social media monitoring

What is real-time social business intelligence?

What is real-time social business intelligence?

Real-time social business intelligence provides, amongst other things, (a) the right vantage point(s) to observe the “river of news” from; (b) a scuba-suit to dive INTO the river and scour its depths; (c) an informed assessment/report of volume, content AND context over time; and (d) targeted frequent alerts on specific findings for the sake of staff who have other things to do.

A superior social intelligence report includes, amongst other options, the following sections:

1. FINDINGS AND RECOMMENDATIONS (Should be accompanied by data-rich infographics that distill findings into a digestible format). Here is a PERFECT example of what the a final product would be: http://jess3.com/go-green-go-public/ Includes the classic 5 W’s of Journalism plus a few more, as outlined here:

• WHO? Who was, is and will be involved? We are able to see a vast amount of material in the social properties based on our current CRM databases.

• WHAT? What happened in the past, present and future? Yes, the future! With tools like Recorded Future, we can refine our knowledge of what is coming up around any vertical or entity.

• WHERE? Where did it take place in the past, Where is it taking place now and where will it take place in the future?

• WHEN? When did it take place in the past, when is taking place NOW, and when will it take place in the future? We can map this very precisely now.

• WHY? Why did it happen? Why is it happening NOW and Why COULD it happen in the future? This has A LOT to do with accurate contextual and sentiment analysis. Temporal Analytics play a part in future analysis. We also get to prove our campaign idea(s) BASED upon both quantitative AND qualitative measures here.

• HOW? How did it happen in the past, how is happening now, and how will it happen in the future?

• Is it WORTHWHILE intelligence? There’s a LOT of junk out there. Filtering out the wheat from the chaff is an essential aspect of our work. Does the content fit in the context we expected or would like to know about.

• What’s the WOW! factor? How much buzz is this keyword or that entity gaining.

• Develop ACTIONABLE items from the intelligence. Single, punchy commands about what, where, when, why and to whom one MUST message.

• GET SOCIAL! Foster AND WEAVE community with the intelligence.

• ON-GOING: Outline a plan for responsible and consistent follow-up and on-going intelligence gathering that dynamically moves WITH the brand, product/service.

2. IDENTIFY YOUR SOURCES AND METHODOLOGYfor the report as a best practice.

3. PROVIDE RANKED KEYWORD DATA SETS Be sure to include data from Google and Alexa here, as well as other important historical and current data from social property insight/analytic panels.

4. IDENTIFY INFLUENCERS WITH REACH + AMBASSADOR ARCHETYPES (These are suggestions of candidates that represent ideal Community Managers or Brand Ambassadors for a brand/product/service).

5. SHOW SEASONALITY OF PRODUCT/SERVICE (When is the BEST time of year for the various messagings about your product/service?).

6. SHOW TIME OF DAY PRODUCT IS DISCUSSED IN GENERAL IN THE SOCIAL PROPERTIES (When is the BEST time of day for the various messagings about your product/service?)

7. ASSEMBLE REAL TIME BUZZ PANELS (Your view into the “river of news”) One format would be like THIS: http://bit.ly/real_time_buzz

8. CREATE A COMPARISON of size of clusters/categories of conversations around specific product/service features.

Your social network is a symphony just waiting to happen!

The music of teamwork is what the world needs now. Your social network is a symphony just waiting to happen! One tweet, one FB status, one posted video, one posted presentation is all it takes to activate the song d’jour, the solution of a lifetime, or the love you seek! Good social networking and business acknowledges the power of the connections you have to get what you need and want done! Power in the new realm of business has to do with leveraging the crowd and your relationships FOR THE BEST AND HIGHEST OF ALL!

1. CREATE your offering. Get encouragement here: http://www.behance.com/. Also, you can re-purpose your
current content as the type of content used in social networks in the form of tweets, FB status updates, blog posts, videos, recorded information, presentations, etc.

2. LISTEN to the network in order to find where others resonate with that offering. Use keywords from your content and social monitoring tools for your listening project.

3. RESERVE your social properties at KnowEm.

4. CONSTRUCT the microsite using blog software (WordPress, Joomla, Drupal, Posterous, Moveable Type, and the social footprint in reserved social properties.

5. BRAND and POPULATE your social footrprint with graphics/images/text. ACTIVATE desired functionality (shopping, forums, blogs, chat, social plugins, widgets).

6. SOCIALIZE the microsite and social footprint through campaigns, friending projects and scheduled updates.

7. GET INTIMATE your network and tribe through meaningful conversation, dialogue and contribution. Every individual in your network is a galaxy unto themselves and represents a rainbow of opportunity.

8. SHIP YOUR OFFERING! If you have a product/service that you want the world to know about, then let them KNOW! Tell them about it, tell them that you told them, tell them what you told them and then tell them again! Seth Godin’s little pamphlet ShipIt is EXCELLENT as a 30 minute path to realizing movement in any project!

Creating an Oracle from social intelligence tools

Combining the following currently yields a powerful SOCIAL ORACLE:

(1) Personalized search engine at ROLLYO +
(2) A search trail at TRAILMEME +
(3) An influencer/authority search/comparison at PEERINDEX +
(4) A series of daily digests from THE FUTURE at RECORDED FUTURE

TRAILMEME is a new kind of web publishing that allows users to create, annotate and walk individually curated trails through web content. These are highly-customized and customizable trails through the internet.

A VIDEO ON TRAILMEME

ROLLYO puts the power of search in your hands, by giving you the tools to create your own personal search engines – with no programming required. This is a TARGETED METHOD for gathering information on what you want and a very effective way to narrow your results to expert resources in any given field OR a unique mash-up of resources.

PEERINDEX helps you discover the authorities and opinion formers on a given topic.

RECORDED FUTURE’S linguistics and statistics algorithms extract time-related information and through temporal reasoning helps users understand relationships between entities and events over time, to form the world’s first temporal analytics engine. Our customers include some of the most advanced financial institutions and leading government agencies in the world. The Recorded Future team includes computer scientists, statisticians, and linguists with deep domain expertise in areas such as intelligence and quantitative finance.

A VIDEO ON RECORDED FUTURE

What is the name of your planet?

“If they turn on advanced search tools, this can threaten Google.com. All this social aggregated content will yield a powerful database of what you and your friends like, the precursor to customized web experiences and social advertising.” ~ Jeremiah Owyang, an internet analyst with the Altimeter Group

Welcome to the opportunity to create your own planet. Starting with your Facebook page and then adding a Flickr account, a YouTube channel, a SecondLife avatar, a Last.fm channel, a Twitter profile, a StumbleUpon or Digg profile, a WordPress, Tumblr or Blogger blog, you can assemble your own tribe, create your own advertising, monitor the traffic within your world and be its leader. Find intelligence from leading sources. Ready your rocket and leave planet earth for your own planet, fellow Human. Earth is Chalmun’s Cantina. Come and visit when you like, especially when you need a tactile experience with flesh, sand, forest, and fellow friends, easily found through services like MeetUp.