context analytics

Social Business Intelligence Advance #3

It is not enough to have a web intelligence solution that shows us where our own internal CRM is connected to important conversations and trends. We must also have a solution that shows us where our competitors’ CRM is connected to these same conversations and trends. In addition, we must have a solution that automatically delivers a set of individuals exactly like our best customers, complete with First Name, Last Name, Current Phone, Current Email, Current Social Links and cited examples of participation in these important conversations and trends. That’s the solution yet to be achieved in the social business intelligence world.