the human heart

The Shaman's Spellbook

“Myths and symbols are the language of the soul. A myth helps us to take a situation to heart and know what we must do: if it is to see the truth and act upon it, then the image of Psyche with her sword provides a magic perspective. A symbolic object can then be a talisman that helps us to do what we need to do. Like passing a literal torch, these are rituals that empower us by infusing an act with a deeper meaning. To think and act this way is magical, metaphoric thinking that can call forth the qualities we need from within ourselves and may also tap into sources of help that lie beyond us.” ~Jean Shinoda-Bolen.

When social media operatives discover a shaman’s name and gain the list of phrases he/she uses to enchant a tribe, the full membership and complexion of that tribe appears like holiday lights in a dark forest, guiding products/services down the CORRECT chimneys. Discover a tribe’s key influencer and study his/her way of phrasing things and you’ll have all you need to discover what draws the tribe inexorably. Chiefs always turned to shamans for the spells to influence the tribe.

In Greek myth, Eros was called an Eleutherios, or liberator. By some tellings, he is the son of Ares (strategy, intelligence, and warfare) and Aphrodite (love and attraction, the most influential of deities). Eros IS an important god for Social Media Operatives, along with Hermes. Social business IS erotic by nature, weaving corporate silos together and blending previously disparate departments like Marketing and Customer Service. To be clear on the sequence, it is Aphrodite (Influence) who seduces Ares (Strategy), producing Eros, “The Eleutherios”, who entrances Psyche EVERY single time.

To translate: True Influencers that gather masses of crowds are a combination of a Celebrity and a Celebrity-Maker, a King and a King-maker. The Celebrity may have a face and body that excites PLUS an idea of how to move that body and crack that winning smile. She elevates when in touch with a strategist who knows the words and the audiences best suited to her devices. This is why Aphrpodite the Influencer and Ares the Strategist create Eros, the Liberator. He is their device by which to attract Psyche, the mythic persona whose story matches the aching passage of all humanity from unconsciousness to consciousness. OR, to speak in marketing terminology, to introduce awareness of an excellent product/service into the mind of the buyer MOST prone to purchase.

A social intelligence document containing all the right keywords, largest audiences and key influencers for a specific product or service IS a shaman’s spellbook…a playbook, a war strategy, and the method to create Kings and Queens. Those who can analyze the social fabric of the Internet and deliver such documents are the kingmakers, the tribe-winners, and gain the ear of kings and queens. Aggressive pursuit has its place BUT to know a tribe’s perfect summoning spell, indeed, to know the right notes on the flute…well, we all know the rest of that story.

HOW WE DO IT:

a. KEYWORD ANALYSIS: We use best-practice leading keyword research tools to drill down on the search volume and Share of Voice of those keywords.

b. ALGORITHMIC AND HUMAN RESEARCH: We enter all keywords into best-practice, WOMMA-ethics-approved tools and run machine-driven research, and then do subsequent human analysis on those results in the social fabric of the Internet, web communities and blogs.

d. DATA COLLATION AND VISUALIZATION: We collate this information and create Excel spreadsheets following best-practice methods. These spreadsheets are then uploaded into several visualization tools to clarify/see the results.

e. CONVERSATION SNIPPET ANALYSIS BY HAND: We assign teams to hand-analyze conversation snippets and provide spreadsheets where conversations around topics of interest are tallied up and ONLY relevant comments are kept/segmented.

f. REPORT AND INFO-GRAPHIC CREATION: We distill all of this information into a report with digestible, punchy insights and best-practice info-graphics based upon the needs of the campaign.

g. TEACHING AND COACHING: We conduct a talent search for your ideal community manager and then teach and coach that individual in best-practice execution of social and internet marketing strategy.

The fittest node: Who will "grab all the links" and "shape the network into a star"?

“The explosive success of “new kid on the block” Google could not be explained by the scale-free model until a measure of a node’s ability to stay in front of the competition produced a “fitness model.” Examining the fitness model data, Ginestra Bianconi was startled to find that the calculations used were very similar to those found in the formation of a Bose-Einstein condensate. The math describing the behavior of “Bose gases” (a unique creature of sub-atomic quantum mechanics) turned out to be identical to those in the network fitness model. This similarity means, according to Barabasi, that in certain circumstances, particularly fit nodes in a network did not merely get richer … the winner could take all.

