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Introducing GPT-4: The Revolutionary Language Model by OpenAI

admin May 4, 2023 No Comments

Introduction

The Generative Pre-trained Transformer (GPT) has taken the world of AI by storm, and OpenAI’s latest release, GPT-4, is no exception. With its multimodal capabilities and unprecedented sophistication, GPT-4 is redefining the landscape of language models. In this blog post, we will explore what GPT-4 is, how it works, and its numerous applications and possibilities, including an introduction to GPT-4 plugins and prompt ideas to help you get started with this groundbreaking AI technology.

GPT-4: The Basics

Developed by OpenAI, GPT-4 is the latest iteration of the company’s foundation model. This multimodal model is capable of mimicking human-like prose, art, video, or audio. OpenAI unveiled GPT-4 on March 14, 2023, and it’s available for ChatGPT Plus subscribers at $20 per month.

GPT-4 is owned by OpenAI, a San Francisco-based AI company backed by Elon Musk, Microsoft, Amazon Web Services, Infosys, and other corporate and individual supporters. The company is also behind ChatGPT, a chatbot powered by GPT-3.5, and DALL-E, an image-generating deep learning model.

GPT-4: Technical Information

GPT-4 is a multi-layered artificial neural network with 100 billion neurons and 100 trillion synapses. It can communicate in 95 different languages and process up to 25,000 words (approximately 52 pages of text) at a time. GPT-4 can also generate code for various programming languages such as Python, Java, JavaScript, C++, Ruby, PHP, Swift, and Kotlin.

GPT-4 Plugins

With GPT-4 plugins, users can connect ChatGPT Plus to third-party applications and APIs. For instance, the Zapier plugin allows users to connect ChatBot with thousands of popular apps for automation, while the Wolfram plugin empowers ChatGPT with computational abilities, accurate math, curated knowledge, real-time data, and visualization through Wolfram|Alpha.

Wolfram Plugin for ChatGPT:
https://www.wolfram.com/wolfram-plugin-chatgpt/

Zapier Plugin for ChatGPT:
https://zapier.com/blog/announcing-zapier-chatgpt-plugin/

Instacart Plugin for ChatGPT:
https://www.instacart.com/company/updates/instacart-chatgpt/

Zillow Plugin for ChatGPT:
https://www.zillowgroup.com/news/discover-zillows-plugin-on-chatgpt/

FiscalNote Plugin for ChatGPT:
https://fiscalnote.com/press-room/fiscalnote-selected-by-openai-for-collaboration-as-inaugural-launch-partner-for-openais-chatgpt-plug-in

Speechki Plugin for ChatGPT:
https://speechki.org/articles/transform-your-content-with-voiceover-by-chatgpt-and-speechki-plugin/

PortfolioPilot Plugin for ChatGPT:
https://twitter.com/alexharm/status/1653787155410620417

Klarna Shopping Plugin for ChatGPT:
https://www.klarna.com/international/press/klarna-brings-smoooth-shopping-to-chatgpt/

With GPT-4 with browsing you can browse the Internet to get answers and you can analyze content on the web.

With GPT-4 Code Interpreter, you just have to upload the data and provide instructions in simple English. The model does everything from cleaning data to generating insightful visualizations on autopilot.

