The Future of TV IS online
In the old days, before ubiquitous Internet connections and social networks, I always turned to TV Guide’s Fall Preview issue to get information about my favorite TV shows, find out what was going to make its debut and to find out when I could actually catch said shows. Today, technology and the web has made not only finding information, reviews and opinions of television shows easier and faster than ever before, the online video revolution means that we can actually watch most of those shows from the comfort of our laptops. …read more
Open Table powers through a Dip – Old article with Present Day relevance
Open Table powers through a Dip
Open Table is an online reservations service. It’s free to use and the restaurant pays a dollar per diner. The company has raised more than 20 million dollars to date. (original Times story).
During the company’s first three years, they booked a million diners (in total). Now, they book two million every single month. Five years ago, they had 1,000 restaurants to choose from, now they have 7,000.
That’s what it looks like when you get through the Dip. They’re a superstar, the only choice.
The Top 10 Social Media Questions Ad Agency Clients are Asking – a 2009 study
Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, commissioned a recent study that simply asked, “What question about marketing with social media do you most want answered?” From that study here are the top 10 questions your clients want answered regarding social media marketing. …read more
Facebook's Big Changes: Action Items for Marketers
Facebook’s Big Changes: Action Items for Marketers
Social-Media Site Streamlines Apps Before Fanning Across the Web
Facebook’s latest round of updates announced this week will affect everyone: marketers, developers, publishers, consumers and anyone else remotely connected to their site and platform. And some of the changes will especially impact marketers.
In a rare move for any company, Facebook not only announced what changes will take place, but it publicly offered a timeline for when it will happen. Of course, the timeline may shift, and some specifics have yet to be ironed out — I’ve found in consulting both with Facebook executives and analysts covering the announcements that, many of the details aren’t yet known and a number of important questions cannot yet be fully answered. However, marketers should still appreciate the wealth of information Facebook has provided on these changes, including a gallery of screen shots. …Read more