Charles Nelson, president of Sprinkles Cupcakes, doesn’t have a Facebook profile. Nelson, who works seven days a week, has no time for chatting online with Facebook friends.
But Nelson is logged on to Facebook all the time. That’s because more than 70,000 people have declared themselves fans of Sprinkles’ Facebook page, which is at facebook.com/sprinkles.
Each day on the site, Sprinkles announces a secret word, such as “ganache” or “bunny,” and the first 25 or 50 people to show up at any of its five stores around the country and whisper that word get a free cupcake.
“On Facebook, we can ask our customers what’s the next location they want,” Nelson said. “What do they think of our next flavor? It’s an amazing way to communicate with our fans.”
Facebook is not just for friends anymore. The free social networking site — blocked in some workplaces as a potential time-waster — is increasingly becoming an inexpensive marketing tool for small businesses.
Sprinkles is among a growing number of small businesses taking advantage of a relatively new program on Facebook, one that allows them to claim their name, become visible even to folks who aren’t on the site, and stay in close contact with their customers. The business, in effect, can act like any other person on Facebook, posting status updates and seeing what its fans are doing. …read more here–>
Facebook is clearly on a roll and is knocking on Google’s door as the biggest site on the web. Will it continue to dominate or see its lead slip? Here are two potential outcomes. …read more
The BBC is attempting to embrace social media by appointing a social media editor in its newsroom and redesigning its website. As the September traffic figures for US political blogging site Huffington Post reveal, the strategy is clearly a wise one. In short: embracing social media boosts traffic.
The figures speak for themselves: after the Huffington Post launched a Social News site with Facebook Connect in the middle of August, comScore credited the site with 6,825,000 unique users in September. That is up impressive 50% year on year, and slightly overtaking the Washington Post website. According to the Nielsen’s September report, the Huffington Post is at 9.47 million unique users, compared with the BBC’s 7.2 million.
When Staci D Kramer from paidContent got a chance to interview the Huffington Post CEO, Eric Hippeau, he revealed some more details: Facebook referral traffic is up 48% since the launch and accounted for 3.5 million visits, so 15% of all the comments now come from Facebook. And according to the Huffington Post’s internal statistics, those numbers continue to build. … read more
Jane’s video below demonstrates some important possibilities in SMM:
1. If you have a niche, begin marketing to it via short, punchy, informative videos NOW.
2. Don’t wait to get it perfect. You are already an “expert” in something. Get yourself out there.
Watch Jane here for inspiration: http://bit.ly/video_converts_to_fans
Check it out: http://bit.ly/forddigitalmediaspending
Seminal AR announced today that they are offering their new augmented reality app, Layar, for free on iTunes. There’s only one catch – users have to have a 3Gs iPhone.
Using the built-in location-based map, users choose a layer to overlay their “real time” view, allowing them to view varying data including nearby bars and restaurants, wikipedia entries about locations in close proximity and even nearby twitter users.
Mashable covered the article best, so read on for more information: Layar augmented reality app