The reality is that many products and services have a real human story at the root of their existence. Tapping into this story is what connects us to the heart of a product’s latent community, the living fabric with an orientation toward a specific service.
The existing corporate story related solely to sales should cease as the number one tale known to contemporary society. And this needs to happen now.
Humanity is tired of being “sold”. Humanity wants and needs the magic, the tactile sensibility of a story populated with sweat, flesh and the intricacies of a rich inner life. That’s where connection occurs.