In an ordinary “fit-get-rich” network, the fittest node gets biggest, but other fit nodes are close behind, so that “the power laws and the fight for links are not antagonistic but can coexist peacefully.” Id. 102. In a “winner-takes-all” system, the fittest node grabs all the links, shaping the network into a “star” or “hub and spoke” topology which is not scale free … there is a single hub and many tiny nodes. These findings have obvious relevancy to those studying antitrust law and policy and the ongoing case of Microsoft.” (Source)

Body, Heart and Mind divide the lead, developing Context and Content

Everyone has destinations AND concepts of journeys to those destinations in Body, Heart and Mind. Body, Heart and Mind divide the lead, developing Context and Content. ~Nathaniel Hansen

With useage of social networks surging and relationship connections occuring at the speed of firing brain neurons, individuals face the freedom of search windows and countless rabbit holes of discovery. We are all in study hall these days, analyzing and synthesizing conversations, images, videos, music and ideas. The individual AND group mind is evolving at light-speed, particularly for those tapped into the global mind called THE SOCIAL FABRIC OF THE INTERNET.

Humanity now needs the power of ancient wisdom to inform the WHY of its collective and individual search. The phenomenon of quotes, scriptures, fables, wise sayings, anecdotes and fantastic new theories circulating at the speed of light from one mind to another EVIDENCES that this is, in fact, occuring. Humanity IS weaving ancient wisdom into this tapestry we are all weaving together. And there is no doubt that this is affecting the quality of our interaction with one another.

Is it possible humans are actually becoming better, wiser and more benevolent THROUGH the rapid dissemination of ancient wisdom through social networks. As our bodies, hearts and minds divide the experience of this truly etheric environment, a tactile spiritual sensibility MUST be growing among its participants. We are all interacting with intangible, highly subjective environments, driven by emotion, thought and image. And this REQUIRES the development of skills like “felt-sense”, intuition and discernment. Again, the social fabric of the internet becomes tactile as one develops narrative and nurtures its growth through a succession of writing, photos and video.

How do you experience social networking: physically, emotionally, intellectually….which dominates for you?

On Seelesorger "Soul Carers": The Leaders of the emerging single interconnected civilization

A Seelesorger is the German word for a Soul Carer, one who nurtures the inner person. In the current age, our civilization needs and cries out for experiences which create soul enrichment and cultivate the inner life of the individual. It could be said, in fact, that all of humanity is on a soul searching quest VIA the social fabric of the internet through relationship building and identification with tribes closest to one’s heart and personal passion. Again, social networks are fostering a deeper experience of our humanity on a daily basis for the individual and, increasingly, for the corporate entity.

A NEW MODEL OF COEXISTENCE: Vaclav Havel, first president of the Czech Republic from 1993-2003, spoke in 1994 in Philadelphia upon receiving the Freedom Medal (given the previous year to Mandela and DeKlerk). In his speech, he commented on the giant upheaval within human civilzation:

“The distinguishing features of such a transition are a mixing and blending of cultures, and a plurality…of intellectual and spiritual worlds. These are periods when all consistent value systems collapse, when cultures distant in time and space are discovered and rediscovered…[For us] the artificial world order of past decades has collapsed and a new, more just order has not yet emerged. The central political task of the final years of this century, then, is the creation of a new model of coexistence among the various cultures, peoples, races and religious spheres within a single interconnected civilization.”

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THE SINGLE INTERCONNECTED CIVILIZATION: Mr. Havel, the single interconnected civilization you spoke of in 1994 has arrived in the form of the internet, accessed from ports near and far, North, South, East and West, liberal and conservative, animated and static, mobile and hard-wired. Humanity has woven through the social fabric of the internet an image of itself, with all persuasions and orientations present and full of voice in images, video, music and text. We are weaving this tapestry, this fabric, together for the good of our children…as a kind of patchwork-quilted net for them to rest in and communicate through…to one another for the good of the planet and the future. The projects to save the eco-system, the economy and our very existence as humans have become multitudinous and far reaching.

Some of our projects are listed here, Mr. Havel:

http://bit.ly/crowdsourcing_examples_innovators

EVERYONE HAS A PLACE BY THE FIRE: We concur with Aaron Kipnis, who writes, “You belong. You are welcome. You have magic. You don’t know how to use it yet. You will learn. There is a place for you by the fire.” This statement by Kipnis applies to the phenomenon of what Clay Shirky meant by titling one of his recent books “Here Comes Everybody”. Mr. Shirky wrote recently in an essay entitled “The Shock of Inclusion” that “…the Internet could easily become Invisible High School, with a modicum of educational material in an ocean of narcissism and social obsessions. We could, however, also use it as an Invisible College, the communicative backbone of real intellectual and civic change, but to do this will require more than technology. It will require that we adopt norms of open sharing and participation, fit to a world where publishing has become the new literacy.”

