These are a few initial thoughts on the future of social data intelligence software.
We have reached the year when AI will have more influence upon social intelligence tools. What this means is that AI technologies will play a more significant role in producing insights from social data.
Analysts will continue to play a strong role in social data tools, with an increasing role in training “the machine”. What this means is that analysts will actively work with programmers to teach the machine how to do what they do.
The machine will improve on sentiment assessment but will not be 100% accurate during 2016. Analysts and machine learning experts will work hand-in-hand to improve this.
There will be an all-out fight related to privacy in the coming years, which will end in humans submitting all personally identifiable information (PII) in the interest of finding out more about themselves.The operating system from Spike Jonze’ film “Her” will become possible and will be so appealing that people will willingly submit their PII. This change in attitude to privacy will cause entities such as FullContact API to rise in importance. See this link for the “Installing Samantha” scene from the film “Her”, where Theodore installs the intelligent OS – https://www.youtube.com/watch?v=n1AjtIAje3o
All known languages will be scanned by social media monitoring in the next three years.
The ability to run on-the-fly focus groups will also become an important aspect of the value proposition by social media monitoring tools. See this video on the subject: https://vimeo.com/143879132