Nathaniel Hansen of The Socializers

ABOUT NATHANIEL HANSEN

Nathaniel Hansen is the founder and current Director of Research at The Socializers – http://www.thesocializers.com. He uses insights from social data to activate brand experiences for consumers and is focused on relationship as core source of driving brand growth and awareness. He is an early developer in the social data space and has been introducing brands to social media monitoring since 2009.

brandwatch

Nathaniel is a hands-on professional in the social data intelligence space. He has worked with clients such as Clarks Shoes, Inter-IKEA, Unilever, Ogilvy, JWT, Publicis, P&G and many more setting up social media command centers and training brand/agency staff in best-practice social data insight work. Most recently, he personally directed an on-site 12 month project researching conversations in multiple languages for Clarks Shoes. As part of this project, he developed insight from social data and traditional research on over 40 major footwear brands.

LATEST VIDEOS: https://vimeo.com/thesocializers

socialmediacommandcenterclarks

ikea

Here are some links from his recent work:

IKEA & The Socializers Case Study

IKEA & Enterprise Intelligence

Inventing the Trends Dashboard at Brandwatch

Scaling Social Intelligence for a Global Enterprise