The new adventure travel: a snapshot from Facebook

The other night I got into a wicked fast dialogue with friends from various parts of the world. What emerged was quite funny but also truly something to ponder. Could blended entertainment (#transmedia #intermedia) be leveraged to effectively topple oppressive regimes? Could a handful of individuals pull this off with a very minimal budget? Could it be the new modality of adventure travel/Reality TV spread via social networks?

Storytelling is at the core of all social networks. One post and its subsequent threads can turn into a community that evolves humanity.

The Facebook exchange below hints at a new form of reality TV leveraging social networks to produce revolution and truly fascinating television. Check it out:



On Intermedia:

On Social TV Analytics:

MetaData Tagging:

Streaming Media Comparison

The pressure of VOD

Over 1200+ articles curated on Social TV!!

Other Links from the thread:

Recorded Future

Jillian Lauren

Rolf Potts

Eleftherios Hatziioannou (Peopleizers)

Gary Hayes


My Love Travels from Krystal Baldwin

Peter Economides of FelixBNI

Hello I Love You Conference Istanbul, Turkey Dec 7-8, 2011

On Seelesorger "Soul Carers": The Leaders of the emerging single interconnected civilization

A Seelesorger is the German word for a Soul Carer, one who nurtures the inner person. In the current age, our civilization needs and cries out for experiences which create soul enrichment and cultivate the inner life of the individual. It could be said, in fact, that all of humanity is on a soul searching quest VIA the social fabric of the internet through relationship building and identification with tribes closest to one’s heart and personal passion. Again, social networks are fostering a deeper experience of our humanity on a daily basis for the individual and, increasingly, for the corporate entity.

A NEW MODEL OF COEXISTENCE: Vaclav Havel, first president of the Czech Republic from 1993-2003, spoke in 1994 in Philadelphia upon receiving the Freedom Medal (given the previous year to Mandela and DeKlerk). In his speech, he commented on the giant upheaval within human civilzation:

“The distinguishing features of such a transition are a mixing and blending of cultures, and a plurality…of intellectual and spiritual worlds. These are periods when all consistent value systems collapse, when cultures distant in time and space are discovered and rediscovered…[For us] the artificial world order of past decades has collapsed and a new, more just order has not yet emerged. The central political task of the final years of this century, then, is the creation of a new model of coexistence among the various cultures, peoples, races and religious spheres within a single interconnected civilization.”


THE SINGLE INTERCONNECTED CIVILIZATION: Mr. Havel, the single interconnected civilization you spoke of in 1994 has arrived in the form of the internet, accessed from ports near and far, North, South, East and West, liberal and conservative, animated and static, mobile and hard-wired. Humanity has woven through the social fabric of the internet an image of itself, with all persuasions and orientations present and full of voice in images, video, music and text. We are weaving this tapestry, this fabric, together for the good of our children…as a kind of patchwork-quilted net for them to rest in and communicate through…to one another for the good of the planet and the future. The projects to save the eco-system, the economy and our very existence as humans have become multitudinous and far reaching.

Some of our projects are listed here, Mr. Havel:

EVERYONE HAS A PLACE BY THE FIRE: We concur with Aaron Kipnis, who writes, “You belong. You are welcome. You have magic. You don’t know how to use it yet. You will learn. There is a place for you by the fire.” This statement by Kipnis applies to the phenomenon of what Clay Shirky meant by titling one of his recent books “Here Comes Everybody”. Mr. Shirky wrote recently in an essay entitled “The Shock of Inclusion” that “…the Internet could easily become Invisible High School, with a modicum of educational material in an ocean of narcissism and social obsessions. We could, however, also use it as an Invisible College, the communicative backbone of real intellectual and civic change, but to do this will require more than technology. It will require that we adopt norms of open sharing and participation, fit to a world where publishing has become the new literacy.”


In this single interconnected civilization of the social fabric of the Internet, the time has come when single voices will reverberate through carefully woven and connected networks to penetrate the soul of humanity and inspire needed change. The quality of this change contains a mystery so deep and enlivening one can hardly find time OR energy to plum its depth.

TRACKING THE GODS: James Hollis, in his book “Tracking the Gods: The Place of Myth in Modern Life”, writes, “Paradoxically, never have humans been more free. Yes, the loss of mythic grounding has tossed souls on the high seas and left them neurotic, addictive and adrift. Yet the threat of the abyss also brings a radical openness to the experience of being. Ironically, to experience this life in new ways it is necessary to recover what myth has represented historically.” I would submit to the reader that the building of social networks is truly a deeper group delving into the collective unconscious than mankind has EVER experienced or participated in. We truly have the opportunity to track the gods in this medium. But it takes an ability to listen and read between the lines. It takes a psychological and spiritual mindset.

LISTENING TO THE ORACLE: Dianne Skafte, author of “Listening to the Oracle: The Ancient Art of Finding Guidance in the Signs and Symbols All Around Us” writes, “I understand now that oracles never really left the world. They went on speaking through the cries of birds, the patterns of light upon a wall, and the thousands of other little signs showing us the way…It is we, carriers of modern culture, who have turned away from the oracles. Bird calls mingle with the airplane roar overhead, but we pay no attention. Strange coincidences urge us forward or caution us back, but we see no meaning in them. Our society harbors a great fear of anything that ushers the mind into dark, unknown regions of psychic life.” I submit to the reader that the Internet and our accessing of it and use of it HAS ushered in a possibility of spiritual renaissance, the likes of which we cannot begin to comprehend. At the forefront of social business best-practice, the number one action IS to listen, listen, listen. The amount of listening tools that have come onto the market at the advent of social business is truly astounding: Using these tools to not only discover an audience for one’s product and service BUT ALSO for one’s own heart goal…to discover one’s tribe and their conversations…this is the REAL potential in these tools.