GPT-4 Applications

Chatbots and conversational agents – GPT can generate human-like responses by analyzing the context of a conversation and predicting the most appropriate answer based on previous responses and training data. https://twitter.com/chillzaza_/status/1635823687172603906
Automated content creation and copywriting – GPT can generate written content and advertising copy by analyzing a topic or keyword, and using this information to generate creative and engaging content. https://www.copy.ai/ … https://texta.ai/ … https://www.jasper.ai/ … https://rytr.me/ … https://anyword.com/
Language modeling and understanding – GPT can understand the structure and patterns of language by analyzing large amounts of text data, and use this information to generate new text or classify text data. https://converseon.com/resources/webinars/conversus-demo-april-webinar/
Text completion and auto-correction – GPT can predict and complete words or sentences by analyzing the context of a text input and predicting the most likely word or phrase to complete the sentence or text. (try this in the ChatGPT interface at https://chat.openai.com/ )
Sentiment analysis – GPT can analyze text and determine the sentiment or emotional tone of the text by detecting and classifying positive, negative, or neutral language. (try this in the ChatGPT interface at https://chat.openai.com/ )
Question answering and information retrieval – GPT can analyze text and answer questions by retrieving relevant information from a database or corpus of text. (for some cases, try this in the ChatGPT interface at https://chat.openai.com/ and for others use Zapier plugin to access the corpus of text: https://zapier.com/apps/chatbot/integrations )
Personalized recommendation systems – GPT can analyze a user’s behavior and preferences to provide personalized recommendations for products, services, or content. https://www.instacart.com/company/updates/instacart-chatgpt/ … https://skift.com/2023/03/23/expedia-and-kayak-offer-early-convergence-of-chatgpt-and-travel-booking/
Speech recognition and transcription – GPT can transcribe spoken language into text by analyzing and interpreting audio input using natural language processing techniques. https://get.otter.ai/interview-transcription/
Image and video captioning – GPT can generate descriptive captions for images and videos by analyzing the content and context of the visual input. https://twitter.com/tomsmith585/status/1641866281426239489
Text classification and categorization – GPT can categorize and classify text into predefined categories or topics by analyzing the content and context of the text. https://micsymposium.org/mics2023/wp-content/uploads/2023/03/MICS_2023_paper_3429.pdf … (you can also try this in the ChatGPT interface with your own text corpus at https://chat.openai.com/ )
Summarization and abstraction – GPT can summarize long texts or generate abstracts by identifying key concepts and themes in the text and synthesizing them into a condensed form. (try this in the ChatGPT interface at https://chat.openai.com/ )
Neural machine translation – GPT can translate text from one language to another by analyzing the context and structure of the input text and generating a corresponding translation in the target language. (try this in the ChatGPT interface at https://chat.openai.com/ )
Virtual assistants and voice-enabled interfaces – GPT can power virtual assistants and voice-enabled interfaces by interpreting user input, generating responses, and executing commands. https://twitter.com/MateMarschalko/status/1640401459115180045 … https://matemarschalko.medium.com/creating-samantha-from-her-by-fine-tuning-gpt-3-on-the-movie-script-dabdbf78b883 …
Medical diagnosis and prognosis – GPT can analyze medical data and predict diagnoses and prognoses based on patterns and trends in the data. https://www.notablehealth.com/platform#patient-ai …
Fraud detection and prevention – GPT can analyze financial data and detect fraudulent activity by identifying patterns and anomalies in transaction data. https://www.freethink.com/robots-ai/stripe-gpt4
Financial forecasting and analysis – GPT can analyze financial data and provide forecasts and insights on market trends and performance. https://www.bloomberg.com/company/press/bloomberggpt-50-billion-parameter-llm-tuned-finance/
News article generation – GPT can generate news articles by analyzing a topic or event and generating coherent and informative text based on the analysis. (try this in the ChatGPT interface at https://chat.openai.com/ )
Creative writing assistance – GPT can assist in creative writing tasks by generating suggestions and ideas based on a given prompt or theme. https://twitter.com/TMitrosilis/status/1611361249735892992
Chat-based customer service and support – GPT can provide automated customer service and support through chat-based interactions, by analyzing user inquiries and providing relevant responses. https://www.techtarget.com/searchcustomerexperience/feature/How-to-use-ChatGPT-for-customer-service
Automated email response and management – GPT can automate email response and management by analyzing incoming emails and generating relevant responses based on the content of the email. https://www.youtube.com/watch?v=6DaJVZBXETE

GPT-4 Prompts:

A ChatGPT prompt is an instruction or discussion topic a user provides for the ChatGPT AI model to respond to. The prompt can be a question, statement, or any other stimulus intended to spark creativity, reflection, or engagement. Users can use the prompt to generate ideas, share their thoughts, or start a conversation. You can write/paste prompts into the ChatGPT interface at https://chat.openai.com/ . We’ve provided a great resource for prompts in the Resources section below.

Conclusion

GPT-4 is revolutionizing the world of AI with its powerful language generation capabilities, innovative plugins, and diverse applications. Whether you’re looking to improve productivity, generate creative content, or explore cutting-edge AI technology, GPT-4 offers a world of possibilities. Get started by trying out our suggested productivity and copywriting prompts or create your own to unlock GPT-4’s full potential. With its incredible versatility and seemingly limitless potential, GPT-4 is poised to become an indispensable tool in various industries and applications, from content creation to customer service and beyond. Experience the power of GPT-4 and discover how it can transform the way you work, create, and communicate.

