Pepsi trades in Superbowl ad spot for social media play!

This year for the first time in 23 years, Pepsi will not have ads in the Super Bowl telecast. NoCindy Crawford, Britney Spears or Justin Timberlake. Instead it is redirecting the millions it has spent annually to the Internet. Pepsi has chosen to give away over $20 million in a social media play it is calling The Pepsi Refresh Project, debuting in 2010. …read more

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