The Socializers | culture change

Inspired by Greece

admin April 28, 2012 No Comments

The speakers at NIC 2012 – The National Innovation Conference today were truly inspirational.

About The Conference: The NIC 2012 conference IS a living community of inspired, successful and unique people who believe in Greece and the potential of Greeks. Every person at this conference is at the center of a community, a parea, a unique network that has tremendous vitality. For an example of a very dynamic slice of those present, check out the 40 Under 40, an esteemed list of young Greek leaders in North America who have excelled in their respective business endeavors and who simultaneously strive to make the world around them a better place through community involvement, philanthropy and/or volunteerism. WHEN such networks are activated fully, Greece truly will realize itself, to quote Peter Economides, as the “apple of the Mediterranean.”

George M. Logothetis, Head of the Libra Group, stood out as a leader that could very well take the helm of Greece itself. He said, “Greece is an ancient society that has overcome many difficulties. Greece just needs the ceiling of negativity and cynicism to be lifted. Let us talk about what Greece can be.” The house filled with applause at this statement by Mr. Logothetis. He went on to quote his grandfather, who said, “The impossible I can do. It is miracles that will take a little longer.”

Paul Efmorfidis, founder of Coco-Mat Beds, encouraged the audience to “Look around you. What is around you? Work with that.” Mr. Efmorfidis went on to speak of a good business, a business that can say, “We are proud of what we are doing. Our doors are open. We do not have secrets.” Efmorfidis also insisted that “we have to be alert in this life…we have to be awake.”

THE PHILANTHROPRENEURISM PANEL: A panel discussed Philanthropreneurism, focusing on how Greeks can use entrepreneurship and new technology for the benefit of Greece. The panel included Basil Mossaidis, Director of Ahepa; Endy Zemenides, Exec. Director of Hellenic American Leadership Council; Emanuel Manoussakis, Co-Founder & CEO of Groopio.com; John Pyrovolakis, Exec. Director of Innovation Accelerator; Loukas Pilitsis, CEO of Piraeus Equity Partners at Piraeus Bank; and Kostas Mallios, VP, Intellectual Ventures.

QUOTES AND THEMES FROM THE PHILANTHROPRENEURISM PANEL:

“Think positive and be realistic.”

“Make sure creativity does not get lost during the process of setting up a new business.”

“Young professionals in Greece are choosing to live with family or groups of friends and become entrepreneurs vs. working for increasingly low wages or jobs where pay never arrives.”

“Social networks are in the DNA of Greeks.”

“Mentorship of young entrepreneurs in Greece is crucial.”

“One of the most actionable steps in the short term: familiarize young Greeks with how to connect with funding and wealth.”

“We are living a technological revolution in Greece.”

“The Israeli innovation model is what applies in Greece.”

“We need a true innovation eco-system in Greece.”

“Israelis push for leaders, they cultivate leaders, they push young leaders. This is the model we must also choose.”

“We must find leading students and teach them, involve them in internships, mentor them.”

“We must train and cultivate young Greek leaders here in America and then send them back to Greece.”

“The private sector should lead Greece.”

“We must have successful private sector leaders actively participating in hand-holding and mentoring. We must leave the State out of this.”

“In 1974, when Cypriots lost everything, Greek-Cypriots came and rallied and brought Cyprus back to health.”

“The path to integrity is through the crisis itself. This is not just a financial crisis. This is also a social crisis. The crisis itself will create honesty and integrity.”

“Corruption has happened because it can. When corruption cannot happen, then changes will happen.”

“Greece has hit rock-bottom. There is nowhere to go but up.”

“We must get those in need of menthorship in touch with mentors. Social networks can do this.”

Stefanos Sitaras (http://www.stefanossitaras.com/), a film director and super creative thinker, asked, “How do you learn to take a crisis and become a better person through it? The mechanism of doing this is like an elevator that takes you to the very bottom where you hear negative voices and you really feel and experience the crisis within your body. And then you sacrifice all of this fear, timidness and pain. You give it up. And you eliminate your dependance. And you see who you are and rise to your best self.”

Arianna Huffington (who joined by video), said that all humans must learn to “Stop looking for the victor on the white horse to arrive and start looking at the victor in the mirror.”

