urban Lounge
Claudia Virgilio, Vice President Western Region, Performics
Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
QUOTES FROM THIS SESSION
(these are all direct quotes from these leaders)
Conversions 11% higher with social media properties involved in campaign
Campaigns typically double ROI when social media is involved
Virality is the driving force in Social Media
But how you measure it?
Click throughs on notification and then whether that person forwards it
More focus on fan pages vs. web pages….dynamic, growing, community….value of fan page vs. web site (fan page FACEBOOK hands down better due to MULTIPLIER EFFECT!)
52%-58% higher ROI through Facebook in a targeted test of online marketing of different web properties – Claudia Virgilio
3 to 1 ROI on FB for my clients on average – Claudia Virgilio
If we reach a 30% forward rate, we know it is viral and we get really excited. -Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
There was much conversation during this talk about the Facebook fan page vs. traditional landing pages and other web properties in terms of ROI. All agreed the ROI due to the MULTIPLIER EFFECT was huge).
FB and social media in general offer businesses super niche , super specfic campaign opportunities. Again, conversion is 11% higher through a FB fan page than a landing page. – Claudia Virgilio
More focus on fan pages vs. web pages….dynamic, growing, community….value of fan page vs. web site (fan page FACEBOOK hands down better due to MULTIPLIER EFFECT!)
52%-58% higher ROI through Facebook in a targeted test of online marketing of different web properties – Claudia Virgilio
3 to 1 ROI on FB for my clients on average – Claudia Virgilio
If we reach a 30% forward rate, we know it is viral and we get really excited. -Rogelio (Ro) Choy, Chief Revenue Officer, RockYou
There was much conversation during this talk about the Facebook fan page vs. traditional landing pages and other web properties in terms of ROI. All agreed the ROI due to the MULTIPLIER EFFECT was huge).