BRIAN SOLIS, author of ENGAGE, writes, “Gathering intelligence to inspire meaningful and actionable social programs is priceless.” The art of listening is re-emerging and this is a crucial entrance point to spiritual experience and life. The path of meditation is just one spiritual practice wherein the individual hears himself/herself and then the world around AND within. Deep listening is a vital activity in all realms and the basis for weaving humanity together through understanding. RACHEL NAOMI REMEN, Clinical Professor of Family and Community Medicine at the UCSF School of Medicine and one of the early pioneers in the mind/body health field, has said of listening, “The most basic and powerful way to connect to another person is to listen. Just listen. Perhaps the most important thing we ever give each other is our attention…. A loving silence often has far more power to heal and to connect than the most well-intentioned words.”

To repeat, for many individuals and even corporate entities the social networks are fostering a deeper experience of humanity and the soul on a daily basis. A single interconnected civilization is emerging and its missions can be seen in group activities called Crowdsourcing or Crowdfunding. There has never been more potential for humanity to act as a group to accomplish a single unified task than the present.

Birthing potent thought-animals: The importance of memetics in internet marketing

A few days ago,  a friend sent me a link to a YouTube video of teenage boys freaking out on Chatroulette. The video shows various teen boys watching a teen girl tease them. Suddenly she turns into a demon-possessed being. The resulting looks on these boys’ faces is truly priceless.

What is interesting from a marketing standpoint is that just a few days ago on YouTube, this video had 1100 videos. Now it has over 1 million views. For internet marketers, I suggest that the study of internet memes is crucial. To quote Lorrie Thomas, M.A., “It is an art AND a science.” One must have a creative AND an analytical mind, OR at least a team with both/and present.

A meme is a unit of cultural ideas, symbols or practices, which can be transmitted from one mind to another through writing, speech, gestures, rituals or other imitable phenomena. (The etymology of the term relates to the Greek word μιμητισμός (/mɪmetɪsmos/) for “something imitated”.) Supporters of the concept regard memes as cultural analogues to genes, in that they self-replicate and respond to selective pressures.

Francis Heylighen, of Free University of Brussels, writes that successful memes follow three characterstics, which include:

1) copying-fidelity: the more faithful the copy, the more will remain of the initial pattern after several rounds of copying. If a painting is reproduced by making photocopies from photocopies, the underlying pattern will quickly become unrecognizable. 2) fecundity: the faster the rate of copying, the more the replicator will spread. An industrial printing press can churn out many more copies of a text than an office copying machine. 3) longevity: the longer any instance of the replicating pattern survives, the more copies can be made of it. A drawing made by etching lines in the sand is likely to be erased before anybody could have photographed or otherwise reproduced it.

Successful internet memes have been seen by anyone who has email or spends even a little time on the internet. Some of the most famous include: (1) Double Rainbow (2) Nigahiga’s YouTube channel (3) David After Dentist (4) Diet Coke and Mentos (5) the phenomenon of Rickrolling (where user is tricked into clicking a link to a music video for the 1987 Rick Astley song “Never Gonna Give You Up”. (6) Lady GaGa’s Bad Romance (7) Justin Bieber’s Baby.

A Comprehensive List of Internet Phenomena may be found here.


1. GEEKY RESEARCH: Read about Cluster Analysis (just to see how deep and complicated the science really gets). Study Meme-Tracking. Check out Group Formation in Large Social Networks.

2. KNOW YOUR DEMOGRAPHIC: Pay attention to the MAJOR archetypes within your chosen demographic AND their needs. Lots of market research has been done already by major research groups like Forrester, Nielsen, JD Power, and MRI into the buying habits, content preferences and behaviors of your audience.

3. USE LISTENING TOOLS TO SPOT SENTIMENT TRENDS: Listen to trends in the social fabric of the internet AND press-releases using Recorded Future, Radian6, Monitter and some of the new Facebook listening tools like Booshaka, Facepinch, OpenBook, It’s Trending and Kurrently. These tools could jumpstart your creative process. Any social campaign worth its salt has included some degree of listening to the customer PRIOR to launch.

4. BRAINSTORM using BIG pieces of paper and LOTS of flexibility WITH ALL IDEAS that emerge. Get INSPIRED in the Behance community, a fabulous place for meeting peers in the creative space AND to learn fabulous CREATIVE PROCESS TECHNIQUES.

5. A, B, C test your top ideas using landing pages, images, tweets, FB status updates, and blogposts. Notice AND measure response to these communications using Google Analytics, Facebook Insights and Alexa.

Great content contains effective memes, or word-creatures, the weavers of this living tissue that we call the social fabric of the internet. Viral videos like the one above, inspirational quotes, one-liners and personal news in the form of tweets and status updates are examples of word-creatures that move through individual and communal minds/hearts to what end none of us may ever know. These thought-animals consume the attention of a community, grow larger, and move deeper into the texture of the community.