social monitoring and network analysis

The World Behind the World

Behind all appearances, I divine a struggling essence. I want to merge with it. ~Nikos Kazantzakis

There is a world behind the world. The best social monitoring tools help one to peer into the vast realm of the unconscious, a place populated by archetypal entities created by sub-cultures. The voices of the unconscious realm become starkly visible in the patterns moving across and through social networks. Within these complex and varied fabrics there ripple millions of vibrations, which ultimately collate to form the deities worshipped by the various tribes roving cyberspace. It has been said that all words find their root in a god somewhere in some mythology. The collective is forming a series of complex, subtly balanced life support systems in the form of social networks populated by living cells!


Carl Jung writes, “…psychic contents, the so-called complexes, take over the control of the total personality in place of the ego, at least temporarily, to such a degree that the free will of the ego is suspended.” It could be said that humanity is poised on the brink of such phenomenon becoming widespread in social networks. It would not be too outlandish for a single voice to catalyze OR motivate the whole. Jung writes, “When someone is able to perform the art of touching on the archetypal, he can play on the souls of people like on the strings of a piano.” With multiple crowdsourcing sites and campaigns emerging, the mechanism is in place to reach those with an affinity to particular messagings AND swiftly guide these groups toward attractive events, products, services and causes. The collective acts like an individual and influences ALL within its own body! Jung says, “The world powers that rule over all mankind, for good or ill, are unconscious psychic factors…We are steeped in a world that was created by our own psyche.”

Currently The Firestarters in organizations are inspiring LISTENING programs AND finding ways to involve the WHOLE organization. These are the ones who understand the value of listening to the WHOLE, divining the “world behind the world” and gleaning emerging trends. Out of this, a Creative has the data to craft more finely-honed FUTURE RAGES. Jung writes, “…any autonomous complex not subject to the conscious will exerts a possessive effect on consciousness proportional to its strength and limits the latter’s freedom.” He goes on to say, “It gets you below the belt and not in your mind, your brain just counts for nothing, your sympathetic system is gripped. It is a power that fascinates people from within, it is the collective unconscious which is activated, it is an archetype which is common to them all that has come to life.” This phenomenon is occurring countless times a day in the social networks as viral elements feed on Likes and Tweets, rolling millions into seemingly irresistible currents.

Nikos Kazantzakis writes, “I feel that behind appearances this struggling essence is also striving to merge with my heart. But the body stands between us and separates us. The mind stands between us and separates us.” In the coming 12 months, I predict this sense of separation will diminish as Transparency becomes the fashionable “way to be” and world behind the world injects itself directly into daily experience through a kind of spiritual tech, fusing humanity’s hunger for piercing mystery WITH financial return. The real VALUE of transparency IS that we are introduced to MORE MYSTERY, having transcended the secrets that acted as blockades to progress. Jung writes, “The psychological rule says that when an inner situation is not made conscious, it happens outside, as fate.” To be conscious of ANYTHING is to be free of its influence FOR THEN we have power of choice related to its activities. Humanity yearns to open itself to possibility. Exploring the unknown through social monitoring is a FANTASTIC action for facilitating such an evolutionary process.

The fittest node: Who will "grab all the links" and "shape the network into a star"?

“The explosive success of “new kid on the block” Google could not be explained by the scale-free model until a measure of a node’s ability to stay in front of the competition produced a “fitness model.” Examining the fitness model data, Ginestra Bianconi was startled to find that the calculations used were very similar to those found in the formation of a Bose-Einstein condensate. The math describing the behavior of “Bose gases” (a unique creature of sub-atomic quantum mechanics) turned out to be identical to those in the network fitness model. This similarity means, according to Barabasi, that in certain circumstances, particularly fit nodes in a network did not merely get richer … the winner could take all.