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RESOURCES:

https://openai.com/research/gpt-4

https://openai.com/blog/chatgpt-plugins

https://en.wikipedia.org/wiki/GPT-4

https://en.wikipedia.org/wiki/Large_language_model

https://www.eweek.com/artificial-intelligence/generative-ai-apps-tools/

https://medium.com/@fenjiro/chatgpt-gpt-4-how-it-works-10b33fb3f12b

https://writesonic.com/blog/chatgpt-prompts/

https://twitter.com/jconorgrogan/status/1635695064692273161

https://twitter.com/thealexbanks/status/1635704687344365569

The Dawn of Synthetic Celebrities: AI Influencers and Brand Marketing

admin March 28, 2023 No Comments

Picture a world where the borders between reality and the digital sphere seamlessly blend, as AI-driven virtual influencers take the social media stage by storm, transforming marketing tactics and enthralling global audiences. These digital personas, entirely crafted by artificial intelligence, are already changing the face of brand promotion and consumer behavior. As we look into the not-so-distant future, we must ask ourselves: are we witnessing the dawn of a new era in marketing, shaped by synthetic celebrities?

The Genesis of AI Influencers

It all started with the first AI-generated influencers making their debut on social media platforms. These digital personas were designed to mimic human influencers, with meticulously crafted facial features, wardrobes, and even personalities. Powered by complex algorithms, these virtual beings began to amass huge followings and, eventually, caught the attention of marketers worldwide.

Here’s just a small taste of these AI-generated influencers:

Lil Miquela – an Instagram influencer and virtual model https://www.instagram.com/lilmiquela/
Bermuda – a virtual influencer who often promotes fashion and beauty products https://www.instagram.com/bermudaisbae/
Blawko – a virtual influencer who promotes streetwear and music https://www.instagram.com/blawko22/
Shudu – a virtual model who has appeared in various campaigns for luxury fashion brands https://www.instagram.com/shudu.gram/
Noonoouri – a digital fashion icon who promotes sustainable fashion https://www.instagram.com/noonoouri/
Kizuna AI – a virtual YouTuber who creates content related to video games and technology https://www.youtube.com/@AIChannel/featured
Imma – a virtual model who has been featured in various fashion campaigns https://www.instagram.com/imma.gram
Rae – a virtual influencer who promotes beauty and wellness products https://www.instagram.com/here.is.rae
Brud – the company behind Lil Miquela and other virtual influencers https://brudcreative.com/

Oh, and of course: https://www.instagram.com/realqaiqai (The family doll of Serena Williams and Alexis Ohanian, Qai Qai, which has transformed into a virtual personality.)

As AI technology continues to advance at an unprecedented pace, the depth and realism of these synthetic celebrities have become increasingly convincing. Today, they engage in conversations, participate in live streams, and even perform at virtual concerts. With every passing day, the boundary between the real and the digital is growing ever more indistinct.

Impact on Social Media Marketing

The emergence of AI influencers has opened up a new frontier for marketers, offering them the opportunity to tap into the immense potential of these digital personas. Brands now collaborate with AI-generated influencers to create highly targeted, data-driven campaigns that resonate with specific consumer segments. These synthetic celebrities are not only cost-effective but also provide marketers with unparalleled control over their messaging and brand image. Many prominent brands, including Balmain, Balenciaga, and Prada, have collaborated with virtual influencers such as Lu Do Magalu (with 6 million Instagram followers), Lil Miquela (with 3 million Instagram followers), and Guggimon (with 1.5 million Instagram followers).

Influencing Consumer Behavior

AI influencers are redefining the way consumers engage with brands and products. As they interact with their followers on social media platforms, they wield enormous influence over their purchasing decisions. By leveraging the power of AI-generated content, these virtual personalities can deliver highly personalized experiences tailored to the preferences of individual consumers.

Moreover, the novelty factor of AI influencers has a certain allure that captivates the attention of users. This appeal, combined with their seemingly flawless appearances, has led to a new breed of brand ambassadors with the ability to forge strong emotional connections with their audience.

