SRM

Good questions for brands to ask when getting into social media monitoring

• How do I choose the right social media monitoring tools?
• What are best practices for social media monitoring for enterprise-level
business intelligence specifically?
• What are best practices for social media monitoring for small businesses specifically?
• How do I measure social media engagement?
• How do I measure social media ROI?
• How do I extract context AND meaning from social media data?
• How do I identify key influencers in social networks?
• What is the value of sentiment detection, trending and analysis?
• How do I use social media monitoring for reputation and brand management?
• What is the relationship between social media monitoring and social CRM?
• How can we use all this data?
• What are the best social media monitoring tools for specific goals or intended outcomes?
• Where and how can I find my customers in social networks?
• How do I get started with social media monitoring
• How do I build my own social media monitoring service? What is sentiment trending?
• How do I monitor sentiment and benefit from the insights this provides?
• How can I identify influencers and build valuable relationships with them?
• How do I measure the success of my social media marketing campaigns?
• What types of media or geographic markets are monitored by social media monitoring tools?
• Which tools have the most accurate and contextually correct sentiment analysis?
• Which tools have the most accurate methodology for discovering location of conversations?
• Which tools are better at gleaning quality tweets AND distilling tweets from large volumes of tweets?