It is the CEO who thinks about his/her customer first that successfully leads employees, vendors, and all stakeholders to daily consumer-level wins, employee satisfaction and stakeholder confidence. It is the CEO who takes weekly incognito walks down the aisles of his/her retail outlets, listening & talking with customers/employees about “the small, real things”…it is such a person who will transform the enterprise into a united, healthy and joy-giving organism.
Julio Viskovich has recently posted an excellent example of how social business staff at a brand can help the CEO put customers first. Viskovich writes, “Just now I read a tweet addressed to my city ‘In #Vancouver and need a place to stay for the night. Any suggestions?’ It’s been 5 minutes and not a single hotel has responded. I’m thinking of reaching out and offering my guest room for $40 per night.” SOURCE: http://bit.ly/SocialSelling2013
Using smart social analytics, cutting-edge HR is now selecting brand leadership from within their own customer base. The new Chief Customer Executive and his/her cohorts are selected directly from the consumers and raised to power within the organization as advocates for the consumer alone. This smart new move by the HR silo using web intelligence is the latest indication of how powerful social tech has become: the customer and HR are conspiring to facilitate daily consumer wins…and wise brand stakeholders are on board with this revolution.