user-generated brands

When the hubless wheel turns, Master or no master can stop it.

Getsuan said to this students: `Keichu, the first wheel-maker of China, made two wheels of fifty spokes each. Now, suppose you removed the nave uniting the spokes. What would become of the wheel? And had Keichu done this could he be called the master wheel-maker?’

This Zen koan identifies precisely what leaderless organizations, user-generated communities and social networks are fomenting NOW!

Who is turning this wheel, brand OR consumer? I say consumer! http://theconversationprism.com/1900 (click on wheel to enlarge).

When the hubless wheel turns,
Master or no master can stop it.
It turns above heaven and below earth,
South, north, east and west. ~ Getsuan