Embracing social media boosts traffic on news sites


The BBC is attempting to embrace social media by appointing a social media editor in its newsroom and redesigning its website. As the September traffic figures for US political blogging site Huffington Post reveal, the strategy is clearly a wise one. In short: embracing social media boosts traffic.

The figures speak for themselves: after the Huffington Post launched a Social News site with Facebook Connect in the middle of August, comScore credited the site with 6,825,000 unique users in September. That is up impressive 50% year on year, and slightly overtaking the Washington Post website. According to the Nielsen’s September report, the Huffington Post is at 9.47 million unique users, compared with the BBC’s 7.2 million.

When Staci D Kramer from paidContent got a chance to interview the Huffington Post CEO, Eric Hippeau, he revealed some more details: Facebook referral traffic is up 48% since the launch and accounted for 3.5 million visits, so 15% of all the comments now come from Facebook. And according to the Huffington Post’s internal statistics, those numbers continue to build. … read more

Layar Augmented Reality App Launches for iPhone 3Gs

Seminal AR announced today that they are offering their new augmented reality app, Layar, for free on iTunes. There’s only one catch – users have to have a 3Gs iPhone.

Using the built-in location-based map, users choose a layer to overlay their “real time” view, allowing them to view varying data including nearby bars and restaurants, wikipedia entries about locations in close proximity and even nearby twitter users.

Mashable covered the article best, so read on for more information: Layar augmented reality app