Peter Economides, founder of FelixBNI, closed the conference with THE riveting and exact presentation on ReBranding Greece that has won hearts and minds the world over. He praised Athens as the city that “inspires love” and as “the most inspiring place on the planet.” Mr. Economides emphasized how “brand are a set of impressions inside of our heads…brands push the human race forward.” He insisted that Greece IS “the apple of the Mediterranean” and that it is up to Greeks to nurture this beautiful reality. Economides’ rooted his talk in the truth that “everything communicates” and that it is up to Greeks to nurture, guide and create the Greece that will be victorious.

Leda Karabela (http://yhesitate.com/) led a powerful session after Mr. Economides’ talk, in which she asked the audience to state words that captured their feelings, voice plans that could be driven by these feelings and make vocal commitments that would bring these plans to fruition. The audience fully participated with many voices chiming in and contributing to a rich close to the conference. The hall outside afterwards buzzed with conversation as networking and introductions ensued.

One could definitely say that Gregory Pappas and the Greek America Foundation put on a truly successful event, which we hope will contribute a significant slice of human capital to the growing support for Greece worldwide.

Three Trainings Every Community Manager Should Consider

admin April 10, 2012 No Comments

Companies can also arrange themselves differently, to better learn from the world outside. ~Karl Heiselman, Wolff Olins

SUMMARY: Faced with the challenges of an increasingly segmented digital landscape, community managers must know their customer, know their content, and know their internal team. The following three trainings apply to these needed areas of know-how.

1. SOCIAL BUSINESS INTELLIGENCE 101: Covering the full range of social media monitoring options and market research training. This workshop trains staff how to creat social network analysis reports and generate insights and recommendations from social data. The course is highly focused on actionable intelligence, INCLUDING how to apply social business intelligence to the practical needs of running and growing a business.

RESULTING CERTIFICATION:
• Use of social media monitoring tools. Knowledge of different options available and hands-on training in the various tools.
• Market research skills basics, including social data research report writing, how to segment data into specific categories relevant to business needs, and how to derive insights from aggregated social data
• Strategy creation, including creating recommendations based upon customer/competitive insights.
• How to present findings in a concise fashion to the various silos at a brand headquarters, to agency staff and to the directors of a brand.

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2. CONTENT MARKETING 101: Covering the complete set of content in the Content Grid v2.0. This workshop is a complete training in how to create and place every single content piece in the Content Grid. A particular focus is placed upon practical step by step production of each content piece, along with tactics for where, when and why to use each piece of content.

RESULTING CERTIFICATION:
• Full understanding of the Content Grid v2.0 and how to create each social object on the grid.
• Training in the social channels related to specific social objects. How to set up these social channels, when to post the social objects, how often to post the social objects, how to schedule automatic updates to social channels using social management software (HootSuite).
• Each student will work on a specific set of social objects and learn how to produce each of these important communication vehicles.

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3. SOCIAL BUSINESS 101: Covering internal culture change related to doing business within social networks. This course teaches managers and corporate leaders how to adapt their business processes when entering social networks. Every silo of a business is covered and trained in the benefits and uses of social networks. A particular focus is placed upon elevating internal collaboration and software/process related to weaving the silos together as a team.

RESULTING CERTIFICATION:
• Training in the various methods used by the Chief Collaboration Officer to facilitate conversation between the silos in a major corporation.
• Training in how to promote and grow on-going conversation between the silos at a major corporation or brand for the purpose of presenting a unified message in social networks.
• Training in how to involve the Compliance Department in cross-silo decisions related to messaging in social networks. Further training in how to present reports and udpates to the Compliance Department so that speedy decisions can be made AS RELATED TO on-going messaging in social networks.
• Training in proper risk assessment PRIOR TO launching a full-blown social presence for a brand.
• Training in how to handle typical customer and internal objections to basic social media marketing practices such as the use of Twitter, the value of on-going monitoring and the use of social project management tools like HootSuite and BaseCamp/SalesForce.
• Training in the basic social business software suites, who the vendors are and the comparison between these vendors. Training in how to present this software to senior management and how to begin cross-silo set-up of social business software (example: Jive Software).

ABOUT C.O.I.N.S. – A CLOSING THOUGHT:
COINS or Community of Interest Networks, ARE essential venues for product and service innovation, as well as customer relationship building. A community of interest is definied in Wikipedia as “a community of people who share a common interest or passion. These people exchange ideas and thoughts about the given passion, but may know (or care) little about each other outside of this area. Participation in a community of interest can be compelling, entertaining and create a ‘sticky’ community where people return frequently and remain for extended periods. Frequently, they cannot be easily defined by a particular geographical area.” This describes precisely what we are seeing in social networks like Twitter or LinkedIn or Facebook with specific groups and lists.

