If you are an advertiser who wants to drive large volumes of traffic to your site, there are two important things you are probably looking for: reach and ease of implementing your campaign. Facebook meets these qualifications. It is currently the third largest site online with 125MM visitors in September and it is quickly approaching parity with the #1 and #2 publishers, Google and Yahoo.
In terms of implementation, Facebook has made it very easy for anyone from a well known brand like Starbucks to a mom and pop shop to a student to create an ad campaign. Creating an ad campaign happens all on one page and takes just three steps including designing the ad (picture, title and description), selecting your targeting and setting a budget. This simple process makes it easy for companies to dip their toes and test advertising on social media sites. …read more