The Future of Brand Promotion

As we venture deeper into this brave new world of AI-generated influencers, the implications for the future of brand promotion are profound. We may soon see a shift in marketing strategies, as brands prioritize collaborations with synthetic celebrities to reach wider audiences and create more engaging experiences.

In addition, the integration of virtual and augmented reality technologies could potentially amplify the impact of AI influencers, as they break free from the confines of traditional social media platforms and integrate into our daily lives. Imagine a future where your favorite AI influencer appears as a holographic companion, offering personalized shopping advice or fitness coaching or any of the following seminal roles:

• AI-powered Personal Stylists: Picture AI influencers that can analyze your body shape, skin tone, and personal style preferences to curate a tailor-made wardrobe. This virtual stylist would not only suggest outfits but also collaborate with fashion designers to create bespoke clothing items exclusively for you.

• AI-generated Meditation Guides: AI influencers could tap into your emotional state, using biometric data to create personalized guided meditations. These virtual gurus would provide soothing experiences designed to help you achieve the perfect balance of mind, body, and spirit.

• AI Art Collaborators: Imagine working alongside AI influencers to create unique, collaborative art pieces. By combining your creative input with the AI’s artistic knowledge and skill, you could develop never-before-seen masterpieces that blend traditional techniques with cutting-edge technology.

• AI Gastronomy Innovators: Envision AI influencers as virtual chefs, using their vast knowledge of global cuisine and dietary preferences to concoct innovative recipes tailored to your taste buds. These AI culinary experts would combine ingredients and flavors in novel ways, ensuring you always have a fresh and exciting dining experience.

• AI Dream Explorers: AI influencers could act as guides to our dreamscapes, using advanced algorithms to interpret our dreams and offer insights into our subconscious. By helping us decode and understand the hidden messages in our nightly visions, AI dream explorers could provide valuable guidance on personal growth and emotional well-being.

• AI Mindfulness Trainers: Virtual AI influencers could provide personalized mindfulness training based on your unique needs and challenges. By analyzing your daily habits and stressors, these AI coaches would offer customized meditation exercises, breathing techniques, and affirmations to help you develop resilience and cultivate inner peace.

• AI Quantum Healers: Imagine AI influencers with expertise in quantum healing, utilizing vibrational frequencies to balance your energy and promote physical and emotional well-being. By identifying your unique energy signature, these AI healers could create bespoke vibrational therapies to enhance your overall health and wellness.

• AI Astrological Advisors: AI influencers could act as astrologers, combining celestial knowledge with machine learning to offer personalized horoscopes and astrological insights. By analyzing planetary alignments and natal charts, these AI astrologers would provide guidance on career, relationships, and personal growth tailored to your unique cosmic blueprint.

• AI Environmental Guardians: AI influencers could take on the role of environmental stewards, using advanced data analysis to monitor and protect natural habitats. These AI-powered guardians would raise awareness about endangered species, climate change, and other ecological concerns, while offering practical solutions for individuals and communities to live more sustainably.

• AI Spiritual Companions: In a world where spirituality and technology merge, AI influencers could act as virtual spiritual companions, offering support and guidance on your personal journey towards enlightenment. By understanding your unique spiritual beliefs and practices, these AI companions would provide inspiration, wisdom, and encouragement as you explore new dimensions of consciousness and self-awareness

The Ethical Dimension

The rise of AI influencers also raises important ethical questions around transparency, authenticity, and consumer protection. As we continue to blur the lines between the real and the digital, it is crucial to ensure that users are aware of the nature of these virtual personas and the potential biases that may be inherent in AI-generated content.

A Formula for Better Insights on Consumers & Their Emotions

admin September 9, 2017 No Comments

THE PROBLEM & QUESTION: The Head of Insight at a major CPG brand is trying to figure out why brand equity is falling. A CEO is wondering why sales are dropping. A Senior Analyst is assigned by the Head of Insight with answering these questions.

THE FORMULA FOR ANSWERING THE QUESTION: The Senior Analyst decides to work with social data to discover the reason for falling brand equity. She comes up with the following formula:

A focus group of individual consumers (with a full dossier on each one) + these consumers’ emotions (at the individual level) about a brand or category topic (machine classifies millions of conversation snippets by emotion) + macro insights on each “Emotion Group”, based on offline purchase data AND all known interests of individuals in that group.