In an ordinary “fit-get-rich” network, the fittest node gets biggest, but other fit nodes are close behind, so that “the power laws and the fight for links are not antagonistic but can coexist peacefully.” Id. 102. In a “winner-takes-all” system, the fittest node grabs all the links, shaping the network into a “star” or “hub and spoke” topology which is not scale free … there is a single hub and many tiny nodes. These findings have obvious relevancy to those studying antitrust law and policy and the ongoing case of Microsoft.” (Source)

Body, Heart and Mind divide the lead, developing Context and Content

Everyone has destinations AND concepts of journeys to those destinations in Body, Heart and Mind. Body, Heart and Mind divide the lead, developing Context and Content. ~Nathaniel Hansen

With useage of social networks surging and relationship connections occuring at the speed of firing brain neurons, individuals face the freedom of search windows and countless rabbit holes of discovery. We are all in study hall these days, analyzing and synthesizing conversations, images, videos, music and ideas. The individual AND group mind is evolving at light-speed, particularly for those tapped into the global mind called THE SOCIAL FABRIC OF THE INTERNET.

Humanity now needs the power of ancient wisdom to inform the WHY of its collective and individual search. The phenomenon of quotes, scriptures, fables, wise sayings, anecdotes and fantastic new theories circulating at the speed of light from one mind to another EVIDENCES that this is, in fact, occuring. Humanity IS weaving ancient wisdom into this tapestry we are all weaving together. And there is no doubt that this is affecting the quality of our interaction with one another.

Is it possible humans are actually becoming better, wiser and more benevolent THROUGH the rapid dissemination of ancient wisdom through social networks. As our bodies, hearts and minds divide the experience of this truly etheric environment, a tactile spiritual sensibility MUST be growing among its participants. We are all interacting with intangible, highly subjective environments, driven by emotion, thought and image. And this REQUIRES the development of skills like “felt-sense”, intuition and discernment. Again, the social fabric of the internet becomes tactile as one develops narrative and nurtures its growth through a succession of writing, photos and video.

How do you experience social networking: physically, emotionally, intellectually….which dominates for you?

Creating an Oracle from social intelligence tools

Combining the following currently yields a powerful SOCIAL ORACLE:

(1) Personalized search engine at ROLLYO +
(2) A search trail at TRAILMEME +
(3) An influencer/authority search/comparison at PEERINDEX +
(4) A series of daily digests from THE FUTURE at RECORDED FUTURE

TRAILMEME is a new kind of web publishing that allows users to create, annotate and walk individually curated trails through web content. These are highly-customized and customizable trails through the internet.


ROLLYO puts the power of search in your hands, by giving you the tools to create your own personal search engines – with no programming required. This is a TARGETED METHOD for gathering information on what you want and a very effective way to narrow your results to expert resources in any given field OR a unique mash-up of resources.

PEERINDEX helps you discover the authorities and opinion formers on a given topic.

RECORDED FUTURE’S linguistics and statistics algorithms extract time-related information and through temporal reasoning helps users understand relationships between entities and events over time, to form the world’s first temporal analytics engine. Our customers include some of the most advanced financial institutions and leading government agencies in the world. The Recorded Future team includes computer scientists, statisticians, and linguists with deep domain expertise in areas such as intelligence and quantitative finance.


Good questions for brands to ask when getting into social media monitoring

• How do I choose the right social media monitoring tools?
• What are best practices for social media monitoring for enterprise-level
business intelligence specifically?
• What are best practices for social media monitoring for small businesses specifically?
• How do I measure social media engagement?
• How do I measure social media ROI?
• How do I extract context AND meaning from social media data?
• How do I identify key influencers in social networks?
• What is the value of sentiment detection, trending and analysis?
• How do I use social media monitoring for reputation and brand management?
• What is the relationship between social media monitoring and social CRM?
• How can we use all this data?
• What are the best social media monitoring tools for specific goals or intended outcomes?
• Where and how can I find my customers in social networks?
• How do I get started with social media monitoring
• How do I build my own social media monitoring service? What is sentiment trending?
• How do I monitor sentiment and benefit from the insights this provides?
• How can I identify influencers and build valuable relationships with them?
• How do I measure the success of my social media marketing campaigns?
• What types of media or geographic markets are monitored by social media monitoring tools?
• Which tools have the most accurate and contextually correct sentiment analysis?
• Which tools have the most accurate methodology for discovering location of conversations?
• Which tools are better at gleaning quality tweets AND distilling tweets from large volumes of tweets?