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In this single interconnected civilization of the social fabric of the Internet, the time has come when single voices will reverberate through carefully woven and connected networks to penetrate the soul of humanity and inspire needed change. The quality of this change contains a mystery so deep and enlivening one can hardly find time OR energy to plum its depth.

TRACKING THE GODS: James Hollis, in his book “Tracking the Gods: The Place of Myth in Modern Life”, writes, “Paradoxically, never have humans been more free. Yes, the loss of mythic grounding has tossed souls on the high seas and left them neurotic, addictive and adrift. Yet the threat of the abyss also brings a radical openness to the experience of being. Ironically, to experience this life in new ways it is necessary to recover what myth has represented historically.” I would submit to the reader that the building of social networks is truly a deeper group delving into the collective unconscious than mankind has EVER experienced or participated in. We truly have the opportunity to track the gods in this medium. But it takes an ability to listen and read between the lines. It takes a psychological and spiritual mindset.

LISTENING TO THE ORACLE: Dianne Skafte, author of “Listening to the Oracle: The Ancient Art of Finding Guidance in the Signs and Symbols All Around Us” writes, “I understand now that oracles never really left the world. They went on speaking through the cries of birds, the patterns of light upon a wall, and the thousands of other little signs showing us the way…It is we, carriers of modern culture, who have turned away from the oracles. Bird calls mingle with the airplane roar overhead, but we pay no attention. Strange coincidences urge us forward or caution us back, but we see no meaning in them. Our society harbors a great fear of anything that ushers the mind into dark, unknown regions of psychic life.” I submit to the reader that the Internet and our accessing of it and use of it HAS ushered in a possibility of spiritual renaissance, the likes of which we cannot begin to comprehend. At the forefront of social business best-practice, the number one action IS to listen, listen, listen. The amount of listening tools that have come onto the market at the advent of social business is truly astounding: http://bit.ly/listening_tools_news Using these tools to not only discover an audience for one’s product and service BUT ALSO for one’s own heart goal…to discover one’s tribe and their conversations…this is the REAL potential in these tools.

BRIAN SOLIS, author of ENGAGE, writes, “Gathering intelligence to inspire meaningful and actionable social programs is priceless.” The art of listening is re-emerging and this is a crucial entrance point to spiritual experience and life. The path of meditation is just one spiritual practice wherein the individual hears himself/herself and then the world around AND within. Deep listening is a vital activity in all realms and the basis for weaving humanity together through understanding. RACHEL NAOMI REMEN, Clinical Professor of Family and Community Medicine at the UCSF School of Medicine and one of the early pioneers in the mind/body health field, has said of listening, “The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention…. A loving silence often has far more power to heal and to connect than the most well-intentioned words.”

To repeat, for many individuals and even corporate entities the social networks are fostering a deeper experience of humanity and the soul on a daily basis. A single interconnected civilization is emerging and its missions can be seen in group activities called Crowdsourcing or Crowdfunding. There has never been more potential for humanity to act as a group to accomplish a single unified task than the present.

HEART-ORIENTED BUSINESS: A life of warmth, a business characterized by vitality

“Our imagination is the only limit to what we can hope to have in the future”
-Charles F. Kettering (American Engineer)

“Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”
– William Pollard (Chairman Emeritus, The Servicemaster Company)

“Social entrepreneurs are not content just to give a fish or teach how to fish. They will not rest until they have revolutionized the fishing industry.”
-Bill Drayton (Ashoka Founder)

We live in times when business MUST be social. The old models of cold, removed CEOs and GMs who are not accessible is OVER! The wisest CEO and GM is up front, with the customer, with the vendor, with the supplier, with the competitor even, smiling, shaking hands and getting to know the parea surrounding his/her products and services. Social business is 100% about the heart.

The old adage about following your heart to true wealth, the wealth your organization and YOU need is TRUE. One does not need to look far for confirmation of this truth. The shop owner whose door is wide open from early in the morning to late in the evening, whose pavement is set up with chair and tables, whose radio is playing uplifting and positive music, whose shelves are piled with what his/her customer wants and needs, who extends an invitation to a community event, who knows his neighborhood and gives to its real needs…this person is respected AND loved!