THE RESULT: When Heads of Insight/Brand Managers/C-Suite execs can zoom from macro insights about consumers INTO individual level dossiers making up an “Emotion Group” (a group of people expressing a specific emotion about a product/service), they will gain a clearer understanding of the intent and actions of these consumers. They will see when a consumer says, “I hate this product because…” or “I love this product because…”. They will see what characteristics entire groups of consumers who love or hate a specific product share.

THE IDEAL FINAL SCENARIO: Head of Insight to C-Suite execs, “I can see groups of consumers who are excited/disgusted with our product, the statement each consumer made about our product, and dossier-level insight into each individual making up these groups. I can then compare these groups with groups of consumers who are excited/disgusted with our competitor’s product in a nice neat single screen. Now I know why our brand equity is falling and I can make evidence-backed recommendations about our next move.”

Relationship and Experience Marketing Plan

admin December 13, 2016 No Comments

SUMMARY: The central themes of this document are relationship and experience. It is the express opinion of the author that SEO and advertising are broken models in need of transformation. The way to create awareness in today’s world is through relationships and experiences. Enterprises should consider focusing solely on creating the right relationships and creating experiences in the context of these relationships.

HOW TO DO THIS: The sequence of steps related to this method of going to market are as follows. Note that this is a summary document related to a master document filled with actual personas, suggested content and suggested experiences.

1. Identify the ideal willing prospect as related to your brand. This means that you write out on paper who this person is. Ideally, these people are micro-influencers, with regional popularity and super-engaged networks. Action: write out and refine over time this profile. As your community grows, you will notice the various strata of your desired types, from beginner to elite. Be inclusive to this spectrum and become THE experts in how one traverses from beginner to expert.

2. Use social network analysis tools, such as Brandwatch, PeoplePattern, Musefind and Audiense to aggregate large groups of these prospects. Understand more about these prospects using psychological technologies similar to CrystalKnows and Watson (IBM). Such solutions will give you lists of people (along with detailed bio info) exactly similar to your ideal willing prospect. You will also discover the content these people are posting, the events they are attending and the experiences they are having. Absorb this on a daily basis. The value of this intelligence is that you will have inspiration for content, for events to attend, and for experiences to participate in (and feature). Your community is found using these tools.

3. Employ humans (flesh and blood) to reach out to these prospects and meet with them in person. Invest your dollars in outgoing, intelligent flesh, who love connecting online and offline. Ideally, these humans you pay are also your ideal types themselves. Again, invest your dollars in charismatic, intelligent humans vs. outdated SEO and advertising approaches. The former is a love affair and gains you access to real dynamic community. The latter is a shotgun shot into the dark and is temporary, requiring increased investment for less reliable results.

4. Plan on a 12 month program (at minimum) of getting to know the community you found using the network analysis tools.

5. Plan on investing in content that follows the Content Grid approach from Jess3 and Eloqua. https://thesocializers.com/the-content-grid/

6. Create content pieces for every stage along the consumer journey described in the Content Grid. Invest in research where you discover the best contexts for placing and socializing this content. Increasingly involve your community in creating this content with you, through their stories, quotes and experiences. https://thesocializers.com/the-content-grid/

7. Plan on running campaigns that award specific, meaningful items from strategic partners, such as plane tickets for two to anywhere, to members of your community. Show your growing community that you understand them through what you award them. Be a giving brand. Plan on becoming known as THE place to make one’s adventure happen.Through your brand, consumers realized their adventure.

Forming a relationship with the customer is number one

admin August 18, 2014 No Comments

I really agree with Ted Rubin that being real is more effective & potent than being perfect.

Here’s one reason why I agree with Ted:

Within a large corporation, there are often moments when chaos and fear collide to create real mis-understandings. The chaos results from so many initiatives happening at once. The fear results from a very simple reality – people hanging on to their jobs. When a very large corporation enters social networks for the first time, it is usually via several silos, and even separate regions. This can produce chaos, this can produce fear. And those who enter this chaos and fear, and attempt to coalesce the efforts of the corporation in social networks…well, the only hope for such people is to embody the authentic, the real, the humble, the calm and balanced. This effort in social networks is not about a military strike or the creation of a ruling robot…it is about how we as a brand will form a relationship with our customer.