The Maturation of Social Media in 2010

1. Companies will expect ROI from their Social Media efforts.

2. The Social Media Specialist (Community Manager) position will become mainstream.

– As a Social Media Specialist you will be responsible for link building and socialization of our client’s online content. Familiarity with the internet, social media sites, search engines, discussion boards, blogs, video sharing sites and podcasting is an asset but a willingness to learn is essential. You must possess excellent written and verbal communication skills in order to write and edit high quality content. A background in interactive marketing or public relations is considered a plus. The ability to find solutions in order to generate measurable results for clients is necessary as well as the generation of reports on those efforts.

Job Accountabilities:
• Contribute strategy and solutions to new business efforts
• Proactively introduce new ideas for client initiatives
• Develop online outreach strategy
• Work with clients to identify the most appropriate blogs
• Establish relationship with key bloggers
• Monitor social networks for potential threats or opportunities
• Leverage social networks to build affinity with either a company, product or issue position
• Leverage video sharing sites like YouTube to advance a client’s message or image
• Conduct online research to identify Web sites and online influencers for outreach
• Conduct one-to-one outreach to site editors, writers, and other influencers
• Develop and manage online strategic partnerships for client projects
• Concept and manage paid placement opportunities, including sponsorships and search engine                  and banner advertising (organic search engine marketing)

3. Cultural shift inside of companies.

4. Social Media Monitoring will be a necessary component

5. Agencies and companies will hire data analysts:
Detailed Description of Role
Ownership/Responsibility
* Campaign set-up
* Structuring, maintaining and evolving accounts across all search engines
* Keyword Research: using a variety of research tools and own initiative
* Ensuring efficient bid management strategies to maximize campaign potential
* Testing & Optimisation – regular testing on different aspects of PPC campaigns
* Performance monitoring – keeping a check on all key performance parameters
* Identifying opportunities for improvement/growing revenue and sales

Reporting
* Daily Logging of Client Stats and Supplier Spend
* Ensuring budgets and targets are met
* Preparing weekly reports and analysis

Troubleshooting
* Ensuring campaigns are functioning correctly
* Addressing poor performing campaigns
* Ensuring visibility of key terms on the engines
* Identifying/spotting irregular behavior on the adspace/performance data

Person Specification
A highly analytical and motivated individual to join the existing Search / Social Media team. The ideal candidate must be able to perform well under pressure within in a fast-paced environment.

Skills / Experience
* Degree educated, ideally in a scientific/technical discipline
* Knowledge/experience of PPC desirable
* 1 or 2 years professional experience within a technical/analytical field is desirable
* Highly Analytical – able to absorb large amounts of data quickly to make quick decisions/provide solutions and ideas
* Exceptional attention to detail
* Driven & Motivated; we are looking for someone who is very performance driven
* Fast learner; able to quickly grasp all key tools/technology
* Innovative & creative; able to think outside the box, this role will require someone able to carry out testing and optimization across our client accounts
* Hungry to learn & enjoys a challenge
* Able to take ownership/responsibility
* Well organized, efficient and ability to meet strict deadlines
* Advanced Excel skills
* Passionate about online marketing

6. Integration of platforms and processes will be critical.

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