Stewart Emery, co-founder of The Human Potential Movement, has said, “We should call normal the person who awakens each morning with shining eyes, seeing each day as a gift, clearly centered in what they are passionate about and committed to a practice of getting better and better and better at it and living a life that’s a gift to the world, welcoming people of all ethnicities and persuasions with respect and WARMTH!” (Source).

To be a social business, one must be focused on the heart of the people one works with and serves. Their bright eyes are all around you and looking to YOU to give and contribute. If there ever was a time for YOU to give, the time is NOW. Stepping down from the mountain of opacity and into the warm waters of transparency is a liberating experience. When the north steps into the vibe of the south, miracles occur. When the right unbuttons a few buttons, removes the cuff links, rolls up the sleeves and gets into the fray, into the dance, LIFE is possible and VITALITY infuses the project, the sale, and the organization.

Bill Pollard, former chairman of The Servicemaster Company, argues that “one of the most important factors of the success and growth of [his] business” was the “simple truth of recognizing the potential, dignity, and worth of the individual.” Pride in the results of ones work (and therefore a desire to do quality work regardless of compensation or working conditions) begins with “dignity, pride of accomplishment, and recognition for a job well done.”

There is story told from Pollard’s company of a man who worked in Atlanta at an industrial plant. The executives of Servicemaster were visiting the plant with the founder of the company. As the executives looked out upon the floor, this man was pushing a HUGE industrial machine up a ramp with other men. For a moment, the machine rolled backwards. And AT THAT MOMENT, this man put his back into the job and gave a magnificent push. Rallied by this man’s effort, the others followed suit and the machine easily crested the top of the ramp. One of Servicemaster’s executives turned to the other’s present and said, “Give me that man’s name and have him meet us tomorrow here.” It was not too much later that this same blue-collar worker became a trainee with Servicemaster, then an assistant manager, then a manager, then a leader in the C-Suite at the headquarters.

This story is an image of what the HEART must do in these times. Those who bring heart to their efforts win. In times like these, men and women are called to approach one another AND their work with blood, sweat and tears. I would argue that governments, corporations, the eco-system and families are ALL at the same place as that industrial machine. The efforts humanity has made to solve multiple problems caused by previous generations is truly astounding. The recent donation made by Mark Zuckerberg, founder of Facebook, the amazing work of the Gates Foundation globally and the recent awarding by Google of $10 million to 5 world-changing ideas are just a few examples of the very real efforts humans are making to push that industrial machine OVER THE CREST!

CEOs, GMs and Managers globally would do well to look at the 21 Principles of Servicemaster, an organization devoted 100% to service, and consider how to apply these principles to a heart-based business:

1. We are opportunity seekers, not entitlement takers. We create and earn and cannot afford to sit and inherit.
2. We are value driven and performance oriented.
3. We eat our own cooking. We bet the egg money on our own performance.
4. We train and run for both the sprint and marathon. We rest, have fun, never quit, and always seek to learn.
5. We plan for succession and develop our future leaders.
6. The truth of what we say is told by what we do. “If you don’t live it, you don’t believe it.”
7. If we cannot serve and sell with a passion for excellence, we cannot lead.
8. We believe in what we sell and deliver.
9. As we provide extraordinary service, we bring value-added to the customer that cannot be duplicated.
10. There are no friendly competitors.
11. We believe in a lean and disciplined organization. We would rather buy a grand piano than employ or assign one unnecessary person.
12. We pay based on performance and promote based on potential, not belief, tenure, gender, race, or friendships.
13. Those who produce the profits should share in the profits. Those who produce more should share more.
14. We make and beat budgets.
15. We seek to know and increase our market share so that we can grow and increase the profitability and value of our business.. If we ignore our market share, we run the risk of losing our market and our business.
16. When we are wrong or fail, we admit it. Truth cannot be compromised. We report on what has occurred or is anticipated, not on what will make us look good.
17. We promote others, not ourselves. We shoot against par.
18. We must have a spirit of independence without the malady of autonomy.
19. The customer comes first and should be our friend.
20. We are all prisoners of our hope. It is our hope that sustains us, and it is our vision for what could be that inspires us and those we lead. “Don’t doubt in the dark what you have seen in the light.”
21. We have all been created in God’s image, and the results of our leadership will be measured beyond the workplace. The story will be told in the changed lives of people.