Research leads to freedom

FREEDOM: Many individuals want to break free from corporate walls, familial boundaries and cultural structures. This, in fact, is the story of progress and also of experiencing depth. There are many systems of thought that offer paths to freedom. If one considers the interior of his/her psyche as akin to a corporate structure, then we can go further with a few metaphors that may be of help in finding freedom. Before getting into this though, it is vital to know that freedom comes from taking 100% responsibility for one’s own actions within a given context. This singular truth is the key to freedom. The intelligence gathering process for business and government provides leadership with clarity, security and power. And the best kind of power emerges from individuals who have taken 100% responsibility for the process of discovery and subsequent strategy.

INTELLIGENCE IS MAINSTREAM NOW: For our current article, we will take the market intelligence community and its function as a means to discovering freedom via responsibility. Market intelligence used to be a rarified action, not frequently discussed amongst co-workers on your average coffee break. In fact, in many traditional settings this is still true. But there are many forward-thinking corporations, communities and individuals who understand the power of deep intelligence on any given topic or interest. The market intelligence (MI) process has actually become more widespread in the corporate world due to the advent of social media monitoring tools like Radian6, BrandWatch, Sysomos and PeopleBrowsr. Even very basic Twitter, Facebook, Pinterest and Google searches provide the average man and woman a point of view previously unknown. For example, one may type keywords related to a specific interest into the search field at a social network and discover people nearby who share that interest. A new “in-the-flesh” experience becomes possible through such location-based searches related to an interest.

THE FIREFIGHTER AND FUTURIST: The advent of readily available intelligence brings humanity as a whole to an entirely new level of responsibility. Answers to most questions are at everyone’s fingertips. And this experience of responsibility translates into freedom for the corporation, the community and the individual. The process of going from a passive “bored at work” search for one’s passion to standing up from the chair and diving into a completely new life may be described as going from the “Firefighter” to the “Futurist”. To explain: the Firefighter is approaching an interest on an ad hoc basis, reacting to outside stimulus and “sitting at the station” waiting for an emergency. The Futurist is deeply engaged on both a global and local level, using intelligence to drive a process of rewarding, pro-active discovery. The Firefighter has no focus other than the emergency he reacts to…the Futurist is immersed in a broad, deep and future-oriented journey that draws in topics, people and places outside the immediately relevant environment. To be clear yet again on this comparison: the Futurist is creating the reality that the Firefighter often reacts to.

The Futurist has realized that reality may be defined ahead of the curve of fate or karma. While the consequences of an action take place within the boundaries of a specific world, the Futurist has moved on and discovered a completely novel experience, devoid of the content and context wherein the previous consequence was generated. He/she may then transform “the past” via valuable learnings, cultural understandings, and innovative approaches discovered “in the future”. A leading solution helping Futurists do this now is Recorded Future.

RESEARCH LEADS TO FREEDOM: The deepest importance of Market Intelligence has to do with creativity. When one discovers the complexion of an eco-system surrounding a specific interest, then he/she may tweak the elements of that eco-system and create what he/she wants. This is why researchers and business leaders must work hand-in-hand to shape our world. And this is also why it is inexcusable for any individual to say he/she cannot find a path to a dream. Even the simplest location-based search around an interest will place one in the company of others who have thrown themselves with passion into achieving very similar dreams to one’s own. Try this today, using the search fields in the various major social networks. Go deeper with social business intelligence tools.

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