a. WHO are the influencers around our topic? Who do we recommend as brand ambassadors and community managers from our findings? WHY do we recommend these individuals?
b. WHERE is our tribe, our customer in the social properties, blogs and major web communities?
c. WHAT VOLUME of conversation is there around our target keywords? Where are those large volumes of conversation taking place?
d. What is the SEASONALITY of conversation around our topics of interest?
e. What TIME OF DAY do people discuss our topics of interest?
f. Which LINKS and SPECIFIC CONTENT are people sending to one another related to our topics of interest?
g. In which CONTEXT are the ‘keywords’ of interest used?
h. Which CLUSTERS OF CONVERSATIONS tend to gather the most interest, volume of attention and influence?
i. Which clusters of conversation are most important to our MARKETING campaign’s needs? REPUTATION of a brand? PRODUCT DEVELOPMENT?
j. Which TOOLS proved most effective in our social media property research? Were there differences in our findings from the different tools? What account can we make for these differences?
k. Which METHODS OF VISUALIZATION are most effective in getting the message across to our client?
l. What INSIGHTS are MOST helpful to our client?
m. What can we find on ALL of the above about our competitors?