No-one can contest that we currently live in an era of massive “COINS” presently via online and in digital social networks. Brands and corporations now recognize the value of orienting their core Business Process Management (BPM) around social business sensibilities. Community Managers are an essential bridge to the customer base and stakeholder community in a Community of Interest Network. Community Managers facilitate conversation, growth and listening within these social networks. Community Managers are the core individuals in charge of fostering unity in groups, lists and forums online.

Good technology serves and nurtures humanity

admin April 5, 2012 No Comments

We must place the pace of the human heart before the pace of the machine. This is vital.

Yesterday, in Athens, Greece, a 77 year-old man took his life in broad daylight because the government had severed his pension and his debts had run too high. Rather than eat from garbage cans and saddle his children with debt, he chose to end his life. Greek psychologists on the radio called this a murder by the State and a failed system.

One way of understanding this event is through the lens of the human heart, the emotional center of the human being. The Greek system had its own pace, a momentum and rhythm out of sync with the individual who took his life. If the system had been in sync with this gentleman, he would have received what he needed on that day, in that week, during that month. The system would have been in tune with this man and his pain, his loss, his need. And he would have had a number, an email, a chat room, a physical person to reveal his situation to. And this person would have made a plan with him to ease the weight for that week at least, or even that month. And a life would have been saved.

The machine in current times bears much the same complexion as in decades and centuries past – a banking and corporate system driven by supply and demand, by profit and loss. The difference in today’s world is the sheer velocity of the machine we now interact with: from the millisecond pace of the currency trading world to the speed of next-day delivery, humans have upped the ante in terms of “estimated time of arrival.” And, in the case of the 77-year-old gentleman in Athens, we have accelerated the “estimated time of departure” as well. That man did not need to go when he did. And the way to change this is to incorporate a system that compliments or matches human pace.

Debt is an excellent market niche to locate the discussion of human and machine pace. The varying strata within the loan universe carry varying levels of velocity in terms of repayment. Most are inhuman, determined by an equation vs. the natural pace of the individual being lent the money. Some systems are different and more human. Let us take an option called Cumulus Funding. With Cumulus, the human being can share his particulars and then be lent money based upon his income potential (as measured by what the IRS has recorded). And, over a period of 8 years, this individual is charged a minor percentage each month of his varying income. If his income ceases for a time due to sickness or loss of job, then Cumulus will not draw from his account. When he finds a job again or his health improves, then Cumulus begins drawing again. Cumulus Funding is an example of a human-based lending system, based upon the natural rhythms of a typical human life and career. And, in the ideal Cumulus world, both the individual and the lender win.

Such a system is precisely what the 77-year-old gentleman in Athens needed. He needed a system that understood the needs of his stage of life, of his week, of his month. He needed to be in relation to an intelligence machine…one could even say, an emotionally intelligent machine. We need a culture of technologists oriented toward the human animal. We need a banking culture oriented toward the human family. To be clear: It is vital that humans leverage technology to create a more humane world. Business must be about pleasing the heart vs. pleasing machines.

Humans are in the process of knitting the global heart together

admin April 2, 2012 No Comments

“Turn your wounds into wisdom.” via @Oprah

In the early 21st century, human beings constructed social networks that connected everyone. In the midst of this process, it became fashionable to share one’s deepest self with the network. The result of this sharing was a profound sense of global connection between all humanity. Within a few short years, a wave of emotional warmth and peace swept through the cultures of the planet. People started to really listen to one another and help each other in myriad small ways. There were a few bumps along the way, but these very same challenges became the greatest of opportunities for connection and cultural stabilization. The norm became full acceptance of the whole human with both shadow and light. The norm became an open-heartedness to others. The norm became to embrace “the Other” and welcome difference. The norm became to love one another…deeply and fully.

In the early 21st century, humanity walked across a collectively built light-fiber highway of data into an un-ending, harvestable dreamscape…each person’s inner world became visible and tactile. Such is the complexion of this spreading digital network, once unknown…now an increasing source of physical and spiritual sustenance to all. Human heart “stuff” has become the content of regular newsfeeds and the impact of this deep sharing with one another is profound. Consider the momentum towards global understanding that such intimate newsfeeds create. Consider the inescapable intimacies that result from hearing each other’s hearts. Consider how tightly bonded our human community has become and how instantly a wave of liking and care spreads now through digital networks. The inner realm is currently accessible and moldable via social networks in particular. Humanity has got what it takes to create a Golden Age of peace and prosperity…very quickly.