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More On The Adjacent Possible

“Think of it as a house that magically expands with each door you open. You begin in a room with four doors, each leading to a new room that you haven’t visited yet. Those four rooms are the adjacent possible. But once you open one of those doors and stroll into that room, three new doors appear, each leading to a brand-new room that you couldn’t have reached from your original starting point.” ~Steve Johnson

Humans are changing as a result of relationships and conversations within social networks. There are two specific types of people in relationship nowadays that are driving this change. The first type are humans who talk about “transcending flesh” through digital life. These people spend the majority of their waking hours online. The other type of person turns ideas into flesh products & services.

So the first group is focused on replicating flesh experience within the digital or virtual realm. And the second is focused on turning digital experiences into physical products and services. The tension of these two seemingly opposing directions within social networks is highly fruitful for creative types. To be clear, those who frequently “exit the flesh” to play in the digital realm (gamers, for example) are complimentary to those who are creating a science-fiction-like reality in the flesh (innovators in health technology, for example).

Digital experience is giving humanity a hint that flesh can be transcended. Digital experience is also giving humanity the vision of a super-body, augmented by implants. Virtual avatars could potentially exist for many millions of years in synthetic bodies. Such “virtually-possessed” bodies could evolve into beings capable of transferring knowledge into the flesh community. Some even talk now about the homo sapiens species being left behind as the entire population enters a stage of being implanted with various devices. This new species could be called homo cyborg, as flesh and technology are increasingly blended.

It could be said that humans are involved in a slow motion “rapture” of sorts at this time. Our digital selves are summoning our physical selves to a limitless experience. This in turn could beget limitless energy technology and limitless health technology. As suggested before, we may be able to place our entire consciousness like a software program into a synthetic body that has a much longer life span.

The contemporary world operates constantly within public and private online networks. We can call these online forums “networks of light” in which human hearts connect every millisecond. In these networks, hearts become entangled and start to respond like joined twins, even at a distance. In fact, we can say that humans carry on relationships at the speed of light nowadays. We literally enter quantum states, wherein entangled hearts interact within a channel that empowers the teleportation from light into matter.

It is this dawning realization of the teleportation of light into matter that drives human curiosity in this present age. We are remembering on a mass level how to turn thought into flesh…at increasing velocity. And the cyclical relationship between digital natives and flesh-producers generates this reality.

Forming a relationship with the customer is number one

I really agree with Ted Rubin that being real is more effective & potent than being perfect.

Here’s one reason why I agree with Ted:

Within a large corporation, there are often moments when chaos and fear collide to create real mis-understandings. The chaos results from so many initiatives happening at once. The fear results from a very simple reality – people hanging on to their jobs. When a very large corporation enters social networks for the first time, it is usually via several silos, and even separate regions. This can produce chaos, this can produce fear. And those who enter this chaos and fear, and attempt to coalesce the efforts of the corporation in social networks…well, the only hope for such people is to embody the authentic, the real, the humble, the calm and balanced. This effort in social networks is not about a military strike or the creation of a ruling robot…it is about how we as a brand will form a relationship with our customer.

The value of listening for the human family

The human family will come together when simply listening to one another supersedes having the “right” answer. What is important is to value and affirm one another. If we can do this, we will have the entire human family talking and listening to each other. This short existence is a special time for each person, a time for sharing ideas, exploring creativity, and basking in the glow of one another’s approval.

Corporate Social Analysis and Action – Part 1

1. Discover entire work force in the social networks (use Connect6 and LinkedIn Recruiter).

2. Segment the discovered individuals into various categories of strength by analyzing each individual’s likes/interests/personal content (use Brandwatch, Facebook Graph Search and SocialBro).

3. Encourage all employees to enter and beef up LinkedIn profiles and join company specific groups.

4. Analyze Yammer and Chatter and Sharepoint data for untapped solutions to lagging initiatives, do the same with all corporate email exchanges.

5. Fund internal social TV (model this after internal corporate news providers).

6. Direct specific employees to join online industry/interest groups associated with their job title/department/silo/region (discover these using the native search within specific networks).

7. Encourage complete connection of employees to one another in LinkedIn to the 100th percentile.

8. Fund all employees to have Executive level accounts and undergo LinkedIn training.

The Common Thread

…and they uploaded a strand of their DNA into the machine. And the machine displayed all of their experiences plus the experiences of their ancestors in personalized filmographies, photo journeys and highly detailed chronologies. And networks formed around these discovered memories, these forgotten stories. And these networks became an all-consuming modality of entertainment, education and invention. The onion of human history was opened further as a result…the maze of human memory became visible….the possibility of “piecing it all together” took on profound implications. And, in the midst of all this digital retrospection, they discovered a common thread.