Check out Coke’s Expedition206! Wow!
2009 Tribalization of Business Study (more than 400 companies surveyed)
Deloitte LLP’s Technology, Media & Telecommunications (TMT) practice has recently released the results of the 2009 Tribalization of Business Study, which evaluates the perceived potential of online communities* and identifies how enterprises believe they may better leverage them. Conducted in conjunction with Beeline Labs and the Society for New Communications Research, this second edition of the Tribalization of Business Study measured the responses of more than 400 companies including Fortune 100 organizations which have created and maintain online communities today. …read more
Facebook's Big Changes: Action Items for Marketers
Facebook’s Big Changes: Action Items for Marketers
Social-Media Site Streamlines Apps Before Fanning Across the Web
Facebook’s latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.
In a rare move for any company, Facebook not only announced what changes will take place, but it publicly offered a timeline for when it will happen. Of course, the timeline may shift, and some specifics have yet to be ironed out — I’ve found in consulting both with Facebook executives and analysts covering the announcements that, many of the details aren’t yet known and a number of important questions cannot yet be fully answered. However, marketers should still appreciate the wealth of information Facebook has provided on these changes, including a gallery of screen shots. …Read more
Measuring the ROI of social media campaigns
Companies and executives are finally beginning to really jump on the social media bandwagon, and that’s fantastic. However, for social media to fully work (for everyone), businesses and brands need to be able to evaluate the impact their social media use is having, both positive and negative. Measuring social media ROI isn’t impossible, but it can be difficult because many of the pieces that need to be evaluated are difficult to track. …read more
Facebook IS the NUMBER ONE best AND least expensive marketing tool for small businesses
Charles Nelson, president of Sprinkles Cupcakes, doesn’t have a Facebook profile. Nelson, who works seven days a week, has no time for chatting online with Facebook friends.
But Nelson is logged on to Facebook all the time. That’s because more than 70,000 people have declared themselves fans of Sprinkles’ Facebook page, which is at facebook.com/sprinkles.
Each day on the site, Sprinkles announces a secret word, such as “ganache” or “bunny,” and the first 25 or 50 people to show up at any of its five stores around the country and whisper that word get a free cupcake.
“On Facebook, we can ask our customers what’s the next location they want,” Nelson said. “What do they think of our next flavor? It’s an amazing way to communicate with our fans.”
Facebook is not just for friends anymore. The free social networking site — blocked in some workplaces as a potential time-waster — is increasingly becoming an inexpensive marketing tool for small businesses.
Sprinkles is among a growing number of small businesses taking advantage of a relatively new program on Facebook, one that allows them to claim their name, become visible even to folks who aren’t on the site, and stay in close contact with their customers. The business, in effect, can act like any other person on Facebook, posting status updates and seeing what its fans are doing. …read more here–>